Bronwen Deacon

Have you listened to the new UPA podcast episode yet? This time with our UX experts Juliane Zirke and Andrea Miquel! 🚀

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Over the years, I have had numerous talks with uni TTO’s all over Germany while building up my former startup (about 40 talks). Knowing the challenges faced by TTO teams I believe it’s a very good initiative to pull resources together. I really expect to see much more spin-off’s as output of this endeavour. Suggestion to Anna Christmann share more details about the uni project teams that got EXIST (for my non German network : German pre-seed financing support given to uni teams with ideas to be validated, great support BTW). More details will enable startup’s, corporate players, VC’s to scout, collaborate and finance these teams (I am talking about the 80% TTO’s that have none to little budget/team to support their students to become entrepreneur, a.k.a “Gründer Büro”, not TUM, RWTH, KIT), fundamental to validate their problem/solution fit. Last time I tried, via a TTO team I know well, to get this list (2022), we got the typical German answer “no, datenschutz prevent us to share the details”. BTW - taking this opportunity to share the EXIST website. All the best Anna. Superbe vision which I fully support. https://lnkd.in/eP3mmryU

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The Panel on x-industry collaboration in the culture and creative sector, is about to start. Thank you Kompetenzzentrum Kultur- und Kreativwirtschaft des Bundes for hosting the 8th Creative Lab, this time focussing on Cross Innovation. In order to tackle the waste problem of today and resource scarcity of tomorrow, cross-industrial collaboration is a key approach. Because One persons waste is another persons treasure.

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Want to attract highly talented professionals & overcome your challenges with shortage of skilled professionals ? Not sure where to find them ? May be you are looking in the wrong places ? Ever thought about broadening your scope & giving a chance to highly motivated individuals from: - other social backgrounds - career changers - jobseekers after parental leave - those returning after a career break - those returning from sick leave - those returning after caring for family members - expats - migrants - refugees - non-conventional thinkers? Believe me, such individuals are highly motivated. They wouldn’t knock your door, if they didn’t have the motivation & thirst for putting their full energy, potential and talents to help you achieve your business goals & contribute into its long term success. Having worked in the humanitarian aid & social support field, I have seen soooo many aspiring & committed individuals seeking for jobs but lacking the #chance If you are hesitant to hire them, because they may have gaps in their resumes or are not in the age you want them to be, etc., then believe me, you are missing out on a lot, most importantly on getting on board individuals that are: - highly motivated - ⁠very talented - ⁠have made through challenges that you wouldn’t even imagine - ⁠are so resilient that you can’t imagine how robust & resilient they would make your businesses too - ⁠bring in so much creativity, fresh perspective & innovative ideas with themselves - ⁠are hardworking & motivated to get work done -think unconventionally - make impossible possible … If you don’t know where to find them in Germany, then reach out to : socialbee gGmbH ReDI School of Digital Integration Netzwerk Chancen And dozens of other similar organizations countrywide. These initiatives truly question the status quo, think unconventionally & outside the box, believe in the power of diversity & use it as a source to attract, support, train & mentor those who truly are aspiring, have an inspiring journey & miss only on one simple fact - opportunity & an equal chance to get started. They search & find the most talented through competitive application procedures. I am extremely thankful for their existence & engagement. Companies like Union Investment where I started working believe in the value & strength of diversity too. They are active & seek partnership with such initiatives to attract the most talented & they find them. That’s a win - win for all. Thanks for the warm welcome Sonja Albers & amazing onboarding experience so far to all my amazing colleagues & team at Union Investment. I am extremely happy of my start with you & look forward to the exciting professional journey ahead with you. To all other employers : Next time you lack highly talented professionals, I hope I could convince you what else to do & where to find them. 😊✨🍀 #closingskillgap #diversifyingworkplaces #equalchances #skilledprofessionals #thepowerofdiversity

