Internship Report
Internship Report
Internship Report
and helpful. Thanks to Allah who give me respect and Height of knowledge.
Acknowledgement
Internship report is essential part of BS mass communication degree program. I am Thankful to Allah
almighty who is merciful, He gives me strength to complete this task. In Express media Group, Overall
Team was very co-operative because practical life is much different as compare to reading material, In
organization We made mistakes and they correct us.
Secondly I am very thankful to Bureau_chief Shakeel Anjum, Sub_Editor Faisal Akram, News_Reporter
Nasheed Anjum, D S N G _technician Atta-Ul-Rasool saeedi, Camera_Man Maqsood ahmad, NLE waseem
ahmad, Coordinator Majid Hussain and the Express Media Group Head office which approve me as
internee.
Executive Summary
Express News is a TV channel in Urdu language based in Lahore, Launched in 1st January 2008 launched
by Lakson group it also has a newspaper which has third largest circulation, They also have a web based
E-Newspaper called Express Tribune. In 20th century there was many newspaper working in Pakistan
Jang Newspaper, Khabrain Newspaper and Express Newspaper etc, But there was no concept of TV
channels. There was only PTV channel exist at that time and at 9pm the PTV team broadcast the
Khabarnama.
In 20th century our Print Media was not free, many of newspaper was banned by government and many
newspaper stop their publication due to financial problem such as Roshni, Musalman and Roshni. After
1947 there was many unions of journalist come and go, because Pakistan government was against the
freedom of press. We have some army general who become president by enforcing martial law, and
they were against the freedom of press.
In government of Gen pervaiz Musharaf, The private media was goes up and the first phase of freedom
started. In 2004 Geo news start broadcasting news.
That was a little introduction of Private news channel in Pakistan, when we talk about work and their
importance, News channel is much more different from print media. I work in news channel I also visit
their print media office but now a day’s TV channel is more important tools of news. With the help of TV
channels, people can saw events live and News can be instantly delivered to large audience.
In TV channel office there is many Parts of management their combine effort makes working news
channel, such as Reporting Section, Camera man staff, Non-linear Editing section, Voice Over Room,
Promotion Cell Portion, Ticker sending and Sub-editing Portion, Coordinator section, Distributor officer
and D S N G (Digital Satellite News Gathering) van and its technical staff.
Reporting section contains Crime reporters and beats reporters, They find and report different types of
incident or events that can attract audience. They cover events with the help of camera man, A reporter
can add SOT ( sound on tape) to explain event, Voice over video to tell audience what’s going on and in
the end reporter will give PTC (Peace to camera). After it the Non linear editor will filter and remove
some scene because if we need 3 SOT than we will record 5 to 7 SOT so we can deliver quality material.
Non linear editor will add people names which are giving SOT and in the end he will add PTC and News
Packages are ready to go. After it, this package further go in Head office, they approve it and show it in
news bulletin.
Table of Content
Sr No Title Page No
1 Title Page 01
2 Letter of Undertaking 02
4 Dedication 04
5 Acknowledgement 05
6 Executive Summary 06
7 Table of Contents 08
a. Brief History 09
d. Competitors
Organizational Structure
10
12
11 Training Program 19
13 Work Samples 37
14 Critical Analysis 42
15 SWOT Analysis 46
16
17
18
Conclusion
Recommendation
49
50
50
19 Annexes 51
Brief History
Express news is a famous Pakistani News channel founded in January 1, 2008 Headquarter in Lahore. It
was owned by Express newspaper. Express newspaper is 3rd largest circulated newspaper in Pakistan, It
is founded on 3 September 1998. It claims that it is covering 24% circulation share.
Express Media Group launched their entertainment channel Named “Express Entertainment” On 1
January 2012. Express Entertainment is a entertainment channel that provide Different Daramas and
music videos. Express Media Group also their TV channel, it name is “Hero TV” on 5 June 2012. Hero TV
is a Informative channel slogan as “Dikha de sab kuch”.
Express Newspaper is subsidiary of lakson group Headquarter in Karachi, its chairman is iqbal ali lakhani.
Express Media Group is large group when we talk about news source, it cover all news medium to cover
large audience.
Express News Channel is providing many programs such as Takrar hosting by Imran Khan, G For Gharida
hosted by Gharida Farooqi. It has some famous Pakistani Hoster and writers such as Javed Ch and Aftab
iqbal. Express news channel also has comedy and informative program named as Khabardar hosted by
aftab Iqbal.
Express News group also launch express E-newspaper which cover Pakistani people who live abroad, it is
in Urdu language, it give Lahore, Karachi, Islamabad and Multan edition online. It cover thousands of
readers per day.
Express News Tribune is English online newspaper owned by Express news group. It cover many English
article and provide instant news and footage online. It cover international peoples and Google also rank
express tribune as Search engine news source.
Policy of the organization
Express Media Group has many Policies about news gathering, They double check the news before
posting any news stories even when express official reporter report incident after that bureau chief have
to be check the news before publishing it.
Express news has policy for advertising that they never show advertisement which is based on scam.
Express news never hire reporter which are undergraduate, Reporter have to complete his degree of
communication before apply for job. Express Media Group pay salary to their employers on time, they
never delay salary, they provide 15 days holidays for married and also pay some loan if some employee
need it.
Competitors
Express News channel is facing tough competition with other channel, Because Now it’s a time when
new channel is coming and they are investing much more money in this business. One name of that kind
of channel is BOL TV. BOL TV was in some scandal because of its parent company name AXACT. Now BOL
TV is back again and currently testing its transmission. BOL TV is mostly hiring staff from other
competitors by offering more salary.
BOL TV
Samma News
Dunya News
Waqt News
ARY News
Dawn News
Many other competitors is also available like Waseeb News, News One, AAJ News, ATV, Metro Live Etc.
Currently More news channel have recently come Like 7 News, 92 News and 24 News HD. The more
channels is launching and more tough competition have been started.
