Vega Comms’ Post

When was the last time you said #yes to something new? ⛰️Crossing the Alps and scaling over 110,000 metres, over 8 countries - that’s what Jake Catterall said “yes” to. Our latest pro-bono project has inspired us in more than one way - in aspiration and in awe. Jake is taking off from Italy on Monday (8th July) for an incredible journey across over 2,000km. He’s on a mission to show people what is possible when you take the chance to say yes to life’s opportunities 🙏 We have spread the word of Jake’s story throughout the press to ensure his adventure can inspire people to put the pedal to the metal and say #yestomore Here’s what we can all learn from Jake: 🏃 Take the extra step, literally - getting up and pushing yourself to take the healthier, more active path can be hard. But it works toward a goal that has immense meaning, in the long run (pun not intended)  📣 Make some noise! - people want to know about your accomplishments - our work with Jake proves it! So far, Jake has been featured in over 290 pieces of earned media coverage, and garnered interest from prominent regional broadcasters, like BBC Leicester. 🤝 Reach out and connect - working with Jake to connect him with audiences has been inspiring for us at Digital Trails. Whether you want to let the world know (we can help there 👀) or whether you tell your closest friends and family - share your experiences. They can impact others in immeasurable ways. It’s been great working with Jake as he geared up with Odlo, HOKA, and Garmin and prepped to surmount such a challenge. Stay tuned, when he finishes his trek, we have interviews at the finish line to learn more! 🎤 #runningthealps #pr #media

You would be surprised by how many industry professionals/entrepreneurs with service-based business have not sat down and just looked at a camera to simply say who they are or what they do. Combining videography with social media has been a bigger jump for human communication than when humans went from carrier pigeon to hard-wired phone lines. Leveraging this opportunity we at OTM Media & Events start every one of our client engagements, venue retainers and event campaigns getting the key collaborators to explain who they are and what their goals are. We approach each of these campaigns like we’re showcasing a TV series like story. Our team has literally done this thousands of times and understand that most are new to this. But anyone who has participated in the process can say without a doubt that they come out pleasantly surprised by the outcome. The content we create is typically the best performing content they’ve ever experienced.

This is so nicely done.

It's You Vs. You. On race day, I always have one goal in mind: to beat my own personal record. The results are out, and while my main focus was simply to PR (something that doesn't always happen), I was thrilled to see that on top of a new PR, I ended up placing 2nd in my division and 20th overall! It's amazing what can happen when you concentrate on personal growth and improvement. The real race should always be about you vs. you. Keep showing up, be intentional, and watch as the threshold of your personal limits continues to expand. Time to level up! 💪 #Intentonal #Sacrificial #Repetitious #RunningJourney #YouVsYou #PersonalBest #GrowthMindset #MarathonRunner #KeepPushing #PR

SURVIVING SUMMER HOLS PITCHING 🏖️ It’s August, and we all know what that means. Out of offices. You can have the most carefully crafted and compelling story but with less media around to see it, how to ensure you get that cut through? Here are my tips: 🎣WIDEN THE NET: the media landscape means that lifestyle journos end up covering the automotive beat and vice versa – your media list can’t just be taken at face value – we’ve had success with everyone from the homepage editor to the social media team in recent weeks. 🪭HIT REFRESH: it’s easy if you believe in your story to keep pushing for a week or more, hoping for that bite. But the tipping point to refresh the angle or jump on a fresh news hook / trend is a fine one. Platforms such as AnswerThePublic are great to move things along – particularly for #digitalpr stories where backlinks are key. 🤞🏼KEEP THE FAITH: on the 70th OOO email it’s easy to feel defeated, but perseverance ALWAYS pays off. Keep comms with the client flowing and on the front foot, keep the coffee topped up and the team morale high – and keep the faith that coverage is all the sweeter when it finally comes off. #pitchingtips #prsuccess #digitalpr #prstrategy #mediaoutreach #mediarelations Launch

If you're going to fight, fight early. Too many times we've seen prospects, clients and colleagues gloss over trouble spots and skirt reality in order to win business, keep the meeting going or avoid confrontation. Then later everyone wants to poke their eyes out when all of those issues surface mid-project. Deal with the difficult stuff at the start, even if it means you don't win the work or it slows a project down. And continue to deal with it as issues emerge. Clients and staff appreciate honest conversation. And this is most important internally. PS: Fight = Adult to Adult #Fight #Creative #Gratitude #ALS #FuckALS #agency #PR #Creativity #PublicRelations #Advertising #GraphicDesign #Events

Last week, I had the incredible opportunity to attend the London office opening of VaynerMedia and meet the legendary Gary Vaynerchuk in person. What struck me most was his contagious energy and genuine passion for helping others succeed. Despite his immense fame and packed schedule, he also took the time to connect with people, listen to pitches, answer questions, and share invaluable advice. His dedication to providing value both on and off-screen is truly quite remarkable. From following his content over the years, there are a few lessons I’ve learnt and it was great to hear them re-iterated last week. 1) Obsess over providing ridiculous value, not gathering vanity metrics. ✨ 2) Don't rely on luck – put in the work and grind until you've made your own luck. 💪 3) Build a personal brand around your authentic self and what you care about. 🎤 Success demands an unstoppable drive, a relentless commitment to creating value, and the conviction to stay true to yourself. Put in the hard work, persevere, and seize every opportunity. That's how aspirations become achievements. 🚀

Morning! What can music teach us about brand communications? If you do one thing today it’s this, just grab a cup of your favourite drink, find a comfortable place to curl up where you can be undisturbed for a few moments and treat yourself to this wonderful musical performance. I dare you to watch without welling up. As someone who lives and breathes music alongside my professional career I wouldn’t be me if I wasn’t thinking about how music relates to everything in life. As I watch this and am moved to tears by the the reactions of the audience (make sure you watch, it is truly uplifting watching their faces) I think … Imagine if your brand could connect with your audiences in the same way ❤️ Imagine if you could really harness the all encompassing power of real and authentic emotion into your brand communications. Imagine if you could capture your passion, pride and excitement for your product and use that the infuse every part of your brand communications, as performers do. Imagine a strategy as a song, it starts with intrigue, and begins to build excitement, before a powerful middle section takes over and leads to the crescendo, finally delivering the emotional punch that leaves the listener completely hooked and wanting to hear it again and again (product life cycle anyone? ☺️) We also make our films like a song 🥰 Wrapping up your brand strategy with a great big dollop of true and authentic emotion and thinking about what music can teach us about engagement and stirring the emotions could possibly, just possibly, move your audience in the same way as the then brave 15 year old Emma Kok. Watch how the audience are completely hooked from the very first note and how the whole audience are in tears, including grown ups, grandparents, parents and children. Wow 😮 imagine if we could do this with our first brand note in the brand song. So curl up and enjoy. Please do share this performance - Emma Kok is an inspiration ❤️ Would to know what you think ❤️