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𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐦𝐮𝐥𝐭𝐢-𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬: 𝐓𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐫 𝐁𝐫𝐚𝐧𝐝 In a multi-brand company, managing diverse products or services while maintaining a cohesive identity is no easy task. One strategic tool that often gets overlooked? A strong #EmployerBrand. 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐫 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐦𝐚𝐭𝐭𝐞𝐫 𝐢𝐧 𝐦𝐮𝐥𝐭𝐢-𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬? While each (sub)brand may have its own mission (e.g. kununu, XING), the overarching employer brand is what unites them internally and externally (New Work SE). It provides a common cultural thread, fostering unity and alignment among employees regardless of the specific brand they work for. A strong employer brand: 🫶🏽 𝐁𝐮𝐢𝐥𝐝𝐬 𝐜𝐨𝐡𝐞𝐬𝐢𝐨𝐧: It helps create a unified workforce that feels connected to the company’s overall mission and values, not just to their brand's objectives. 💡 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐬 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐭𝐚𝐥𝐞𝐧𝐭: A clear employer brand allows companies to attract talent that aligns with the broader corporate values, even when brand identities differ. 🐶 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐬 𝐥𝐨𝐲𝐚𝐥𝐭𝐲: Employees who identify with the company’s employer brand feel a stronger sense of belonging, which boosts retention and commitment. 𝐓𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐢𝐦𝐩𝐚𝐜𝐭 In a multi-brand environment, employees often cross paths on different projects, and without a strong employer brand to bind them, silos can form. Employer branding bridges these gaps, ensuring that employees remain aligned to the company’s goals and culture, no matter which brand they represent. A strong employer brand also simplifies internal communication. Employees know what the company stands for, which helps in onboarding, talent development, and creating a positive work culture across all brands. 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 For multi-brand companies, the employer brand serves as the glue that holds everything together. It drives consistency, unity, and loyalty across various brands, making it a strategic necessity in a complex corporate landscape. 🤹🏽‍♀️𝐅𝐮𝐧𝐅𝐚𝐜𝐭: Do you notice how similar the field of employer branding is with the field of classical branding? The interpretation and execution of a strong employer brand does not work without the knowledge from the notion of brand strategy and brand marketing. #EmployerBranding #MultiBrandStrategy #WorkplaceCulture #TalentAttraction #BrandConsistency #BrandStrategy

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Carsten, you are an example of how business leaders bring their values and beliefs to their everyday work. When Zurich Insurance launched the partnership with the Salgados and Instituto Terra in 2020, you were the first one to raise your hand and support it with concrete actions. Today, half of the one million trees we are planting at Instituto Terra is made possible because of Zurich Gruppe Deutschland. But the #ZurichForest Project is more than just planting trees. It's about rebuilding and preserving a natural ecosystem made of plants, animals and people. This is why, together, we are building a partnership that will last forever.  #NatureRestoration #Amazonia Juliano Ribeiro Salgado

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6+ Months at the Bundestag! 🏛️ Time flies when you're doing what you love! It's been over six months since I joined the CDU/CSU Bundestagsfraktion as an Online Communications Specialist, and I couldn't be more grateful for this incredible journey. Here are the top 3 insights I've deepened during my time here: 💡Refined Digital Communication: While I had a solid foundation in digital communication from previous roles, this experience has allowed me to hone my skills further. It has been enriching to craft strategic content that resonates with a diverse audience and witness its impact on public opinion and engagement. 🤝 Enhanced Collaboration: Collaboration has always been a key part of my professional life, but working with a dedicated team has taken it to another level. The synergy, creative problem-solving, and shared successes have underscored the power of teamwork in achieving our goals. 💬 Advanced Adaptability: The dynamic nature of online communications has reinforced the importance of staying agile and continuously learning. This role has pushed me to keep pace with emerging trends, leverage new technologies, and drive innovation, enhancing my ability to navigate the ever-evolving digital landscape. I am truly thankful for the opportunity to contribute my expertise to the team. I am excited to continue growing and making a difference together. Here’s to many more months of learning, growing, and achieving great things! 🚀 #Grateful #ProfessionalGrowth #DigitalCommunication

