In an interview, our Head of Marketing, Jutta Stienen, emphasizes the unique value of live community interactions in distinguishing exceptional brands from those relying on generic AI-generated content. "Sharing passion creates a powerful emotional connection that binds customers to a brand," Jutta explains. "Shoppers can connect with the brand's most loyal customers to know how they use a product, their experiences with it, and ultimately gaining live social proof." This interview was conducted as part of our participation in the E-Commerce Berlin Expo Award, where we won in the category #BestCustomerCommunication. Read the full interview here 👇 #community #sharingpassion #ecommerce #human #liveadvice
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In today’s rapidly changing market, building genuine connections with customers has become more important than ever. 🚀 Our Co-founder, Gian Maria Gramondi, dives deep into the trends that are truly shaping the future of e-commerce, not just the buzzwords but the real drivers of success. From building meaningful customer relationships to adopting sustainable practices, his insights offer valuable takeaways for merchants aiming to stay ahead. Discover how cultivating connection and staying grounded in these key trends can set your e-commerce business apart. Read the full article here. 👇🏻
What Are the Key Trends in E-commerce That Really Matter?
siliconroundabout.medium.com
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e-Commerce isn't just a buzzword; it's a game-changer for businesses worldwide and astounding how many businesses have not fully recognized and adapted to e-comm. It's 2024 folks. Thumbs do the buying. No one taught you to use Amazon, did they? Why is it so crucial? Well, I thought you'd never ask. 📱 Personalized and Seamless Integration: Want to know what am interested in? Take a look at my Instagram Discover page. The algorithms are algorithming. It's engaging and CRAZY easy to buy. (Sorry Ian Navarro) 📊 DATA DATA DATA! Say it with me, DATA. Business using e-commerce (and using it the right way) get valuable insights into their customers' behavior allowing them to make data-driven decisions and pivot where they need to. 🖖 Brand Loyalty - On my honor, I will try... Or whatever pledge of your choice. Through authentic, meaningful storytelling and interactive content, e-Comm helps businesses nurture connections with their audience, building brand loyalty and advocacy over time. It's time for all business with products to sell to come out of the dark ages and into the light of e-comm.
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REFY Beauty’s Strategy: What Every E-Commerce Brand Should Learn Comet Rocks We're fascinated by how brands like REFY Beauty scale from a single idea to global success in a short space of time in an industry one would think is already saturated with Iconic brands. Well, REFY didn’t just sell beauty products — they built an entire customer journey for their specific audience to drive trust, loyalty, and €25M in revenue within 4 years. This got us thinking: how can other e-commerce brands replicate their success? To answer that, we've broken down REFY’s entire funnel, from social content, LPs, checkout, and more and pulled out 6 lessons every e-commerce brand needs to know. Some highlights: ✨ Solving real customer problems, like REFY’s viral Lip Blush launch. ✨ Aligning website experiences with social content, using tools like their intuitive Shade Finder. ✨ Turning customers into advocates with their Curators Program. Curious to see their full funnel breakdown? Comment REFY and connect with me and I’ll send you the link with the lessons learned plus REFY’s full funnel. #ecommerce #digitalmarketing #CRO #REFY
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What Most Brands Miss With User Testing (That Costs Them Conversions) #commercewise. Share your thoughts about this. Upgrading your Brand New Adventure with @Commercewise. Let Commercewise bring this thoughts & ideas to your team, Book Dr. Tony Astro at www.commercewise.us.
What Most Brands Miss With User Testing (That Costs Them Conversions)
blog.hubspot.com
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AI’s ability to optimise pricing based on individual customer value and willingness to pay opens up new avenues for dynamic pricing strategies. Moreover, AI-powered sentiment analysis can gauge customer emotions, enabling brands to provide appropriate responses and experiences that resonate on a deeper level. In this new piece for our "E-Commerce Marketing 2024" series; David Ko, the general manager for Ruder Finn Interactive, the digital arm of Ruder Finn Asia offers up advice on how brands should still use their human side to amplify and optimise their AI-powered e-commerce marketing strategies, whether it applies to social commerce or being transparent to consumers how their data is being used for hyper-personalisation. #ecommercemarketing #industryinsights #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
E-Commerce Marketing Series: Don’t lose the human–how brands should deal with AI-powered hyper-personalised e-commerce strategies - MARKETECH APAC
marketech-apac.com
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That creepy scene from Minority Report is almost here. How do we responsibly manage the accelerating use of AI in hyper-personalized e-commerce? I shared some thoughts with the Marketech APAC audience.
