Tech On Wheels’ Post

Why would anyone spend $5,000 on a watch when it’s just supposed to tell time? ⌚️ Because it’s not about the watch. It’s about what it represents: Success. Power. Achievement. A Rolex isn’t just a watch—it’s a symbol. A statement. The same goes for the latest iPhone, designer bags, or luxury cars. You’re not buying the product. You’re buying the perception. The emotion. The lifestyle. The feeling of belonging to something exclusive. That’s the Rolex Effect. And it’s a powerful lesson for anyone in business or personal branding: People don’t just buy what you do—they buy why you do it. Tap into emotion. Sell the transformation. ______ #rolex #connection #luxury #branding

“A phone, car, or a watch used to be about function. Now, it’s about status. The shift from utility to prestige shows how powerful branding can shape human desires. Example Tesla It’s not just an electric car; it’s a statement of innovation, luxury, and environmental consciousness. Tesla’s branding has positioned it as more than transportation— it has become a symbol of future-forward thinking and success. When branding aligns with lifestyle aspirations, a product transforms into a status icon. Rolex watches are not just timepieces, but a symbol of prestige and achievement, elevated by decades of strategic branding. When a product becomes a status symbol, it’s not just about what it does—it’s about what and whom it represents. #LuxuryTech #Branding #StatusSymbol #tesla #Rolex #brand #apple #iphones #iphonelaunch #appleevents #

Rolex's early innovations in creating demand in an uncontested market space began exactly a century before the publishing of Blue Ocean Strategy in 2005. Through strategic foresight and a commitment to quality, Rolex disrupted the high-status pocket watch market and established a new market for robust, high-precision wristwatches. By focusing on superlative accuracy and robustness, Rolex created a unique position that rendered traditional competition irrelevant. This proactive approach transformed consumer perceptions and set new standards for the watch industry, demonstrating the power of creating uncontested market spaces through innovation. #blueocean #rolex #innovation #strategy

In today's market, your customers wield the strongest power – the power of choice. It's crucial to stay relevant to market changes and not just focus on creating the right product or service. Customers are free to choose from various products across different industries that meet the same needs. Take watches, for instance. Nowadays, the value proposition of watches is more about luxury and style rather than just telling time. As a result, some customers might opt for a bracelet or even a luxury car to fulfill this need. So, what unique benefits does your product offer that will make customers choose you to satisfy their needs? #CustomerChoice #MarketRelevance #ValueProposition #CustomerNeeds #BusinessStrategy

Initially rejected by many. But eventually it made its way by selling 20 million watches worldwide in 1998. When I first came to know that Eminem, who could afford every expensive watch out there like Rolex and Richard Mille, chose to wear a G-Shock. I was curious to know the reason behind it. And here I am with another case study that might surprise you! The story behind G-Shock's founder, Kikuo Ibe, is fascinating. He broke his favorite watch and decided to create one that wouldn't break. After testing over 200 prototypes, the first G-Shock was introduced in 1983. Initially, it faced rejection for being too bulky. But innovation didn't stop there. The G-Shock watch was relaunched with features like: - Atomic synchronization - Solar battery charging - A barometer With such features, it instantly gained popularity among military and sports professionals. This new wave of functionality brought immense success, transforming G-Shock into a global phenomenon. By 1998, G-Shock had sold nearly 20 million watches worldwide, and by 2017, that number had soared to 100 million units. They revolutionized the watch industry. Today, G-Shock is a household name. If any of your friends wear a G-Shock, tag them and let them know the impressive history behind their watch. And if you want to know about more interesting business stories, follow me. #business #goals #eminem #watches