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🗑 🌍 "We need a planetarian waste management" This weeks DIE ZEIT "Das Politikteil" (one of my favorite German podcasts) features Ottmar Edenhofer, climate economist and director of the PIK - Potsdam Institute for Climate Impact Research. If you got a spare hour this weekend listen in and learn more about global #climatepolicy, carbon market diplomacy and the latest agreement on the German climate law (#KSG). Particularly compelling is his explaination why we need to "clean up (y)our mess" in the atmosphere - aka why we need to remove CO2 (#CDR). ➡ Contemporary climate policy has three building blocks: #reduction, #adaptation and #removal. 📻 Highly recommended! https://lnkd.in/dk959SgK

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republica GmbH is the largest conference for the digital society in Germany and has attracted over 30,000 visits in the last three days. At the same time, it is also the most diverse and, with 57.59% female participants, one of the few digitalization events that attracts even more women than men. The motto of this year's #rp24 was "Who Cares?". Deutsche Bundesbank cares about #money. Together with Tobias Pohl I gave a Lightning Talk on the topic "What is Money?" We started with kauri snails 🐌 , explained the role and function of money 💶 and discussed how our handling of money is changing in the digital society. We also provided an outlook on the future of money and the #DigitalEuro. The talk generated a great deal of interest, and many questions were asked afterward, particularly about the digital euro. I guess we need a follow up at the #rp25 next year. What do you think? Photo credits: Jan Michalko / re:publica

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Campaign STAND TOGETHER #TUCgether   We live in extremely turbulent, sometimes trying, and quite dangerous times - characterized not only, but particularly by the appalling illegal Russian aggression against #Ukraine, by the unjustifiable horrendous terrorist attack by Hamas and its devastating consequences for the entire region, as well as by extremely worrying right-wing extremist, racist, antidemocratic, and antisemitic tendencies in our country. Our democratic values, our open societal order, and our peaceful coexistence are threatened as never before in recent times. Many of us are experiencing for the first time such a threat to the—long considered immutable—foundations of our democratic-pluralistic society and security policy order. We are extremely concerned - and under no circumstances willing to even remotely abandon the achievements mentioned above, and therefore firmly determined to stand up for our liberal democratic basic order, peaceful coexistence, as well as tolerance, diversity, and cosmopolitanism. The letter is clearly reflected by the commitment to tolerance, diversity, and cosmopolitanism adopted by the Senate, University Council, and University Management of our university. We will continue to live our values consistently internally, confidently communicate them externally, and defend them with all available means of the rule of law, while pursuing a policy of zero tolerance against intolerance. Against this backdrop, we call on our members and associates, as well as all individuals who feel connected to our TUC family and our values, under #TUCgether, the successor campaign to #wirsindchemnitz: Let us above all...   STAND TOGETHER AGAINST antidemocratic, authoritarian, and totalitarian movements, racism, right-wing extremism, and antisemitism, wars of aggression in violation of international law and acts of terrorism. FOR our liberal democratic basic order, #tolerance, #diversity, and cosmopolitanism, peaceful coexistence in a united, peaceful #Europe. WITH all those who unconditionally stand for our liberal democratic basic order, all those who suffer from racism, right-wing extremism, and antisemitism, all those who are victims of wars of aggression in violation of international law and acts of terrorism. https://lnkd.in/dnKVEnyr

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The Results – From 5 Concepts To Countless Possibilities When Daniel Kallhoff and I planned the social content production for mute-labs last summer, we faced an initial challenge. We asked ourselves: How do we manage to create the maximum output of one and a half days of production at a single location, while maintaining the highest possible quality and variety? 🥴 For us, the solution was this: We started by developing 5 concepts optimized for display as ads on Facebook and Instagram. The structure of these concepts was based on the classic AIDA framework, from a compelling hook at the beginning to a clear call-to-action at the end. In order to give us the opportunity for structured testing, variants were then added to each concept. At the bottom line, we were thereby able to serve different angles and target groups with just one adapted concept. Here is one version of a single concept at its raw state… #socialcontent #ads #production #cooperation