AI’s ability to optimise pricing based on individual customer value and willingness to pay opens up new avenues for dynamic pricing strategies. Moreover, AI-powered sentiment analysis can gauge customer emotions, enabling brands to provide appropriate responses and experiences that resonate on a deeper level. In this new piece for our "E-Commerce Marketing 2024" series; David Ko, the general manager for Ruder Finn Interactive, the digital arm of Ruder Finn Asia offers up advice on how brands should still use their human side to amplify and optimise their AI-powered e-commerce marketing strategies, whether it applies to social commerce or being transparent to consumers how their data is being used for hyper-personalisation. #ecommercemarketing #industryinsights #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
E-Commerce Marketing Series: Don’t lose the human–how brands should deal with AI-powered hyper-personalised e-commerce strategies - MARKETECH APAC
marketech-apac.com
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Indian e-commerce has pretty much been all about flooding the consumer's screen with a few hundred products with complete apathy in terms of decision making. There is evidence that more choices lead to fewer decisions. Curated e-commerce can be a way forward for Indian e-commerce. Is there a big opportunity to combine curated e-commerce with AI to reduce the consumer's burden? https://lnkd.in/eiVFUtWQ
The Psychology of Choice in Marketing Strategy
business.com
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🚀 Breaking Barriers: D2C Brands Embrace Global E-commerce! 🌍💼 Gone are the days when reaching a global audience was a distant dream for D2C brands. With the power of e-commerce at their fingertips, direct-to-consumer businesses are breaking barriers and expanding their reach like never before! 🔗 Seamless Platforms: Today's e-commerce solutions offer user-friendly platforms that simplify the process of selling globally. From intuitive website builders to integrated payment gateways, D2C brands have everything they need to go global with ease. 📈 Unlimited Potential: The global marketplace presents limitless opportunities for growth and expansion. D2C brands can tap into new markets, connect with diverse audiences, and drive sales to unprecedented heights. 💡 Data-Driven Insights: Leveraging advanced analytics tools, D2C brands can gain invaluable insights into customer behavior, preferences, and trends worldwide. This data-driven approach enables targeted marketing strategies and personalized experiences, fostering customer loyalty on a global scale. 🌟 Building Brand Equity: Through strategic branding and storytelling, D2C brands can carve out a unique identity in the global market. By focusing on authenticity, transparency, and customer-centric values, they can establish strong connections with audiences worldwide. 🚀 It's Time to Soar: The era of global e-commerce has leveled the playing field for D2C brands, empowering them to compete on a global stage. With determination, innovation, and a passion for their products, there's no limit to what they can achieve in the global marketplace! #Entrepreneurship #Branding #globalization #marketing #digitalmarketing #digitaladvertising #GoGlobal #D2C #ecommerce #B2C #onlinestore #seo #ppc #GoogleAds #CrossBorderEcommerce #CrossBorder #ads #sem #marketplaces #brandbuilding #Brand #brandmanagement #leadership #career #storytelling #storyteller #DigitalMarketer #MarketFinder #OnlineMarketing #OnlineShopping #keywords
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Do you have a new ecommerce brand and really want to gain some momentum through trust for customers? Start by giving out freebies.Living in the realm of AI and deepfake we need more trust than ever what better way then to prove you can do what you say. If you have a great product you can gain trust from your audience by letting them try some of it out first. And if they like it then they naturally will want more and pay to get more. This is a great strategy to use during the initial phase of launching.Think about the amount of brands you see in supermarkets giving out free samples.Or Saas companies offering limited versions of software. Why ? Because it is a great way to introduce what you have to your target market invoke trust and get feedback which can be used to make an even better product suited to the needs of the audience. Want to know more about how you can use this as a strategy in your marketing ? DM me the word "FREE" 🔔 Follow me for updates on how you can skyrocket🚀your ecomBiz ! ------------------------------------------------------ #success #sales #ecommerce #journey #diligence #inspiration
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Embrace the Future of E-commerce with Consumer Trends and Tech Innovations https://lnkd.in/gDMwisc8 #innovatewings #innovate #wings #newtip #new #smallbuinesses #newbusiness #Secrets #newblog #newpost
The Future of E-commerce Marketing - Innovatewings
https://innovatewings.com
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Community Advice | Bringing passion to online stores | Avid cyclist
5moThank you E-commerce Germany Awards for giving me the opportunity to showcase how live community advice can differentiate brands aiming for unique customer relationships. Live exchanges between passionate, like-minded individuals are such a powerful way to experience a brand!