GUURU Solutions

🌟 The holidays remind us of the power of real human connection. Whether it’s heartfelt advice, shared moments, or simply knowing we’re part of something bigger, it’s these connections that truly matter. For those celebrating with loved ones—or spending the season in quieter ways—you’re part of this shared experience too. Every thoughtful gesture, kind word, and genuine connection adds to the spirit of the season. 🌲 We hope you have Christmas filled with meaningful moments, in whatever shape they take. x Greetings from the whole GUURU team x

How do you close the book on a year like 2024 in Cologne? ✨ With community, of course. The Cologne team kicked things off at the creative Dominium co-working space, sharing stories and toasting with champagne to a year of big wins and even bigger connections. 🍾 From there, it was all about tacos, Margaritas, and laughter at Los Carnales, right by the Rhine promenade. Here’s to the moments that bring us together, a festive break to recharge, and an even stronger focussed on community-powered connections in 2025. 🌟 #GUURU #BringThePassion #Cologne

WHAT A YEAR! 🌟 Every unforgettable moment we experienced had one thing in common: genuine connection and community. 🌟 We bet your top moments have a similar theme? Here are some of ours: 🚶Exploring Cologne’s Roman history with our eCom Community Circle. 🚴 Cycling with Silvan and an incredible group on a sunny Swiss day. ✨ Presenting on stage at K5 and ISPO together with our great customers. 💙 Chatting with passionate Guurus about their favorite brands and the joy of helping others. 🏆 Winning the E-commerce Germany Awards 2024 for best Communication & Engagement Solution 🖌️ Unleashing creativity as we sketched each other in Costa Caparica. 💬 Seeing the powerful conversations between brand fans and online shoppers (every team member has their own favourite chat). These moments remind us what it’s really all about: creating meaningful human connections—whether in person or online—where people share their passion and brand love with others. #Recap2024 #YearInReview2024 #BringThePassion

Forrester’s 2025 CX predictions are out and it highlights two big shifts: 1️⃣  Many companies will scale back on AI, frustrated by slower-than-expected ROI, but those with more patience will see meaningful results in the long run. 2️⃣ Generative AI is set to replace 100k frontline agents, reshaping customer interactions, particularly for companies that do not maintain meaningful human connection when it matters. 👉 Our Take? Advanced AI can quickly deliver product details, but it can’t capture the real emotions people feel when they connect with your brand. To turn casual shoppers into loyal, lifetime customers, nothing beats the power of genuine human connection from real product users. An authentic, eye-level conversation between like-minded individuals has the power to transform the entire customer experience.

✨📱✨ "My phone buzzes, I get a message. It’s a chat request from GUURU. It’s always exciting – can I catch it quick enough? What is it about? What are we going to talk about today? ⛷️ To be able to talk about skiing and ski equipment from anywhere where I could possible be is just quite a cool thing to do and I really enjoy it.“ - Lesley, ski instructor and Atomic Guuru.

Schwer vorstellbar, wie die FREITAG-Taschen von innen aussehen, wenn man im Online-Shop die richtige Tasche sucht? 🤔 Guurus wie Nadine Alles-Berberich – echte FREITAG-Fan und Taschen-Besitzerin – machen es einfach und bieten persönliche Beratung in Echtzeit – inklusive Fotos vom Innenleben der eigenen FREITAG-Tasche. 🎒 Dies ist ein Ausschnitt aus unserem Webinar. Kommentiere "Webinar", wenn du den Link gerne per DM erhalten möchtest.

💫 Beyond automation: the value of community-powered CX GUURU's CEO and Co-Founder, Tonio Meier, explains why the emotive power of your customer community will be a game-changer for brands in the years to come. As AI integration and automation become standard, building lasting customer loyalty will require something AI can’t replicate: 👉 meaningful, human connection. In a digital space rapidly saturated with AI-generated content, the authentic voices of your customers are more valuable than ever. Bringing these trusted, experienced voices directly to your online store creates a unique competitive advantage—one that fosters loyalty and trust for years to come. #CommunityAdvice #HumanizeYourBrand #Automation #AI #AIContent #CustomerLoyalty

✨ 4 Resources included in our complimentary Community CX Kit.✨ We’ve curated a set of the best resources on how brands can use their own customer communities for compelling CX. 1️⃣ On-demand video: Urban Kopitar walks you through three real-world examples of live conversations from Canyon, Dynafit, and Fahrrad XXL Guurus. 2️⃣& 4️⃣ Case studies: Explore how ROSE Bikes and Dynafit built trust and boost engagement on their online stores with their most passionate customers. 3️⃣ Community Guide: Get practical insights into leveraging your own community for impactful customer interactions. 💡It’s all complimentary, you simply need to register to access your resources 👉https://lnkd.in/devp2PsJ 

💪 Authenticity 💪 Community 💪 Meaningful CX. These are some of the themes driving real change in the sports eCom world right now. Julia Högendörfer captured it perfectly, so we just had to share. A great reflection on the impactful conversations from ISPO ⚽⛷️🏑🏔️🏓.

You said it perfectly, Stephan Buschmann. "Advice from peers in your own community, who share the same passion as you, is becoming more and more valuable and important for purchasing decisions." Thank you for sharing JACK WOLFSKIN's journey with Community Advice on stage with us. ✨