Mark Wiersma

🎧 Talking to Customers: A Founder’s Most Valuable Habit At Somnox, we live by the credo: Talk to your customers. Build your product. Repeat. That’s why I occasionally jump into our customer support inbox and answer the phone myself. It’s not just about solving immediate issues—it’s about understanding why customers call, what challenges they face, and what questions they have. These conversations are pure gold. They give us insights to improve not just the product, but the entire customer experience. Hearing firsthand how Somnox impacts people’s lives—and how we can make it even better—reminds me why we do what we do. To my fellow founders and innovators: When was the last time you spoke directly to your customers? The answers you need are only a conversation away.

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🧸Level Up Your Online Toy Sales with Engaging Video Reviews!🧸 Rood met Witte Stippen, a leading social media channel for toy reviews, is now integrated with Icecat Enhanced Product Stories! ✨ Engaging video and written reviews can be seamlessly added to your product pages, providing shoppers with a richer and more informative experience. This translates to increased trust, higher conversion rates, and happier customers 🚀 Want to learn more? Reach out to Jonathan Schouteere from Rood met Witte Stippen or Icecat directly 🌟 #icecat #productstories #reviews #toys #roodmetwittestippen

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Dynamic pricing is not always predatory. Optimizing prices and promotions can be beneficial if you have a good understanding of intent, demand, and competition and can adjust prices accordingly. But how do you go about doing this? Thinking of launching something here

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In an interview, our Head of Marketing, Jutta Stienen, emphasizes the unique value of live community interactions in distinguishing exceptional brands from those relying on generic AI-generated content. "Sharing passion creates a powerful emotional connection that binds customers to a brand," Jutta explains. "Shoppers can connect with the brand's most loyal customers to know how they use a product, their experiences with it, and ultimately gaining live social proof." This interview was conducted as part of our participation in the E-Commerce Berlin Expo Award, where we won in the category #BestCustomerCommunication. Read the full interview here 👇 #community #sharingpassion #ecommerce #human #liveadvice

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Ready for insightful talks on the future of market research? Join Crowdtech next week at IIEX Europe to discover how leading brands drive successful business decisions with strategic insights. Let's chat about your research challenges! Daniel Nokes, Joost Korse, Nikkely Groeneveld and Lahcen Idaci there! #IIEXEurope #MarketInsights #CustomerEngagement

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Get ready to boost your omnichannel conversions with Ceagan Codrington, Country Manager Benelux at Trustpilot, at the 21st International Customer Experience Management Summit in Amsterdam on November 13-14! In his presentation, "AI, Feedback & Social Proof for Higher Omnichannel Conversions," Ceagan will delve into the power of AI and customer feedback in building trust and driving results. Learn how to harness social proof and real-time insights to enhance customer journeys and maximize impact across channels. Ceagan’s session is a must for anyone looking to elevate their omnichannel strategy. #ICEM2024 #OmnichannelMarketing #CustomerFeedback #SocialProof #Amsterdam

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With Black Friday, Sinterklaas and Christmas on the horizon, retailers must make sure their systems can stand up to the demand of the busiest season for online shopping. 🛍️ Even a small system failure can have big impact on sales in the final weeks of the year. In a recent blog of Consultancy.nl you'll read a discussion with Dion van der Arend on how e-commerce platforms can best prepare their IT systems for the coming traffic. Read the blog here 👉 https://lnkd.in/ewiD89CJ #IDCmetri #ITsystems #BlackFriday