Do ‘expensive’ products need to look ‘expensive? I guess it depends on the industry in question. Check in the watch world and most people would wonder why you need to ask. But in most of consumer electronics and particularly the hi-fi world things still tend to lag behind. We’ve been conducting a – very – small experiment in our demo room at CMC with a number of products from the Bowers & Wilkins Signature ranges, and with some of the the same models as non-Signature – black versions – to hand. The results very much depend on the audience. The conversation with ‘audiophiles’ tends to revolve around how much better the Signature version can possibly sound when compared to the standard model, with a begrudging comment at the very end that ‘they do look really special.’ With an audience of men – and, sorry, it is only men so far, but that’s a whole other conversation - with high disposable income and who tend to believe they deserve only the finer things in life, the black versions tend to get a muted response. They are just a speaker and as such they are always considered expensive – whatever the price. Show them the 702s in Datuk Gloss or the 805’s in Midnight Blue however and you get a completely different response with hardly anyone now asking ‘how much’ – with the most common question being: ‘Could you have these in a cinema system’. Does this matter?  Well, it seems that the future of the specialist hi-fi industry is to sell fewer but higher priced things and to do so will mean connecting with more than the traditional hi-fi audience. To get a new audience willing to spend £0000’s per item will need products that offer outstanding customer service - including the potential to customise – and in a standard of finish that is a talking point all of its own. Pride of ownership we used to call it.  This attitude should also extend to all points of contact, from the quality of packaging to how the product is presented. Hotel rooms with a ten-year-old, heavy pattern carpet? If we look at the car industry, the Porsche GT3 isn’t sold as a ‘flash’ 911 and in watches the Rolex Daytona isn’t even offered to most potential customers – they are lucky to be invited to choose from the standard range and can then work their way-up. None of this is to disparage the audiophile audience who do still play a vital role in the industry and should be thanked and respected for their passion. It’s just that I don’t think there’s enough of them! BTW, the Signature versions do, of course, sound distinctly better than the standard model. And for those who say: ‘who cares about rich people?’ it is mainly their money that pays for the ‘regular’ products to be continually improved.

Fresh #LMPerpetual EVO continues #MBF’s quest to make the perfect watch: Many watchmakers have embarked on a quest to make the perfect timepiece: a combination of beauty, reliability, creativity and accuracy, but none other than #MBF would end that journey (for now, at least) with the #LMPerpetual EVO, a watch that brings tool watch practicality to haute horlogerie. Legacy Machine Perpetual watches were first unveiled […] The post Fresh LM Perpetual EVO continues MB&F’s quest to make the perfect watch appeared first on WATCHPRO.

The automatic movement, or self-winding movement, was first conceived in the late 18th century. Swiss watchmaker Abraham-Louis Perrelet is often credited with creating the first self-winding pocket watch in 1777, using a rotor that moved with the wearer’s motion to wind the mainspring. However, it wasn’t until the 1920s that the modern automatic wristwatch emerged. In 1923, John Harwood, a British watchmaker, patented the first automatic wristwatch with a pivoting rotor. This innovation allowed the watch to wind itself with the movement of the wearer’s arm. By the 1930s, brands like Rolex refined the design, introducing the Perpetual rotor, making the mechanism more efficient and widely adopted in luxury watches. Today, automatic movements are a hallmark of fine watchmaking, offering both precision and the convenience of never needing a battery or manual winding. Visit us: www.foksywatch.com   Call us: +852-93176722 #foksywatch #watchmaker #automaticmovement #watchfactory

🚀 Exciting news from our collaboration with Montres NORQAIN SA! 🚀 We're thrilled to unveil our groundbreaking partnership with NORQAIN - a luxury Swiss watchmaker renowned for their impeccable craftsmanship and innovation. Together, we've embarked on an extraordinary project: the Wild ONE of 1 3D configurator tool. This collaboration represents a remarkable fusion of luxury and technology, bringing to life the unprecedented concept of "My watch, my way." 🌟 The Wild ONE of 1 is not just a watch; it's a testament to personalization, offering an astounding 3.5 million configurations. With options in 18-carat red or white gold and a plethora of personalization features, it sets a new standard in the luxury watch industry. But that's not all. We're bringing our expertise in immersive and multisensory experiences to the forefront, enabling NORQAINERS to craft their unique stories through these exquisite timepieces. This initiative underscores our shared commitment to innovation, luxury, and the deeply human desire to express individuality. 🕒 Adding a cherry on top, customers will receive their custom creations within a mere three months of placing their order - a testament to efficiency and customer service excellence. Experience the future of luxury watch personalization at Watches and Wonders in #Geneva from April 13 to 15, 2024, and explore the endless possibilities with the Wild ONE Configurator. #UDIMU #NORQAIN #WildONE #Innovation #LuxuryWatches #Personalization #TechInLuxury Stay connected for other news

The insights here offer a glimpse into how generational shifts are shaping the luxury watch market—what they’re buying, how they’re buying, and the behaviors driving these decisions. It’s a fascinating evolution, and one that retailers and industry partners can’t afford to overlook. #LuxuryWatches #WatchCollectors #WatchIndustry #LuxuryMarket #LuxuryInsights