Organizational Structure
Number of Employees
Express news channel have total number of employees from 1500 to 1800, there is no correct figure. In
every city of Pakistan, there is 3,4 Reporter is available. There is different types of reporters such as
Crime reports and Beats reporter etc.
In express news channel I notice something different that Express news channel and express newspaper
have different employees, In office if one reporter is working for TV channel it will not report any stories
to Express newspaper, That’s Good, and when we talk about other channel the one reporter works for
both newspaper and TV channel
In express news channel I notice something different that Express news channel and express newspaper
have different employees, In office if one reporter is working for TV channel it will not report any stories
to Express newspaper, That’s Good, and when we talk about other channel the one reporter works for
both newspaper and TV channel.
Main offices
Express News Channel has total 10 offices in Pakistan included head office. Offices of express news
available only in big cities, Every office contain D S N G vain and technical staff.
10 offices in Pakistan is not mean that they are covering only 10 cities, they have reports in Every district
and Tehsil also.
Telephone number: 0 4 2 – 3 5 8 7 8 7 0 0 – 7
Fax number: 0 4 2 – 3 5 8 7 8 7 0 8
Telephone number: 0 5 1 – 2 8 7 9 1 2 3 – 8
Fax number: 0 5 1 – 2 8 7 9 1 3 4
GT Road. Peshawar
Telephone number: 0 9 1 – 2 6 5 4 2 2 6 – 9
Fax no: 0 9 1 – 2 6 5 4 2 3 2
National Hospital
Telephone number: 0 8 1 – 2 8 2 7 3 6 2 / 0 8 1 – 2 8 2 0 6 0 2
Fax number: 0 8 1 – 2 8 2 7 3 7 1
Telephone number: 0 7 1 – 5 6 3 3 4 7 4
/071–5633472
Fax number: 0 7 1 – 5 6 3 4 0 1 0
Telephone number: 0 5 5 – 3 7 3 3 7 1 1 – 3
Fax number: 0 5 5 – 3 7 3 3 7 1 5
Telephone number: 0 6 8 – 5 8 8 7 9 5 6 – 8
Fax number: 0 6 8 – 5 8 8 7 9 5 5
Telephone number: 0 4 8 -3 7 2 9 9 9 1 – 3 – 4
Fax number: 0 4 8 – 3 7 2 9 9 9 5
Telephone number: 0 4 1 – 8 5 5 5 7 9 0 – 4
Fax number: 0 4 1 – 8 5 5 5 0 3 0
Telephone number: 0 6 1 – 4 5 7 0 9 2 1 – 2 8
Fax Number : 0 6 1 – 4 5 7 0 9 2 9 – 3 0
Express News has many departments in office which cover different task.
Every News office of express News contain one promotion department, which cover promotion of
express news in events, they arrange parties, events and daramas etc to promote express news channel.
For example, on 20 November Express news arranges events for special children.
Sub-Editing Department
Reporters collect news and submit their news to sub editor, who write news in script form and proof
read the news. Sub editor will improve news if needed, he will also check grammars and words, after he
writes and send news to output department.
Non-Linear Editing
Non-Linear Editing also Known as NLE department. News Reporter cover events with the help of camera
man, A reporter can add SOT ( Sound on tape) to explain event, Voice over video to tell audience what’s
going on and in the end reporter will give PTC (Peace to camera). After it the Non linear editor will filter
and remove some scene because if we need 3 SOT than we will record 5 to 7 Sound on tape so we can
remove some Sound on tape deliver quality material. Non linear editor will add people names on screen
which are giving SOT and in the end he will adjust PTC and News Packages are ready to go.
Distributors
When we talk about newspaper, the distributor department task is to cover circulation of newspaper,
inquire from people, are they facing any difficulty to getting news copy?
And when we talk about in terms of News channel this Department has very importance because it
cover position of news channel in every area, The distributor manager meet cable operator if people are
unable to watch express news channel.
Technical Department
Technical department of news channel contain D S N G (Digital satellite news gathering), Camera man
and other technical staff.
IT office
IT office look for all computers and DSL connection, they maintain every Television and other electronic
devices.
Advertising Department
Advertising department cover all kind of advertisement adjustment, Advertisement is a big source of
profit for newspaper as well as TV channel. They deal with news agency and cover all advertisement
related inquires.
The organizational structure of Express news is good, there is different department in express news and
every department has important contribution to make such a successful channel. Reporting section
contain many reporters, if new reporter come in organization it will be internee reporter after that it will
be reporter, Many year after he will become senior reporter on the high end on his work he will be the
bureau chief of the city. The structure of News channel run on the basis of seniority which is Good
because News senior reporter have many authentic sources as compare to new comers.
There is 10 Branches of Express News channel in Pakistan, I started my internship program in Express
News Multan Office, it is located 147-A Jail Road District 160, Near M.A.D chowk and Opposite Pepsi
Factory, Multan.
This branch is very important because it cover many cities included DG khan, Muzafargarh, Makhdoom
Rasheed, Khanewal, Sahiwal and all nearby cities. The office have two portion one is for TV channel and
other is for Newspaper production.
The Head or bureau chief of Express News TV in Multan is Mr. Shakeel anjum, he is also president of
Press Club Multan. He is senior reporter working in express TV.
Internship Period
Many times I write email to express news and call them, but Finally I got response from express news
channel, I request my university to give me reference letter, Thanks to the university and Mass
communication department who send me letter almost instantly.
Next day I go to the express news office and submitted my reference letter, they send my request to
head office Lahore and finally they approve my request that I can start my internship. From 1 Nov 2016 I
started my internship program; I really learn practical experience and many thing in the internship
program.
Names of the departments in which i got training and the duration of my training
I did internship that cover many departments, I worked as a reporter and I cover many events, I love to
work as a reporter. I also spend my time in Newspaper section, I spend my most time with sub editor,
because he was the man who write the final script of package as well as he write the ticker for channel
also.
NLE Section: I worked in this section almost 1 week, Because Non-linear editing is very tough job, a
reporter should know about NLE, because some time a reporter have to be work as a single, without any
team so if reporter know the NLE he can easily make news package.