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How I did MVP for my Hardware Startup? 21 Year me was not aware about this... A strategy, even a great one, doesn’t implement itself” —Jeroen De Flander 😀 Firstly Lets understand, What is a Minimum Viable Product (MVP)? In a hardware startup or any startup an MVP is refers to the most basic version of a product that can be build to demonstrate its core functionality. My MVP consisted of the following key elements, 1- Core functionality 2- Feedback mechanism 3- Necessary hardware components 4- Purely made for usable prototype 5- Very basic design or material as possible 6- Usable prototype not very aesthetically beautiful I completed my first MVP using a wooden box, and it worked perfectly. To test different aspects, I created multiple MVPs. 1-One focused on functionality 2-Another on design mock-up 3-One for the UI, which involved mounting a tablet on a wall to simulate the screen. At that time, 3D printing options for the exterior were limited, and there were very few service agencies that could help. So, we opted for wooden boxes and got them made by a nearby furniture shop. Now there are so many was to speedup the process. During this phase, the idea of Makenica Product Manufacturing Hub came to us. 😎 What is your MVP story? Have a Hardware idea don't know how to start? #mvp #hardwarestartup #startup #bangalore #3dprinting

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How to Successfully Expand your #Ecommerce Brand Across Europe (Fast & Easy) — Björn van Brakel In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.com 📺 Tune in: https://lnkd.in/eBAK394C #growyourecommerce #ecommerceexpansion #selltoeurope #ecommercegrowth

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📅 Mark your calendars for June 12th! Ruben will show how to boost profitability and reduce returns in our second edition of Next Level eCommerce 🛒🚀

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Are you at PLMA International Council - Amsterdam (Private Label Manufacturers Association) next week? Then have a chat with my colleagues Sophie & Pauline to talk about private label, digital sourcing in FMCG and contract manufacturing 🧡 #PLMA #Amsterdam #PrivateLabel #ContractManufacturing #FMCG

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Last week I attended Rewire's AI event "tomorrow is calling". AI is hot everywhere, but Rewire (formerly known as Micompany) has been on the forefront for decades now. And with a speaker line-up with Tom Goodwin, Stefan Leijnen, and amazing speakers from companies like Rabobank, ASML, Brenntag, Novamedia, and Dataiku, I was very excited. I went home impressed, challenged and with lots to think about. Here's what I took from it: - Companies are already moving the needle using AI in substantial ways. For example Brenntag showing a program with well over 9-figure profit contribution - Solid foundation is key and after years of digital transformation, there's still lots of work to do. Be it in upskilling employee data literacy and maturity, or building the right platform infrastructure for your data. Give it the attention and investments needed to get it right now and not get stuck later - We will be going through various phases while adopting GenAI. In the first half we simply "add" to our business. Like a patch to a broken system. But in the second half we "rethink", and this is where the magic happens - To get there, it's important to understand that it's about the depth of change to the core, about systems and integration (not UI) - Good at tech, or good at using tech? Technology and digital native companies have been getting lots of attention (and valuation), but recently the pendulum is swinging back to incumbents. Corporates are getting good at tech as well - A provocative statement: for true "rethinking" deep category expertise is getting more vital than tech. Incumbents are therefore well positioned What do you think about this? Are we indeed going to see incumbents rethinking and reinventing themselves? Or do you think that they will get stuck in the "adding" phase, and true rethinking will have to come from novel businesses? Happy to hear your thoughts. Thanks Folkert de Jong and Tamara Kloek for the invite. It was a great event.

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The news is out: Producthero goes multichannel! 🚀 Fresh off winning the Dutch Search Award for Innovation in Software 🏆, we’re gearing up for our next big step. Our AI-powered feed optimization tool, Products AI, has already been a game-changer—helping businesses save time, boost performance and scale faster. Now, we’re taking it even further. 📈 While Google Ads is a crucial channel for e-commerce advertisers, there is loads of room to grow in the other channels. That’s why we want to help you to optimize your product ads across all channels. More reach, more results, and even bigger opportunities to grow. 🔝 Watch the video 🎥 to see what’s next, and join us on this exciting journey. Ready to elevate your ad game? 🤩 #ProductOptimization #Multichannel

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Want more sales in your online store? 👀✨ Discover how Lieke's secret sauce & Nuelink can up your game! 🚀🛍️ Dive into the full article and get inspired: https://lnkd.in/e8_GFZ8a #eCommerceSuccess #OnlineStoreMagic #EntrepreneurLife

