INTERNSHIP REPORT O

INTERNSHIP REPORT ON DIN NEWS

2010

Internship Report
DIN news

Prepared by

Marriam Ahmad
Roll no: 654
BS (hons) Session 2007- 2011
Department of Social Sciences
 Internship report on Din News

Lahore College for Women

University

Acknowledgement

All the praise is for Allah almighty, the most merciful and beneficent. Who
blessed me with the knowledge, gave me the courage and allowed me to
accomplish this task. I am specially indebted to my teachers for giving me
this great opportunity and allowed me to carry myself efficiently during the
internship.

Secondly, I am grateful to the staff of DIN news, which helped me a lot to

learn all the functions of the organization and supported me on every step
during the six week internship.

I am particularly grateful to Mr. Kazmi, Mr. Shakir, Mr. Naveed, Mr. Tariq, Mr.
Fayyaz, Miss Rabbiya and Mr. Shahid for their inspiring guidance, remarkable
suggestions, constant encouragement, keen interest, constructive criticism
and friendly discussion which helped me to learn and enabled to complete his
report efficiently

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Dedication

I dedicate this report to my honorable parents in recognition of their worth

and to my respectable teachers who are the guiding force for me and it is
their effort and hard work that showed me the path of success and prosperity
which would be there for me for the rest of my life..

“Keep your dreams alive. Understand to achieve anything requires faith and
belief in yourself, vision, hard work, determination, and dedication.
Remember all things are possible for those who believe.”

Merlin Olsen

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Table of contents

Acknowledgment ……………………………………………………. 2

Dedication ……………………………………………………………. 3

Executive summary ………………………………………………… 5

Introduction ………………………………………………………….. 6

Objective of Internship …………………………………………….. 6

Organization’s description and Environment …………………. 7

Departments …………………………………………………………………………. 7

Functions of Organization ………………………………………….. 8

Description of internship …………………………………………….8

Duties performed ……………………………………………………………….…... 9

Challenges ……………………………………………………………………….……10

Conclusions ……………………………………………………………………........ 10

Recommendations …………………………………………………………………. 11

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Executive summary

I recently have done my internship in Din Media Group Limited, in which I got
training from each of its department. The internship basically revolved
around the information knowledge training. The system, the style of working
& the commitment of the employees in newsroom is really exemplary.

In this report I have given a very brief review of what I have seen during our
internship I have mentioned all these as I have made an internship as
according to the schedule. I mentioned about the Din News channel in
Pakistan. Then I have done a detailed internship description and duties
performed by me.

Then I have discussed about my learning in the whole internship that is all
about the different departments of din news channel. I have made it possible
to write each and every thing that I have learnt there. I have all my practical
efforts in the form of this manuscript that’s the asset for my future career.

Main purpose the internship was to extract the practical knowledge by

working in a dynamic organization in order to apply the knowledge acquired
during BS (Hons) programme. Report includes the depth of organization
which I have been worked.

My report will be the outcome of the internship work and experience

gathered during the time of my working at Din News. The study will be
focused on news arrangement, news reporting for audio-visual media with an
experience of newsroom learner in din media group and also news coverage
of National, International, Current Affairs, sports, business and showbiz issues
in Din News as an intern of the department of Media.

Through this internship, I was able to meet and interact with different people
from media field including reporters, doctors, journals and analysts.

I am sure that this report will provide you a complete and clear image of
organization.

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Introduction

Objective of Internship:
1. To enhance communication, Technical and analytical skills.

2. To acquire the corporate exposure,

3. To implement the learning’s in practical life,

4. To compete in the market in my specific field.

5. grabbing an opportunity to test the interests in particular career

6. To develop particular skills in the application of theory to practical work

situations.

7. To increase the sense of responsibility

8. To pursue and practice effective interpersonal relationship

9. To gain in-depth knowledge of the formal functional activities of a

participating organization.

10. To motivate the students to acquire further knowledge and education

Organization’s description and Environment:

Din news is a media organization working in Pakistan. It is one of the famous
media channels operating in the country. This organization offers a favorable
environment. It encourages people to learn and implement their innovative
ideas. The management was cooperative and helpful, promoting, facilitating

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and accommodating. There were departments defined in the organization in

order to fulfill the desired tasks.

The Departments which were there in the channel sequence wise were:

• Administrative department

• IT department

• Research department

• Graphic department

• Monitoring and capturing

• News linear Editing

• Program control Room

• Master Control Room

• Segmenting department

• Telecasting department

Any kind of news are monitored and captured in the monitoring and
capturing department, then that news is processed in the News Linear Editing
department where the news are edited after monitoring or capturing. Then
the edited news is transferred to Program control room where the footages
and news are on aired. The instructions are given to newscaster from the
program control room and processed in Master control room. Different types
of news are segmented in segmented department.

Functions of Organization
The main functions of the organization are:

• News telecasting

• Awareness programs

• Information processing

Planning is being done in the News linear Editing department that which
news is to be published on Air and which is not. What kind of modified news

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would be on Aired, in what form and style by which the viewers will get
attracted.

Organizing is being done in the Monitoring and Capturing department

because in organizing the resources are being allocated. As in the monitoring
and capturing department all the news are being gathered due to different
resources i.e. other news channels, Outside broadcasting Vans,
representators, Websites of other news channels and through routers.

