Jochem Timmers’ Post

Why our pro-active PMX strategy trumps a reactive strategy every time. In collaboration with our partner Channable, we are hosting a webinar on June 12th at 3:30 PM. During this event, we will discuss a recent case in which we managed to increase our client's profitability by 55% in just three months, while simultaneously reducing the return rate from 13% to 7% with steady revenue flow. Topics: 𝗙𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: Discover the importance of using first-party data to enrich your campaign setup, ensuring faster and more efficient achievement of your objectives. 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗼𝘃𝗲𝗿-𝗿𝗲𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀: Move away from traditional product bucketing based on historical performance and adopt a more proactive approach. 𝗕𝗲𝘆𝗼𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Discover techniques to manage multiple indicators beyond profitability, such as reducing returns. If you are interested you can sign up through this link for free: 📌https://lnkd.in/e-azs5Wa Last month, the webinar hosted by Bob Meijer from PPC Mastery attracted 700+ fellow PPC nerds 😐 . Big shoes to fill! See you hopefully there! Cheers, Ruben Runneboom Ps. Thank you for the invite Jules Steultjens and Jochem Timmers!

📣 Marketing Skills Sharpened: Completing Google's Marketing Expert Journey!  📈 This intensive program provided a deep dive into the world of performance marketing, equipping me with the skills to excel in Google Search, Performance Max campaigns, Display Ads, and YouTube Ads. 🔝 A key focus for me was honing my measurement and analytics expertise. The course offered valuable insights on using GA4 to its full potential, ensuring I can effectively track and optimize campaigns for maximum impact. ▶️ Two modules truly stood out: 👉Deepdive into Performance in Google Ads: This section provided a comprehensive understanding of performance optimization techniques, allowing me to fine-tune campaigns for exceptional results. 👉Best Practices with Performance Max & Search Campaigns: I gained invaluable knowledge on crafting high-performing campaigns that leverage the power of Google's automation tools. 💬 The course also offered a unique opportunity to learn from the best. The "Meet the Expert" sessions were incredibly insightful, featuring discussions with Google experts on critical topics like "Account Structures for AI-powered Performance" and "Value Based Bidding in Google Search." This post was created by Gemini after several revisions. How do you like it? #google #marketing #performancemarketing #digitalmarketing

😅 Struggling to link your creative ad campaigns to actual sales? 👀 So when ROI questions come up, the silence is deafening. This leads to missed opportunities and tough budget justifications. Now, imagine being able to clearly show how each campaign boosts sales! And with a Google Analytics consultant, this can become a reality. But choosing the right consultant isn’t easy. Each one works differently. 💡 Here's a tip: Check their track record. Look at past projects and their impact on sales and team dynamics. As a consultant, I understand my clients' challenges and share relevant case studies. For example, if you want to boost online conversions, I provide examples from businesses similar to yours. 🔥 This ensures you get a consultant who understands your goals and fits with your team's culture and language. You’ll confidently answer ROI questions with solid data, turning those budget justifications into wins. Curious about what else should be on your checklist? Check out my blog for more tips on finding the perfect GA consultant. 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #CampaignSuccess #GoogleAnalytics #MarketingROI #DataDriven

𝗢𝘂𝗿 𝟱 𝗞𝗲𝘆𝘀 𝘁𝗼 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 In today's competitive digital landscape, effective performance marketing is essential for businesses to thrive. By understanding and implementing the key strategies, you can optimize your campaigns, drive conversions, and achieve your marketing goals. Let's explore the 5 essential elements that will propel your business to new heights. 𝟭. 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: We leverage advanced analytics to uncover actionable insights and optimize your campaigns for maximum ROI. 𝟮. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: By understanding your ideal customer, we can tailor our messaging to resonate with them on a deeper level. 𝟯. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Our team of talented creatives crafts compelling content that captures attention and drives engagement. 𝟰. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: We're committed to ongoing testing and refinement to ensure your campaigns are always performing at their peak. 𝟱. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: We collaborate with industry leaders to expand your reach and deliver exceptional results. 𝙇𝙚𝙩'𝙨 𝙘𝙤𝙣𝙣𝙚𝙘𝙩 𝙖𝙣𝙙 𝙚𝙭𝙥𝙡𝙤𝙧𝙚 𝙝𝙤𝙬 𝙬𝙚 𝙘𝙖𝙣 𝙥𝙖𝙧𝙩𝙣𝙚𝙧 𝙩𝙤 𝙩𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙩𝙤 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙡𝙚𝙫𝙚𝙡. 𝟱𝟬𝟮𝟬 𝗚𝗥𝗢𝗪𝗧𝗛 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡 📲 +1 (213) 320-5020 📧 [email protected]. 🌐 https://www.rfr.bz/lmnt18d "𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀" #PerformanceMarketing #DigitalMarketing #MarketingStrategy #DataDriven #CreativeContent #BusinessGrowth #PerformanceMarketing #DigitalMarketing #MarketingStrategy #ROI #ConversionOptimization #DataDrivenMarketing #ContentMarketing #SocialMediaMarketing #SEO #PPC #EmailMarketing #BusinessGrowth #MarketingTips #MarketingInsights #MarketingSuccess