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🔗🛍️ Intergamma and Hanshow: Unlocking the Future of Digital Retail with ESLs 🛠️ In the world of retail, being able to manage and update product information in real-time is a game-changer. That's why we're thrilled with the collaboration with @Intergamma to pilot a use case of the integration of a Digital Product Passports (DPP) QR code on our Electronic Shelf Labels (ESLs)! 🔗 With a simple scan, customers get detailed sustainability metrics, product lifecycle info, and disposal guidelines. It's transparency and convenience at your fingertips. 🌱 Sustainability isn't just a trend—it's a way of life. By linking DPPs with QR codes on Hanshow ESLs, we're making it easier for shoppers to make green choices and for retailers to align with eco-friendly goals. 🤗 It's a win for everyone: consumers get the info they need, employees have the data to assist better, and retailers boost engagement and sustainability. 🌐 Let's build a smarter, greener retail future together with Hanshow's ESLs. Read the full article to learn more: https://lnkd.in/gFz3PmRx #RetailRevolution #SustainableShopping #DigitalRetail #RetailTech #HanshowESL #Intergamma #DPPs

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New Customer Alert!!!🚨🚨🚨 Samsonite – the world’s leading luggage brand – is now live with 3D across their European brand websites! “This collaboration enables us to offer an immersive, interactive shopping experience that closely mirrors the in-store feel our customers love. By integrating Fibbl’s advanced 3D and augmented reality capabilities, we’re making it easier for our customers to explore and understand our products in rich detail from any device, ultimately building confidence and enhancing their journey from browsing to purchase,” comments Edouard Wattel, VP Digital & E-commerce at Samsonite Europe. “By creating high-quality 3D assets with Fibbl, we’re transforming the product experience on our site and building a versatile digital library for use across our marketing channels. These assets enable us to showcase products in rich, dynamic formats in social media, email marketing, and digital ads – bringing products to life with detail and realism that static images just can’t achieve,” says Joeri Van Holder, Sr. Digital Marketing Manager At Samsonite Europe. Explore their 3D-integration here: https://hubs.li/Q02YGCJh0 #3D #AR #eCommerce #Marketing

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ERA of Manon: Today, you'll have the chance to meet one of the most positive, enthusiastic, and charismatic people at We Are Era Nederland. As the Lead Brand Partnerships in our Amsterdam office for over four years, Manon is usually the first point of contact for our partners and brings a wide range of expertise in the social media field. She loves getting energy from others and giving energy back. ⚡️ In our latest interview, Manon shares insights into her favorite projects at ERA, what she values most about her colleagues, and some of her unique hobbies. Curious to know more about Manon and her entrepreneurial spirit? Here you go: 💬 Manon, tell us about your morning routine! 💁‍♀️ Wake up, go to my kickboxing class and start my working day (at home). Or when going to the office, afterwards a HIT training with colleagues to blow off some steam. I am a late brekkie kind of person, so this normally comes a bit later in the routine. I do need coffee before starting my day though! ☕️ 💬 Let us know more about your recent favourite project! 💁‍♀️ My favorite recent project was working together on a pitch for a non-profit organisation that briefed us on creating their #TikTok channel strategy and content. It was challenging in multiple ways but therefore even more exciting to be able to give our expertise! 💬 Which language did you always want to learn and why? 💁‍♀️ Spanish! I did a course nine (!) years ago before my Erasmus study in Barcelona. However, I should invest more time in it again! I went to Colombia this year and I decided I have definitely not seen enough of Latin America. I love the people and would like to be able to have more conversations in Spanish. 💬 Do you have a unique interest outside of your work life? What makes it unique? 💁‍♀️ I don’t know if it’s super unique, but I got my "Wine Brevet" this year. This is level three in wine tasting and means that you can either work in shops or restaurants with this expertise or give wine tastings. I even gave some wine tastings at the office – after work! 😉 #ERAofManon #BrandPartnerships #LifeAtERA

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