Promotion cell: Almost 1 week I live with promotion cell manager and learn many things how to promote
news channel
IT department: IT department cover many difficult task, they encrypt all news source and website
content, and so the information on news server should be secure from hackers. I spend almost 3 days
here.
Reporting section: I spend my 4 week in reporting section, Reporters was very co-operative, I learn the
reporting how a reporter make his source for news gathering, and how the news collecting procedure
works.
HR department: Hr department provide help if some employees is facing difficulty, they hire new
employers if needed.
Digital satellite news gathering vain: I go with this vain 3 times, The vain is just go for big events, Express
news has other vehicle to cover small events, when some big events happen and channel want make it
live in that time D S N G and technical staff use this vehicle.
Assignment editor: Assignment editor look for next upcoming importance events and assign a task to
the reporter for example if 25 dec is coming assignment editor will assign reporter to make a news
package for quid-e-azam life. I spend 3,4 days with assignment editor.
Other days I spent with contributors, distributors, press confreres, ticker management, event handler,
Producer, Hr department etc.
Training Program
Every department in TV channel is important, when we listen 1 minute headline, it contain efforts of all
department and team to collect news and make it live.
Voice over:
Voice over is done by editing department with the help of producer. Voice over is recorded voice which
describe the scene. For example, if a building in north Nazimabad caught fire, the footage will provide
the video and voice over anchor will tell the audience that, this is the building located in North
Nazimabad which caught fire due to explosion of gas cylinder.
Voice over also called VO is basic component when we make News package. A reporter can record voice
over on his own voice or the department can hire people for this task, in voice over the main component
is voice, the voice over artist voice should be smooth and the word he is reading should be clearly
understandable, if audience unable to understand the words performed by voice over artist than it
makes the all news story useless. Many big channel hire voice over artist with beautiful voice so
audience can feel comfortable with this. Before voice over record, voice over artist wear headphone so
he can listen his own voice while recording. Voice over procedure need sound proof room, so there
should be no background sound in voice over.
Telephonic connection between anchor person and reporter. Anchor person talk from news room and
reporter should be on field. When some important incident happen, reporter cover that kind of incident,
he collect the detail of that even and then he post these detail to sub-editor, When anchor read this
news on live Programs, just written material is not enough, Channels viewers need more information
about the incident. So anchor need to be talk with reporter to get more detail about that incident that is
called beeper.
For example, if bomb blast is happen in Multan city, than anchor person ask this kind of question to
reporter. When this happen? What cause bomb blast? Was it terrorist attack? How many injured in
blast? How many dead in blast? Children and women are involved in people who are injured? If it was a
visiting place than how many tourist injured?
2nd type of beeper is called video beeper, in which reporter goes live with the help of satellite, TV
channel viewers can watch reporter live and also can see that place where incident or event is
happening.
HR department:
Hr department provide help if some employees is facing difficulty, they hire new employers if needed.
They also give salary to the workers.
News production:
It is done by responsibility; news production is critical task and need much care.
Producer
Assistant producer
An editor
Script writer
A technical engineer
The equipment used in news production:
A Microphone
Video Tape
Newspaper Department
I also worked in newspaper department of Express Media group; it is different from Television channel.
Express news paper published from 11 cities. It contains the 16 pages category as:
City
Classified
Baqia
Sports
Sports
Back page
Metropolitan
International / showbiz
Editorial
Nuqta e nazar
Business
Magazine
Magazine
Front Page
Front page consist important news, all big happening and incident come on this page. It does not contain
complete story it just contain headlines with short briefing, If a reader want to read complete story he
has to go inside the newspaper on baqia page.
A front page of express newspaper included newspaper name, date, total page quantity, Price, City name
where it is published and Ayat of Quran-e-paak.
City
It contains local news of city and nearby cities where it is published, if it is published from Multan he will
focus on local news of Multan, and it will also cover other city as well. In newspaper reader is more
interesting to know about their own city as compare to other city.
For example if newspaper of Multan edition tells a story about Sea view road of Karachi will be close due
to contraction, it will be useless for Multan people, and if newspaper of Multan edition tells a story
about Boson road of Multan city will be close due to protest, It will be important for local people. So
different edition of newspaper cover different stories.
It Cover all stories about national and international issues, it also tell news about other countries, and it
also cover national issue of Pakistan regardless of city.
Classified
This page contains the advertisement of different companies and court notice only.
Baqia
This page contains the baqia of news stories, on front page if editor adjust complete story it will result
many important stories will be missing on front page, so on front page story with short intro is written,
and reader can read rest of story part on this page.
6-7. Sports
In newspaper sport always contain different segments, sports reporter is also different from other
reporter who work only on sports news. Sports news cover international as well as national sports news.
Back page
Metropolitan
Showbiz cover all stories from stage drama to film. It also covers news from international film industry
like Hollywood/ Bollywood.
It tells about crime which happens in city and tell about the court decision about past crime.
Editorial
When we talk about News channel and newspaper, the news channel is much more powerful medium as
compared to newspaper, but some people only read newspaper due to its Editorial section. Editorial
section contain column of well known writers. I am also big fan of columns; I love to read javed ch (zero
point) and Orya maqbool jaan (Harf_e_raaz) column.
Nuqta e nazar
It is same as editorial section in which writers write column for current affair, it explain the writer thinks
about any situation.
Business
Business page contain news of business, it also focus on current situation of Pakistan economy and
import export news. It covers international financial news.
Magazine
Magazine has different meaning, but in express newspaper magazine contain picture and tell benefits
and side effect of different home material we are using. It sometime also contains beauty tips and home
remedies for treatment.
Express newspaper publish in morning only there is no edition of this newspaper who publish in
afternoon or in evening, reporter collect all news and cover all events all day, the reporting in newspaper
is also different because in news channel only main point is cover because in news channel there is no
time for much more detail, but in newspaper complete detail is provided.