Pros and Cons of Changing Automatic Bid Strategies in Google Ads As digital marketers, we constantly strive to optimize our campaigns for better performance. One key aspect of this is managing our bid strategies. Here's a rundown of the pros and cons of changing automatic bid strategies in Google Ads and some insights on how often you should make these changes. Pros: ✅ Empowerment through Adaptation: Adjusting bid strategies empowers you to respond to shifts in market conditions, such as increased competition or seasonal demand, putting you in control of your campaign's performance. ✅ Optimization for Specific Goals: Tailor your bid strategies to achieve specific objectives, whether it's maximizing clicks, conversions, or ROAS. ✅ Improved Performance: A new strategy can improve performance if aligned with your current goals and market dynamics. ✅ Testing and Learning: Changing strategies allows for A/B testing and provides valuable data for an effect approach.  Cons: ⚠️ Learning Periods: Each change can trigger a learning period, during which performance might fluctuate as the algorithm adjusts. ⚠️ Data Inconsistencies: Frequent changes can result in inconsistent data, making it harder to analyze long-term performance trends. ⚠️ Resource Intensive: Managing and monitoring the impact of strategy changes can be time-consuming. ⚠️ Potential Performance Dip: The new strategy might not perform as well initially, leading to a temporary dip in performance. How Often Should You Change Bid Strategies? 📅 Minimum Duration: Give each strategy 2-4 weeks to perform effectively. 📅 Evaluate Performance Regularly: Review metrics and KPIs at least once a month. 📅 Seasonal Adjustments: Consider changes in response to seasonal trends or market shifts, but avoid too frequent changes. 📅 Test Incrementally: Implement changes incrementally, testing one variable at a time. 📅 Data-Driven Decisions: Base changes on concrete data and performance analysis. Optimizing your bid strategies requires a balanced approach. Allow sufficient time for each strategy to show results, monitor performance closely, and base your changes on data-driven insights. Happy optimizing! #DigitalMarketing #PPC #GoogleAds #MarketingStrategy #BidManagement #AdOptimization

💡 Advanced Google Ads Strategies: How Scripts Unlock Hidden Potential in Performance Max Campaigns 💡 When it comes to running profitable Google Ads campaigns, sometimes the most valuable insights are buried in data Google doesn’t make easily accessible. That’s where custom scripts step in, giving us the clarity to optimise with precision. 🚀 Here’s a recent example from one of our eCommerce clients: We developed a custom script to break down product performance by category and measure it against their profitability goal (the "index"). 👉 What’s the “Index”? Over Index: Products performing above the campaign target (ROI heroes 💰). Index: Products hitting the target. Near Index: Products just shy of the target. Under Index: Products below the target (budget drains 🚨). No Index: Products with zero impressions. 📊 What the Data Showed: 1️⃣ Under-Index Products accounted for 39.2% of the budget but generated a $4,000 loss. 2️⃣ Near-Index Products delivered the highest revenue and profitability. 3️⃣ We identified clear opportunities to reallocate spend from under-performers to top performers. 💡 The Adjustments We Made: ✔️ Labeled and removed under-index products from the campaign. ✔️ Shifted budget to high-performing and near-index products. ✔️ Focused on scaling the profitable product lines for maximum ROI. 📈 The Takeaway: Scripts allow us to go beyond Google’s “black box,” uncovering actionable insights to optimise campaigns for profitability—especially crucial for clients with tight budgets. 👀 Fellow marketers: Do you use scripts in your campaigns? If not, you might be missing out on untapped opportunities. Let’s compare notes or chat about how advanced tools can take campaigns to the next level. 🚨 P.S. We have 2 openings for new clients starting in the new year. If your campaigns need a fresh perspective, let’s connect. #GoogleAdsExperts #PerformanceMaxCampaigns #AdvancedMarketing #EcommerceGrowth #DigitalMarketingStrategies #ScriptsForSuccess #DataDrivenMarketing

Have you ever wondered what secrets lie behind the statistics of your website? 🌐 Google Analytics is a tool that allows you to peek into the world of your users, understand their behaviours and preferences.   👉 What is Google Analytics?   It’s a free service from Google that tracks and reports website traffic. It gives you the ability to see where your visitors come from, how they interact with your site, and which content is most popular.   What do you gain by getting to know Google Analytics better?   ✅ Better Market Understanding: Get to know your customers and tailor your offer to their needs. ✅ Website Optimisation: Improve your site to be more user-friendly. ✅ More Effective Advertising Campaigns: Invest in ads that deliver results.   👉 Measuring Conversions: What Is It and What Benefits Does It Bring?   A conversion is any desired action a user takes on your site, such as purchasing a product, signing up for a newsletter, or filling out a contact form. Google Analytics allows you to track these actions, which is crucial for understanding the effectiveness of your site and marketing campaigns.   👉 Examples of Conversions:   ✅ Product Purchase: Track which products sell the best. ✅ Newsletter Sign-Up: Know which content attracts subscriptions. ✅ Form Completion: Analyse which forms are filled out most often.   We’re happy to help you set up and customise Google Analytics so you can fully utilise its potential. With us, you’ll discover which actions bring the best results and how you can improve them to strengthen your company.   #GoogleAnalytics #DataDriven #BizBetter