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The proportion of women in management positions at leading German media companies is declining, according to the latest analysis by the ProQuote Medien e.V. . According to the report, the "proportion of women in power" was 38.7% in July, compared to an average of 39.5% in February. This is the first decrease in ten years. As in previous evaluations, the "taz" is the leader with 65.1% female power. For the seventh time in a row, the editorial staff of the "FAZ" brought up the rear with 23.4%. The proportion of women in management positions at "Focus" fell the most from January to July: by 5 percentage points to 25%. "Spiegel" (42.2 %), "Die Zeit" (40.1 %) and "Bild" (36.6 %) lost slightly, while the proportion of women at "Süddeutsche Zeitung" (45.0 %), "stern" (43.5 %) and "Welt" (27.6 %) increased. "Equality is not a guaranteed success," commented ProQuote board member Edith Heitkämper. Media companies and publishers must not let up in their efforts to achieve a 50:50 ratio. Equality and diversity are not a luxury, but a matter of justice, she was quoted. What do you think? 🤔 #equality #gender #women #leadership #diversity #success #media

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The Future of Conversational AI: Emotional Design for Deeper Brand Connections 🚀 In a recent KINEWS24 article, Our Co-Founder Alexander reveals how Conversational AI is moving from “helpful but bland” to “efficient and charming.” Emotional personality design is giving virtual assistants a serious glow-up—because who doesn’t want a chatbot that’s as witty as it is smart? This evolution is redefining how brands connect with customers on a deeper level. The Key Insights 💡 ◉ Brand Characters come to life: Think Haribo Bear, but chatty. ◉ Intuitive Interaction: AI that flows as naturally as a real conversation. ◉ Smart, Ambient AI: Personalization that feels like your brand “gets” you. Thanks to Oliver Welling for this opportunity! Read the full article here ➡️ https://lnkd.in/edzHg3c2 #ConversationalAI #EmotionalAI #BrandExperience #Demodern #CreativeTechnologies Demodern — Creative Technologies

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🎥 What makes Hochschule für Technik und Wirtschaft Berlin unique? Get a sneak peek to find out! https://lnkd.in/eZGPdfry At HTW Berlin, we go beyond the classroom—offering 80+ study programs that combine practical learning with innovative research in business, engineering, computer science, design, and culture. Located in the heart of Berlin, we’re shaping future leaders who aren’t afraid to think big and create impact. Curious about shaping the future of IT? The Pro ITD program equips you with the technical skills and global perspective needed to drive innovation. From real-world projects to industry insights, this program prepares you to lead in tomorrow’s tech-driven world. ⏳ Applications are open until February 2025! Don’t wait—this is your chance to be part of a program that transforms potential into possibility. Ready to explore? Learn more here: https://lnkd.in/gTSkR7-t #HTWBerlin #ProITD #FutureOfIT #GlobalInnovation #StudyInBerlin #ApplicationsOpen

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💡Do you need to have super powers to be a good leader? 🤔 No, says Swiss leader @Sarah Mueller from Johnson & Johnson. In this interview below she says instead you need empathy, authenticity and a culture that supports taking risks and making mistakes. She talks about the need for diverse teams, stating that success at a high level is impossible without bringing together people from different backgrounds and experiences. ✨ True inclusive leadership is the opposite of a “Command and Control” style, as it requires empathy to work successfully with different stakeholders and versatility to practice genuine, inclusive leadership. Thanks to Advance – Gender Equality in Business, Sabrina Durante and Swiss Ladies Drive GmbH for spreading the word. 🎉 Together, we #advance faster! #womenleaders