For example if someone give press conference, the news channel only show that person and tell what he
said, but in newspaper they reporter have to be write every detail, where this happen? How many
people were come on press conference? When they post picture in newspaper, they have to write every
person name from left to right.
Newspaper reporter collects all news all day on 5 to 6pm they gather news in one place, from all cities
reporter send news, on the basis of priorities the news are arranged, it goes many procedure before
newspaper published.
Sound on tape:
I collect Sound on tape of many events, Sound on tape also known as SOT is a short clip of people who
want say something or it may the opinion of people about something.
For example when government of Pakistan increase the salary of parliamentarian by 1, 000, 00 Rs, I
collect the Sound on tape of the people who was giving their opinion about issue.
Collecting Sound on tape was very difficult task for me, 60 percent people avoid talking on camera due to
lack of confidence and other 40 percent makes a lot of mistakes, I recorded about 10 Sound on tape
about this issue, but only 3 were good for viewers.
News Package:
News package is combine effort of Script writer, reporter, camera man and Non linear editor. Package is
a news story, length between 60 sec to 2 minute. It contains Voice over, some Sound on tape and PTC
(Piece to camera). Reporter write news story with the help of script writer. News story have many types,
a package can contain history event, current event, investigative reporting, about helpless people,
celebrity etc.
I learn how to make a good package, I practice a lot and recorded many PTC and voice over, however due
to strict policy of express news a internee is not allowed to make package.
For making news package reporter find useful information about package, and after it, he will write the
script, after it, reporter with the help of cameraman will collect the video footage and collect the Sound
on tape of the people about event which we are covering in package, in the end reporter will record the
piece to camera (PTC). After recording non linear editor will adjust all scene and PTC and Voice over artist
will record voice over, NLE editor will adjust recorded voice over audio with video and package are ready.
When I saw reporter recording PTC I think it is easiest task, when I recorded my PTC it was difficult to
control expression and talk in smooth behavior, PTC need a lot of practice.
I learn in this department how to get information about event, because in reporting there is no space of
mistake, I also did many times voice over to the package. PTC or piece to camera in package is important
because reporter have to speak in front of camera. I did the PTC of package covering anti-corruption day
on 9 December 2016. The word of my PTC was
“Corruption Hamaray muashray ko deemak ki tarah kha rahi hai, corruption k khatmay k liye har shahri
ko infradi tor par apne faraiz sar anjaam deni hunge, Camera Man iqbal shah k sath Majid Lodhi Express
news Multan ”
“Mazoori insane ko mayoosi k andhero main dhakail deti hai, lekin in bacho dekh kr aisa lagta hai k agr
kch krne ka azam hoto, mazoori majboori nahi banti, Cameraman jafri k sath, Majid Lodhi express news
Multan”
Live programs is not recorded, it shows the, in present news anchor reading news, they live transmission
is quick and it is important for news channel, with the help of live transmission people can get news
instantly. For example if Hajj is praying in Saudi Arabia, People in Pakistan can watch Live Hajj on
television. For Live segments Professional or senior anchor or host is needed.
I learn how to live programs run, how they fix camera, and how producer give message through hand
free to the host.
As live programs are different from live, as live programs are recorded program, they show that this is
live but in reality it was recorded.
I notice that there is many disadvantage of Live programs, when we talk about news it is good but in
entertainment programs it violate PEMRA standards, A live call can abuse host person, Many times it
happens in Television channel.
Ticker management
In news channel ticker mean news in written form, it’s keeping going from left to right; it is a quick way
to tell viewers news. Writing a ticker is a fun, I learn how to write ticker.
Ticker is very important because if reporter is covering events he will make report, before report he has
to send important talk to the sub editor so ticker can be displayed.
News Room
News Room is different room from ordinary room, because it is sound proof so no other sound can
interact while reading news, every news channel office contain News room, I visited the news room, it
was very comfortable, the lighting in this room was just awesome, there was a big screen in front of
anchor where anchor get instruction and read news, 2 to 3 camera adjusted on different angel. No one is
allowed to enter the news room when recording program or when it is live.
I learn how anchor read the news, how they adjust timing of every news and how advertisement signal
given to anchor.
Distribution
Express news channel has separate office of distribution, a distribution officer meet with cable channel
operator in case of any difficulty. For example if express news is not running in some area than it is a task
of distribution officer to call local cable operator and ask what’s happening.
The manager of Express Distribution of Multan office is Azwar hussain, many time I go with him and
learn how to fix problem if people are facing channel difficulty in area.
Even the position of News channel is discuss, If channel is running on channel no 9 and then it moves to
channel no 30, than distributor officer will call and ask the reason, I was amaze to know that cable
operator demand gift to re-position the channel.
D S N G (digital to satellite)
It was new more me, I never visit this vehicle before, I got much information about this vain, It is vain, it
is so powerful that it can make connection to the head office without using ordinary signal or 3G or 4G,
instead he works with the help of satellite. It contain a dish antenna and other important equipment, D
S N G system can be without any vehicle, so it is difficult to carry all material so every channel use this
vain, it is all in one, it also contain number of LCD in vain, a professional technician needed to operate
this vain. When we talk about D S N G vain it contains uplink and where it is sending the signal called
downlink. When connection is made this vain can show live incident and record all happening with the
help of camera.
First Week
1st day:
I meet with Majid Hussain, he is coordinator in express news channel, I introduce myself, he know me
because he send my reference letter to head office and on confirmation he call me. He introduces me
from all colleagues and I meet with other reporters.
2nd day:
It was my 2nd day, I Was in NLE room when NLE was editing and making a news story about World
Diabetes Day.
3rd day:
I go first time with a reporter to make a package on International Day for Tolerance. The package word
was new for me. I learn how to take sound on tape for package.
4th day:
It was a day when Liaqat baloch, sectary of jamat-e-islami was visiting Multan session court, I cover this
event, I write his speech on paper and submit to sub-editor. He say government should do something for
separate provision, he say to advocates that they should start event of separate province I will be with
you.