⚠️ 𝗔𝗟𝗟 𝗧𝗜𝗠𝗘 𝗕𝗘𝗦𝗧 𝗦𝗘𝗟𝗟𝗘𝗥 𝗦𝗖𝗥𝗜𝗣𝗧 ⚠️ In collaboration with Jack Felstead, I can share his most powerful script ever. Comment "𝗕𝗘𝗦𝗧 𝗦𝗘𝗟𝗟𝗘𝗥" below and I'll send you this script, also make sure to connect with Jack Felstead. - No dev work or GTM/tagging/tracking required ⛔ - Install this fully automated dashboard in seconds to identify and visualize top revenue-generating items from all time. - The report shows if items had clicks in the last 1-7 days. - Identify which "𝗮𝗹𝗹 𝘁𝗶𝗺𝗲 𝗯𝗲𝘀𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴" items are in the account and which are not. - Track clicks today, yesterday, or in the last 7 days. - Ensure all best sellers are present and generating traffic, as 20% of items often drive 80% of revenue. - Analyze each item's performance across different date ranges, including % of revenue and % of spend, to ensure correct exposure. Comment "𝗕𝗘𝗦𝗧 𝗦𝗘𝗟𝗟𝗘𝗥" below and I'll send you the report link and setup instructions. *Disclaimer: This script/report provides clear data access for your use. ----------- ♻ Share and Like this post if you found this insightful ----------- For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai ----------- For more Google Ads news insights, join my paid newsletter: https://lnkd.in/eRDRjTKh #PPC #SEA #Ads #GoogleAds

💡 Aligning Marketing Metrics with Business Success: A Critical Lesson from Google Ads It became clear that success in Google Ads metrics alone wasn't translating into business success. Here's what I learned: 🔍 Holistic Measurement Matters: To truly understand and drive business success, you need to look beyond platform-specific metrics. Align your marketing goals with broader financial objectives to ensure your efforts contribute to overall business health. 📊 Comprehensive Data Collection: Gather data from various departments like accounting and sales to get the full financial picture. This includes costs of goods sold (COGS), gross profit, and profit margins. It's essential to see the bigger picture to make informed decisions. 🔗 Cross-Channel Integration: Recognize that multiple marketing channels, such as organic search, Facebook, email, and other paid media, contribute to overall performance. Integrating data from all these channels gives you a comprehensive view of marketing effectiveness. 💡 Media Efficiency Ratio (MER): Use MER to measure the efficiency of your total ad spend against revenue. This helps in understanding the overall impact of your marketing efforts on business results. 💰 Adjust Spending Wisely: Reevaluate your spending strategies based on holistic metrics rather than isolated platform data. This ensures that your marketing budgets are optimized to achieve business-level goals. Key Takeaway: Integrating advertising metrics with overall business performance is crucial. By measuring holistically and aligning your strategies with broader financial goals, you can drive significant business success. 👉 Start implementing these practices today to enhance your marketing strategies and align them more closely with business objectives. #DigitalMarketing #BusinessSuccess #GoogleAds #MarketingMetrics #HolisticMeasurement #DataDrivenMarketing #CrossChannelIntegration #MarketingStrategy #EntrepreneurTips

⚠️ 𝗔𝗟𝗟 𝗧𝗜𝗠𝗘 𝗕𝗘𝗦𝗧 𝗦𝗘𝗟𝗟𝗘𝗥 𝗦𝗖𝗥𝗜𝗣𝗧 ⚠️ In collaboration with Jack Felstead, I can share his most powerful script ever. Comment "𝗕𝗘𝗦𝗧 𝗦𝗘𝗟𝗟𝗘𝗥" below and I'll send you this script, also make sure to connect with Jack Felstead. - No dev work or GTM/tagging/tracking required ⛔ - Install this fully automated dashboard in seconds to identify and visualize top revenue-generating items from all time. - The report shows if items had clicks in the last 1-7 days. - Identify which "𝗮𝗹𝗹 𝘁𝗶𝗺𝗲 𝗯𝗲𝘀𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴" items are in the account and which are not. - Track clicks today, yesterday, or in the last 7 days. - Ensure all best sellers are present and generating traffic, as 20% of items often drive 80% of revenue. - Analyze each item's performance across different date ranges, including % of revenue and % of spend, to ensure correct exposure. Comment "𝗕𝗘𝗦𝗧 𝗦𝗘𝗟𝗟𝗘𝗥" below and I'll send you the report link and setup instructions. *Disclaimer: This script/report provides clear data access for your use. ----------- ♻ Share and Like this post if you found this insightful ----------- For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai ----------- For more Google Ads news insights, join my paid newsletter: https://lnkd.in/eRDRjTKh #PPC #SEA #Ads #GoogleAds