When was the last time you said #yes to something new? ⛰️Crossing the Alps and scaling over 110,000 metres, over 8 countries - that’s what Jake Catterall said “yes” to. Our latest pro-bono project has inspired us in more than one way - in aspiration and in awe. Jake is taking off from Italy on Monday (8th July) for an incredible journey across over 2,000km. He’s on a mission to show people what is possible when you take the chance to say yes to life’s opportunities 🙏 We have spread the word of Jake’s story throughout the press to ensure his adventure can inspire people to put the pedal to the metal and say #yestomore Here’s what we can all learn from Jake: 🏃 Take the extra step, literally - getting up and pushing yourself to take the healthier, more active path can be hard. But it works toward a goal that has immense meaning, in the long run (pun not intended) 📣 Make some noise! - people want to know about your accomplishments - our work with Jake proves it! So far, Jake has been featured in over 290 pieces of earned media coverage, and garnered interest from prominent regional broadcasters, like BBC Leicester. 🤝 Reach out and connect - working with Jake to connect him with audiences has been inspiring for us at Digital Trails. Whether you want to let the world know (we can help there 👀) or whether you tell your closest friends and family - share your experiences. They can impact others in immeasurable ways. It’s been great working with Jake as he geared up with Odlo, HOKA, and Garmin and prepped to surmount such a challenge. Stay tuned, when he finishes his trek, we have interviews at the finish line to learn more! 🎤 #runningthealps #pr #media
Inspiring story! 😎
Open to Work - Public Relations
5mo👏🏼excellent coverage results guys for a really inspiring message!