5th day:
Spend day with sub editor and learn how to write news. I did many mistakes but sub editor correct me.
6th day:
Spend another day with sub editor and learn how to write tickers, Ticker is very important because if
reporter is covering events he will urgent make report, before report he has to send important talk to
the sub editor so ticker can be displayed.
and also make a package for Universal Children’s Day. We meet with children and take Sound on tape
from them. I also learn how to collect information to make beautiful report.
Second Week
1st day:
It was World Television Day, we write a story on newspaper about benefits of television and side effect of
television on children. I learn effective writing about event day.
2nd day:
This day I spent in press Club Multan, because Mukhtyara maiee was giving press conference, all media
channel was covering this event.
3rd day:
I spend this day with NLE department and see how non linear editor edit and make news stories, it was
interesting for me, because I never use adobe premium pro before.
4th day:
It was my 2nd day in Non linear editor section, I learn how to use adobe premium pro to make news
package.
5th day:
Learn how to voice over on video effectively, on that day a voice over artist was also voice over a story
about International Day for the Elimination of Violence against Women.
6th day:
D S N G van was going mian channuu for covering an event I go with this van, I spend all day with D S N
G van, I learn many thing from D S N G technician about how its working and its function because it was
new to me.
Third Week
1st day:
I go on field work with reporter, he told me sources where they get the information, Hospitals, Police
station and courts are main sources where they gather information.
2nd day:
Palestinian people are our Muslim brother; we gather many facts from website and make a heart
touching news story for them because it was International Day of Solidarity with the Palestinian People. I
learn how to write heart touching script about humanity.
3rd day:
Traffic police give instruction to the student about traffic rules and safety information, they also give
student banner of traffic sign, the district police officer of traffic police and sub inspector walk with
student and give many advises to student, they also invite media team to walk with them, me with my
express team join the event. I learn how to interact with government department as media.
4th day:
There was building on katchehri chowk which caught fire, many rescue fire brigade come any try to stop
rescue people, but all were safe, I with my team was there but they control fire, we take footage, and ask
from official the reason of fire. I learn how to report in rush when people are running, I give detail about
fire to my assignment editor on mobile; it was very difficult to keep calm in that situation.
5th day:
It was World AIDS Day, we go on field collect some Sound on tape of people which are effecting from
aids, we ask people about government hospital services, are you satisfied with government hospitals.
7th day:
It was again big event on arts council Multan on the day of International Day of Persons with Disabilities,
people from all cities participate in this event, more than 25 buses was come, This was a event of special
children, we should show humanity for them, Many big personalities come and participate in this event
included Regional police officer and other people, many special children perform on songs. The special
children show that we are powerful, we make news story and collect sound on tape from guest as well as
from children. On this day I learn this peace to camera (PTC),
“Mazoori insane ko mayoosi k andhero main dhakail deti hai, lekin in bacho dekh kr aisa lagta hai k agr
kch krne ka azam hoto, mazoori majboori nahi banti, Cameraman jafri k sath, Majid Lodhi express news
Multan”
Fourth Week
1st day:
I did not go on field, instead I live in office, I spend the day in production room learn many techniques of
production.
2nd day:
I learn how to use video camera, how to fix camera on tripod, the video camera which express news
channel use contain video tape, it is not digital, they use mini video tape for recording events. The
printed Microphone with express news logo is called logo Microphone. Camera man use Microphone to
record events.
3rd day:
It was a day I spend with Faisal akram, he is sub editor in express news channel, I learn how to write
news stories, I wrote many articles and he corrects my grammar and mistakes according to Urdu rule.
4th day:
Same as yesterday, I learn how to write news, he give me a book so I can practice Urdu words. I write
many script and take help from him, he is such a nice person, I will never forget.
5th day:
We go for naat compition in shah rukan-e-aalam mazar, we listen naats, the duration of competition was
much lengthy, we cover just 1 event on that day.
6th day:
That was a longest day for me, I spend 2 to 3 hour extra on event, it was a big event, National
accountability bureau held a event on International Anti-Corruption Day, the event was held in Arts of
council Multan, many big NAB officer participate in this event, the event also contain the competition of
drama. Many universities and colleges team participate in this event, many colleges team also comes
from out of city like DG khan, ahmad pur east, Muzaffar garh, vehari, Khanewal and others areas. More
than 12 teams participate in Drama compaction, the event was long it take 10 hour to complete, their
performance was outstanding, all drama was based on lesson, they show the current situation of
Pakistan that how bribe in every office effecting people.
Fifth Week
1st day:
I go with Distributor officer, Dera Muhammdi is a area of Multan in which people was feeling difficulty
because express entertainment was not running in that area, we met with cable operator, there was a
error in dish antenna, so problem got fixed.
2nd day:
D S N G vain was going for event and shahbaz sharif was coming to visit Multan Metro bus service but
we and other media people wait 3,4 hours but tour cancel due to some reason. It will sound funny but
on that day I learn waiting.
3rd day:
On that day I learn how to give PTC, PTC is also known as Peace to camera; in the end of package
reporter in front of camera have to end the package with some words. PTC needs a lot of practice.
4th day:
It was special event in nishtar hospital Multan, there were opening new library for student, the also open
new walk track for student and they open gym for student with new machines. Principle of Nishtar
college Multan meet with student and hear the difficulties which student are facing in hostels. There was
opening of gym, walk track and library so it takes much time, but I learn reporting and I also take SOT for
story.
5th day:
In every TV channel office it contain room which is sound proof, I visit that room, producer give me script
so I can voice over a package, First 3 times I make mistakes but after it I read it in smooth voice. On this
day I learn how to record effective voice over.
6th day:
It was a special day because I spend this day with Mr. Shakeel anjum, I go with him, first we go for MDA
meeting after this there was opening of journalist colony in Multan city. All media groups were there to
participate in colony. I learn that are journalist care each other, it was team effort regardless media
company, they work for journalist colony.