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SAVE THE DATE: Digital Diversity | Multiperspectivity on Digital Bodies Mittwoch, 10. Juli 2024, 19.30 Uhr, diffrakt | zentrum für theoretische peripherie https://lnkd.in/e2MzmkD5 With: Marlene Bart | Johannes Breuer | Cecilia Falkman | Swantje Martach | Tabitha Swanson | Emilia Tikka – Die Veranstaltung findet auf Englisch statt. – Investigations concerning the interplay between body representation and bodily experience continue to be a focus of numerous disciplines. With the advent of digitalization and the increasingly pervasive presence of interconnected health apps, social media, data-collecting wearables and extended-reality devices, questions about the societal impact of the generation and dissemination of data bodies only continue to grow in significance. Taking the publication of the anthology Atlas of Databodies 2 as their point of departure, our guests will discuss how pluralistic data bodies and body images can contribute to diversifying concepts of bodies. They will consider aspects of biopolitics as well as body mysticism and in how far such a concept of mysticism can productively oppose quantifiable and economic data with new understandings of data bodies. How does multiperspectivity on digital bodies succeed? Is a unified concept of data bodies necessary? To what extent do aspects of body politics and body mysticism interact with our contemporary use and understanding of technologies? These questions will form the starting point for the evening. Atlas of Databodies 2: https://lnkd.in/eipsDwm9

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AI will of course not only revolutionize news production. Join this session to get more insights, how AI is beneficial in #healthcare and other industries. #wearecgi #ai

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How do you think AI affects the PR profession? This interesting survey asks good questions on an important topic. Share 10 minutes of your precious time, take this survey and make Jonas Scherhaufer happy 🙂! 

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🌍 According to WWF , a staggering 𝟯𝟳% 𝗼𝗳 𝗴𝗹𝗼𝗯𝗮𝗹 𝗴𝗿𝗲𝗲𝗻𝗵𝗼𝘂𝘀𝗲 𝗴𝗮𝘀 𝗲𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝘀𝘁𝗲𝗺 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝗼𝗼𝗱 𝘀𝗲𝗰𝘁𝗼𝗿. To make a meaningful impact, we need to reduce livestock production, cut down on high-mileage food imports, and make other changes that might challenge many foodies' habits, myself included. Changing behavior and patterns is challenging, especially when it affects people's basic needs and comforts. It’s even harder when educational messages come with judgment and a raised finger, which is why #sustainabilitycommunication is so tough to tackle. But there's good news! With the right mix of empathy, creativity, and social proof, educational messages can truly reach those who can make a change. Younger people, in particular, play a major role in shaping our future, and there is one proven way to connect with them: Key Opinion Leaders (KOLs). Our partners at Gallafilz have demonstrated this brilliantly with their #Eat4Change campaign for WWF Austria. This initiative aimed to raise awareness among young Austrians about how even small dietary changes can positively impact the environment. The results were impressive: 📊 166 Pieces of Content 💬 173K Engagements 👀 528K Impressions Here’s what made it happen: ✔️ Strategic KOL Selection: 14 credible influencers, ranging from food enthusiasts to climate advocates, were chosen to ensure a wide yet focused reach. ✔️ Creative Freedom: KOLs had full freedom to produce Reels, Posts, Stories, and TikToks, making the content authentic and engaging. ✔️ Educational Content with a Twist: KOLs were equipped with fun facts and key information about sustainable eating, which they seamlessly integrated into their content. ✔️ Interactive Engagements: By leveraging TikTok livestreams, we fostered real-time interactions. This boosted engagement rates and made learning about sustainability fun and interactive. The results were phenomenal, with the campaign exceeding its engagement targets well ahead of schedule 🎉 Special thanks to Elisabeth Krautbauer at Gallafilz for her invaluable insights and Sophie Douez for putting together this great case study which you can read in full here: https://lnkd.in/eubynrrn As a Benefit Corporation Kolsquare | B Corp™ ™ is committed to helping NGOs and nonprofits drive positive change. We also offer preferential rates and support projects close to our heart pro bono. Click here to book a demo with one of our influence experts to find out more 🌱💚 👉 https://lnkd.in/eHuZuPNF Make sure to give @WWF a follow to stay updated with their latest research and tips for making small changes with a big impact. #SustainabilityMarketing #InfluencerMarketing #ClimateChange #Eat4Change #BehavioralChange

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