The function of controlling is done by two departments in the channel that

are “Program control Room” and “Master control Room”

In program control room the controller controls all the news which is on Aired.
In Master Control Room all the news which are finalized in the News linear
Editing room are being On Aired. There are three cameras operating
simultaneously. One camera is focused towards one news caster; another
camera focuses the second news caster while the third camera focuses on
both the news caster. Three of these cameras are controlled by specific keys
called “chroma keys”. The keys used to operate the cameras were set on the
keyboard. These keys were of two types; one is main key and other is
preview keys. Main keys were f2 i.e. for two shot, f3 and f4 for solo shot. The
preview keys were 2, 3, 4, which were used for previewing. Furthermore, the
backgrounds of the news room also called virtual set are also controlled in
the program control room.

Description of internship
During my six week of internship I performed many duties which added a lot
to my learning and experience. All the tasks that I executed gave me a sense
of responsibility. Sometimes there was too much responsibility on me, there
was excess of work and work load was divided by assigning tasks to several
people. Yet I learned each and every function and made an active
participation in every function of the organization. At times, things were slow,
yet I wanted to work more because I had blurred the lines between work and
fun.

Duties performed:

Following tasks and duties were performed by me during my internship.

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 The first department I worked in was Monitoring and capturing. Here, we

were assigned to capture the important news or footages telecasted on
any channel through a board consisting of fifteen to twenty televisions and
digital video switcher. A device called “switch over” was used which were
connected by audio and video leads to different Channels, live feeds and
OB vans. All the information, video and audio, captured were to be placed
in different folders. The news was to be shared by networking into
different computers. Another job in this department was to tikker; any
breaking, important news on the slides was to be written within seconds
and passed on to the tikker writer who meant to on air the breaking news.

 The Second Department in which I worked was segmenting department. In

the segmenting department we divide news into segments. Three
segments were made in this department:

o Showbiz Segment

o Sports Segment

o Business Segment

Further in this department we made news. Inpage was used to make the
news. Firstly EPS (Encapsulated post script file) was made of any kind of
news. EPS is basically another tikker which is posted along the footage.
After EPS, OC (On Camera) and VO (Voice Over) is made. OC is of
maximum two to three lines while VO is the detailed news having no
specific limit. OC is basically that part of news which the News Caster is
delivering and image of News caster is being displayed on the TV.

VO is that part of news on which the footage is displayed and the News
Caster is reading the news behind the footage. EPS is saved by a specific
process in Inpage through exporting, before exporting it, we save the
news in the Inpage simply and after exporting the news, EPS is made and
all other news are saved in the rich text form.

When the whole process of making news is complete, in order to circulate

the news in the whole channel, that news is shared through networking in
a folder. The files which are required in the folder to access the news are:
Inpage, Footages, Rich Text Form and EPS. All the news which were made

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in the Bulletin were made in coding such as; BS1 for business news, SP2
for sports SB3 for Showbiz etc.

 The third Department in which I worked is NLE (News Linear Editing

Department) In the news linear editing department all the news and
footages which were captured were being edited and all the news were
sorted out that which news is important or not and which news should be
on Aired and which should not be on aired. All the footages were edited
there in the NLE department.

 In Program control room and master control room basically the news
which were sent from NLE were on Aired with the help of Chroma Keys and
the function of this department is also to make a connection with the news
Caster, the device which was used to make a contact with the news caster
was named as Talkback. The Virtual Set/Background was also changed
through this department as per news timings i.e. new set for morning
news and another set for evening news/show. All the news was arranged
in the sequence on daily basis in this department and if any breaking
news arrives then it was adjusted in the queue of the news. The voice
control and colour toning of background was also done in this department.

Transition speed was also controlled in this department with the help of
chroma keys, the options which were there to control and dissolve the
transition were (Small, Medium and Fast). We used to control the
transition and camera by using the transition keys as it was our duty in
that department. When there was any live call (beeper) then we were
supposed to tell the news caster through talkback that a call has been on
hold and you have to talk to that specific person on Air.

 In Research Department all the research was conducted regarding any

topic, On the daily basis research was conducted on the topic of morning
health show, the name of the program was “Health watch with
Mehreen”, we use to make slides, home remedies, diet plan for different
diseases, pictures related to the topic. We use to make important strips
for health watch. The important strips we used to make were of Guests
name with his specialization, Today’s topic, Documentary, Live call

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number along with the caller name, Signs and symptoms related to the
topic, Remedies related to topic and finally end credits. Apart from all that,
our seniors assign us some topic on daily basis and we use to search on
the assigned topic as per their requirements.

Challenges:

For Din news channel there are some challenges which mainly are:

 New advance technology in the globalized world is a challenge for news

channels in order to compete and to remain in the competition.

 In Pakistan, more than two dozen media channels are operating.

Competition is getting even tougher day by day. In such a competitive
environment survival of the fittest is possible only.

 Quick reporting, efficiently and effectively is needed.

 Programs and their genre are increasing on every channel. To keep the
transmissions engaged to attract our viewers is inevitable and one of the
greatest challenge.

Conclusions:

Internship in DIN news was a learning experience where I managed to put in

my competencies and enhanced my abilities in order to get a close view of
practical work and corporate sector. I learnt how media channels work and
how hectic the job is to get the news delivered. Hence working in a team is
inevitable. The entire functions of the organization are well learned and
practiced and add a lot to my experience.

Recommendations:

Din news is still striving to make its place in the market. Competition is tough
and in order to sustain its survival DIN news should be going through
evaluation. Following recommendations should be considered.

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 The channel must provide itself with up to date technology.

 It should have proper OB vans and enough correspondents for the

reporting purpose.

 Different training courses should be arranged for the up lifting and

improving the quantity of work for employees.

 News delivery should be done effectively.

 Employees should get appraisals in the form of bonus for over time work

 There is also a problem of work overload for the employees and it should
be control properly so that the employees are motivated.

 Friendly environment must be practiced.

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