Sixth Week
1st day:
I learn how to make Rundown for headline news, I also learn how to proof read news before submit.
and there was a event in bahauddin zakariya university multan main campus, there was distribution of
laptop in the university, student of graduate get laptop on the basis of merit.
2nd day:
No special event just spends time in Production room and learns news art. I also met with some column
writers, and learn about column writing, from childhood I am interested in column writing so it was
interesting for me.
3rd day:
It was mehfil milad from express news team, many guest was coming, it was also launch program here, I
meet with many other news reporter and learn many thing. We make many photos together, other team
such as Geo news, samaa news, dunya news, waseb TV and ARY team also join us on the occasion.
4th day:
We go to Hyderabad just to live event ofvasif ali zardar, because D S N G of Karachi city was dead due to
some reason, so we move.
5th day:
Assignment editor receive a message that Pakistan ulma council k Mummamad tahir mehmood asharfi
want talk with media, me with camera man go for the event, he give long address about Kashmir people
and India, First time I write every word of his talk own paper, and make news script, I write and collect all
name who were guest in this event. On that day I cover event without any reporter.
6th day:
It was 25 December, it was a day when quid-e-azam born we visit many school who arrange the event of
Quid-e-Azam. We also make complete package on the life of Quid-e-Azam. It was also Christmas day.
Seventh Week
1st day:
I spend my all day with express tribune team, express tribune is online newspaper in English, I learn how
they gather news and they have professional writers who write English articles, it was nice day for me, I
learn many thing about English department.
2nd day:
I go again in express tribune this time I work with technical department, who post news and maintain
website, I learn many thing about website and online editing, how they add video and photos in website
with stories. It was 28 December as we know that on this day it was sell start and this event is called
black Friday, on every big store it give discount on everything, we go in 3 market of Multan and take
Sound on tape of people who was excited about black Friday, as we know that Friday is very important
status in Islam so we should say it White black.
3rd day:
it was a day when a lady died on the floor of Jinah hospital Lahore, express news channel take notice and
anchor person imran Khan ask question from government official about hospital situation, we also visit
Nishtar hospital Multan and make report on current situation, there is only 1100 bed, there is 2200+
patient who come daily in hospital, there is shortage of bed, we make package and send news story to
head office Lahore.
4th day:
The day I spend with newspaper department, I learn how they add news on newspaper and how they
sort news on the basis of important and people interest.
5th day:
Again I go in newspaper department that day I go with circulation manager, I learn how to effectively do
circulation of newspaper, he met with many newspaper seller. He also gives award to newspaper seller
on the basis of their performance.
6th day:
No event that day just spend day with sub-editor, send many tickers to news channel.
Eighth Week
1st day:
It was special event on Aziz mian qawal, he died on December 6, 2000 in Tehran a city of iran, but his
graveyard is in Multan, so in every 6 december his son come on graveyard and pray prayers, many people
gathers on graveyard. We make a complete story type package on the life of aziz mian.
2nd day:
There was protest on Chowk kumharanwale, against javaid hashmi because he was spoke against new
separate province name saraikstan. Protester was very angry and they say “ Ye bas apni siasat chamkane
k liye ye kam kar rhen hain”
3rd day:
I spend that day with assignment editor, he assign duty to the reporter according to schedule, he work
with coordinator to collect all video tapes which recently use, after package making these video tapes
were given number with the help of pencil and they store it for future need. On that day I learn why they
do not use digital camera, the main disadvantage of digital camera is we have to delete old event before
recording new event, and when we store these video to computer due to some fault in hard disk, all data
can be erased, so they use cassette recorder, cassette recorder is costly as compared to digital system
because cassette recorder needed a new video tape after every news event, so they prefer video
cassette over digital recording. On that day I learn how a news company stores their references for
future.
4th day:
I spend all day with script editor, he did not write any fresh script he just check the script of news story
and correct mistakes, for example if reporter want make a package, they will collect information and
write the news, script editor check the news script and make correctness. On that day I learn script
writing.
5th day:
I learn how to give live beeper and video beeper, video Beeper need digital satellite news gathering van
to communicate video. Video beeper, in which reporter goes live with the help of satellite, TV channel
viewers can watch reporter live and also can see that place where incident or event is happening.
6th day:
The district government announce 10,000,00,00 for Multan city with project name “Rang de Multan” in
this project all building well be repair and give new color to old building, on that day me with express
news reporter visit building ask people opinion about that project. We make a 2 minute story on rang de
Multan.
I tried to write many script, write a package script also, here is just sample
In left I write the script, and in right sub-editor make some improvement.
In left I write the script, and in right sub-editor make some improvement.
In left I write the script, and in right sub-editor make some improvement.
And below is news event of Liaqat baloch which I written quicky, when he was speaking
Critical Analysis
When I started my internship program, I was so excited because i read journalism 4 year, I was thinking
that I am professional in journalism, when first day I go it was introduction day, and on 2nd day I was
interested in work, and this day was tough for me and I will say that in entire process I feel very difficult
because theoretical concepts is much different when we talk about practical experience.
Here is a famous quote “a picture is worth a thousand words”
Because words cannot tell too much about something. Real practical is much different. I started my
internship with much confidence but I feel a lot of difficulties, the first difficulty of my internship was my
Urdu, all our mass communication course is in English and approximately all our newspaper and news
channel are in Urdu, so in news writing we need much power on Urdu, we should expert in Urdu to write
column in newspaper.
And another major difference in terms, some time in our course terms is different as compared to local
people which are working in office For example the word t20 I never read in our course, I just listen this
word on 20 over matches, but in our news office making t20 is same as package making, but difference is
t20 is smaller inn duration, so if my boss say me make a t20 on this event I will confused because I will
not learn this word from my books.
4 year reading journalism helps a lot when we make package or take interviews we learn a lot of from it,
theoretical concepts give me a lot of help while I cover events, write news and I take Sound on tap.
