Freelance Marketing Professional | early phase marketing & branding | value propositions
Is that allowed? Feeling melancholy when you're wrapping up an assignment as a freelancer? I'm finishing my journey at tado° this week. And what a journey it was! A fascinating journey in a transition from pure performance marketing to taking the first steps in brand marketing and value proposition thinking. A journey of developing brand strategy and positioning, running the first tado° brand campaigns and implementing brand and funnel tracking. But also a journey around building value propositions for smart thermostats, heat pumps, subscription models and dynamic energy tarifs and better understanding the path to purchase journeys for smart heating and dynamic energy. And not to forget the journey of leading the marketing team through turbulent times. It definitely wasn't always an easy journey, but (as my Mount Kilimanjaro guide taught me) the harder the journey, the more proud you feel of your accomplishments. Thank you Toon Bouten, Björn Krase, Arne Pelzer, Dr. Philip Beckmann, Dr. Frank Siebdrat and Florian Schumann for your trust and confidence in my contribution to tado°. And thank you all the great people at tado° (and its supporting agencies) for the wonderful cooperation. You made a great assignment an amazing one. Together we had some serious impact (and serious fun😉). Several times it was 2 steps forward and 1 step back, but we kept moving forward together. I feel proud and grateful and lucky that I got to work with you on tado's journey towards success in the home energy management domain. On the fly München stole my heart. So I will be back (with or without dirndl😉)!
All the best for your future journeys, Anneke. I really enjoyed working with you. Thanks for always having an open ear and being such an sympathetic person.
Onwards and upwards :-) all the best for the next chapter!
It was a pleasure working with you! all the best & cu in Munich 😀
It was great working with you Anneke. Wish you all the best for your future endeavours!
Of course that is allowed ;-) It was great having you on the team, Anneke. I wish you all the best for your future journeys!
Thank you for the fantastic collaboration! All the best for you
Tot snel Anneke!
Dear Anneke, thank you so much for your great contribution to the tado brand and business. You did a great job and it was a pleasure to working with you. I wish you all the best and I’m sure you will be successful. Kind regards, Toon