One day I was sitting with Assignment editor and he receive a message that Pakistan ulma council k
Mummamad tahir mehmood asharfi want talk with media, me with cameraman go for the event, he give
long address about Kashmir people, america and India, First time I write every word of his talk own
paper, and make news script, I write and collect all name who were guest in this event. On that day I
cover event without any reporter, on that day I also ask many question and Mummamad tahir mehmood
ashari give me answer, I did not feel lack of confidence, because I learn from my books, how to ask
question? Question type and is your question will harm people or not, and most important is that
Mummamad tahir mehmood asharfi also feel comfortable while talking to me.
And there was another incident when a lady died on the floor of Jinah hospital Lahore, express news
channel take notice on this sad incident and anchor person imran Khan ask question from government
official about hospital situation on his program takrar, we also visit Nishtar hospital Multan and make
report on current situation, there is only 1100 bed, there is 2200+ patient who come daily in hospital,
there is shortage of bed, we make package and send news story to head office Lahore, I collect how
much bed is available in hospital and how many patient is coming per day in Nishtar hospital Multan
with the help of my course, I learn in course that how we can get record from any public document from
official I got this statics from Nishtar hospital Multan office.
On day on anti-corruption day, I spend 2 to 3 hour extra on event, because it was a big event, National
accountability bureau held a event on International Anti-Corruption Day, the event was held in Arts of
council Multan, many big NAB officer participate in this event as well as other officer and guest from
other organization also particpate, the event also contain the competition of drama. Many universities
and colleges team participate in this event, many colleges team also comes from out of city like DG khan,
Ahmad pur east, Muzaffar garh, vehari, Khanewal and others areas. More than 12 teams and more than
125 role model participate in Drama compaction, they show their confidence of modeling in the front of
large audience, the event was long it take 10 hour to complete, their performance was outstanding, all
drama was based on lesson, they show the current situation of Pakistan that how bribe in every office
effecting people. They show real face which is happening in police offices, Nadra and accounts office, on
this event I make report with the help of Non linear editing department, while making report i was
already familiar with how to edit video and which part of video should be keep and which part of video
should remove, which scène can capture audience interest.
Journalism need interest because journalism is art, while covering a event in arts council Multan on the
day of International Day of Persons with Disabilities, people from all cities participate in this event as well
as all media team was converging this event , more than 25 buses was come and more than 3000 special
were come, This was a event of special children, we should show humanity for them, when we talk
about journalism this event was very critical, Many big personalities come and participate in this event
included Regional police officer and other people, many special children perform on songs, national
anthem is also played. The special children show that we are powerful, we make news story and collect
sound on tape from guest as well as from children. When reporter ask question from special children, he
have to be care about ethics because he should not ask any question which hurt student. These all
techniques and ethical matter a reporter learn from journalism course.
When I voice over on many packages I gone in newsroom, News Room is different room from ordinary
room, because it is sound proof so no other sound can interact while reading news, every news channel
office contain News room separately, I visited the news room, it was very comfortable, the lighting in this
room was just awesome, there was a big screen in front of anchor where anchor get instruction and read
news, 2 to 3 camera adjusted on different angel. No one is allowed to enter the news room when
recording program or when it is live. I recorded may voice over sample here, the news room was not new
for me but I read all about news room in my book, so when I listen the term news room, all definition
was come in my mind.
Practical work is important so I did my internship, there was only one problem while doing internship
program, one was local terms and other was Urdu, otherwise I feel my course very useful, I never
hesitate with work.
On the day I start my internship and on the end of the day, I feel very comfortable with express news
media group, I never feel any difficulty, the people and worker which was working in express news
channel was very co-operative. Express news channel have clear aim to tell people truth, this group does
not hide news due to personal interest, Express news channel give internship to some student, when I
worked in express news channel only me and two other students were doing internship which was
studying in B Z University. They offer internship to some student because they do not want rush in office,
in rush student cannot learn anything and their work also can be disturb.
The departments are quick and news structure of express news media group is very nice. The big thing is
news reporter in this news channel can work without much restriction from their boss, on the other
hand many other news channel have reporter who do not feel free, and they have to ask everything
from boss before posting news. I wish I can find opportunity to work in such a great media group.
Express Media Group has many Policies about news gathering, one is that they double check the news
before posting any news stories even when express official reporter report incident after that bureau
chief or news editor have to be check the news before publishing it. Express news has policy for
advertising that they never show advertisement which is based on scam. Express news never hire
reporter which are undergraduate, they have professional reporters, Reporter have to complete his
degree of communication before apply for job. Express Media Group pay salary to their employers on
time, they never delay salary, they provide 15-30 days holidays for married and also pay some loan if
some employee need it.
There is a lot of employee working express news channel which comes from other media channel, and
there are only few who left, because express media group is big channel and they have very friendly
relation with their employees. I work also in Human resource office, I see there is a lot of reporter from
other news channel want join express news channel it is big thing for express news channel.
SWOT Analysis
Strengths: If we talk about strength of express media group in which I did my internship, it has many
strength as compared to other media channel, it cover all types of people from internet to ordinary
reader and from English to Urdu. Express News media group has express news tribune which is based on
internet also known as E-newspaper, it cover many international audience as well. There is thousand of
English news article available on express news tribune.
And when we talk about people who cannot understand English and not even live in Pakistan, than they
can read express news paper in Urdu on their website.
And people who do not want read they can watch express news TV channel. There is no media which can
cover such a huge audience. Express Media Group also have their Entertainment channel, it name is
“Hero TV” on 5 June 2012. Hero TV is a Informative channel slogan as “Dikha de sab kuch”. Although it is
not news channel but they belongs to same group, that’s why express media group have strength when
we talk about financial status, Many newspaper In past was shut down due to their financial problem but
when we talk about such a power media group it can increase their circulation as well as channels.
Express Media group is subsidiary of Lakson group which cover many other industrial area also. And
when we Talk about express newspaper which has third largest circulation, It claims that it is covering
24% circulation share. This is big circulation because in Pakistan there is more than 50 Newspaper is
available, some newspaper based on city only but express news cover big market share.
Weaknesses: There is many strength of express news channel but there is much weakness also, Express
News channel has many reporters in different city, express news reporter in main offices work for
Newspaper or news channel only but in different city many reporter have to cover event for newspaper
as well as for TV channel, if need they have to send news to express news tribune too, this put pressure
on reporter, this type of burden should be avoided, express media group should hire people more
people for TV channel or newspaper.
2nd thing is express media channel have similar news broadcasting style as Geo news, Dunya news and
other news channel holding, for capturing market people want something new.
For example BOL TV come with completely new style, they different style ticker and different layout also.
Then maintenance staff of express news group is very week, first they have old type of equipment and
maintainer quality is not good, We record a event on camera in the end when we want see recorded
video there was distortion in sound due to old Video camera and due to dust in camera, so we have to
delete all recorded event. Some time Digitel satellite news gathering vehicle make a problem, a week ago
we go to Hyderabad to cover live event, because there was no D S N G in Hyderabad, Karachi has 2
Digital satellite news gathering vehicle but both was not working.
Express news channel has old equipment, all other news channel is upgrading their vehicles,
Microphone, cameras and D S N G , but express media group still have wire Microphone, they have to
upgrade these accessories, They should provide wireless Microphone.
Opportunities: Express news media group belongs to Lakson group, this group contains much product
from soap to toothpaste which is so popular in Pakistan, and express news channel has opportunities
because if they choose advertisement, they will choose express news for advertising. Advertisement
increases the profit margin of news channel.
2nd opportunities which express news channel contain is New York times magazine share many content
with express news tribune, and express news tribune can re-write new York times content.
3rd opportunity is that Express news Group is a big media group; they subscribe many news agencies to
get international news, when news comes they use this news for newspaper, express news tribune as
well as for express TV channel also.
Threats: Express news media group is large media group, when we talk about News. Express newspaper
is much popular news paper covering 24 percent of total circulation share, but now newspaper is losing
its popularity, and people watch TV channel for news source, when we talk about news channel, express
news channel is not such powerful as Geo news, They have to launch popular news programs to capture
audience as they launch before a program “Koi dekhe na dekhe shabir tu dekhe ga” But other News
channel also launch similar kind of news programs and this program loss its popularity.
Express news group belongs to Lakson group, which are manufacturing company of product such as
Soap, creams and toothpaste etc, when other such companies want to give advertisement, there is a
threat that they choose other medium for advertising because they never want make profit for their
competitor Lakson group.
Now a day BOL TV is launched, it will be threat for all other channel, because they invest too much for
channel, they hire qualified staff from other news channel, It is hard for express news to maintain its
rating, there is also more and more news channel is coming like 7 news, 24 news, 92 news, they can
effect rating of Express news channel, Newspaper time is now going, as express make a name in
newspaper industry they should try to build name in TV channel market. Express media group is also a
channel like Hero TV and Express entertainment, many people even does not know these channels
name, they only watch dramas of Ham TV, ARY digital and Geo. This media have to work hard to make
dramas and make channel name big.
Express news group belongs to Lakson group, which are manufacturing company of product such as
Soap, creams and toothpaste etc, when other such companies want to give advertisement, there is a
threat that they choose other medium for advertising because they never want make profit for
competitor Lakson group.
Conclusion
There is no special conclusion on the basis of strength, weakness, threat and opportunity, if company is
making profit from on channel, they should not collect all profit in pocket, they have to share profit with
organization to make bigger organization. There is a lot of employees working express news channel
which came’s from other media channel, like abbtakk news, waseeb tv channel, Samaa News and Dunya
news channel, and there are only few who left, because express media group is big channel and they
have very friendly relation with their employees.
There is problem because who come in express news from other media group cannot adjust him with
old equipment. I work also in Human resource office, I see there is a lot of reporter from other news
channel want join express news channel it is big thing for express news channel. But a lot of
improvement is needed which I all add in recommendation section. They have to upgrade equipment
and other staff to maintain the quality of news channel that if other people from other media group
come did not feel uncomfortable.
Express news should also share some benefits to their staff, salary is not enough, if company did a good
business he has to motivate staff to work more.
“One of the proven ways of getting workers more involved with their jobs is by dovetailing employee
profit-sharing and stock ownership plans with greater responsibility sharing… Trade unions in this
country should… consider these arrangements much more carefully than they have up to now…
Expanded employee profit participation and stock ownership would provide workers with a greater
measure of economic and social independence, thus stimulating increased productivity”
In the end my conclusion on express media group is as express media group is large group covering all
types of audience, Due to more and more competition is becoming express media have to change their
policies, many big organization look up their policies if more competitor is coming. In the end I will just
say that a policy can make organization big and wrong policies can destroy even old organization.
Recommendation
Every group have some strength and weak news, but overall express news channel is powerful source of
news, but Express media group have to think that only profit making is not important if one group is
earning profit from TV channel, Newspaper, Express tribune, they have to be invest, they to upgrade
their accessories.
Now a times when other news channel is coming 7 news is hiring people and 7 news is providing selfie
phones for reporting, 24 Channel is also is on their way and contain digital accessories as compared to
express news channel. If express news media group not take action, it will off course loss its popularity.
Even 92 News HD Channel have good equipment as compare to express news. This is a time because BOL
TV also launched and BOL TV not even providing advertisement, they are providing advertisement free
news to gain name and position in market, if express news not take any action and if express news not
remove weakness in that way other new channel will get good rating as compared to express news. In
the end I will say that Express Media Group should hire new reporter for their TV channel and
newspaper, they should provide new equipment,
They have to re-make their maintenance policy, they have to provide more D S N G Vain in big cities,
because on same time if big event happen they cannot cover both event, D S N G need time to travel.
They should hire new staff for express news tribune which are good in English. They have to change their
news headline, breaking news and ticker style. They should make new quality dramas for express
entertainment and should make documentary for their informative channel “Hero”. TV channel is much
different as compare to newspaper so they should hire people on the basis for newspaper and TV
channel, they should not merge them.