SURVIVING SUMMER HOLS PITCHING 🏖️ It’s August, and we all know what that means. Out of offices. You can have the most carefully crafted and compelling story but with less media around to see it, how to ensure you get that cut through? Here are my tips: 🎣WIDEN THE NET: the media landscape means that lifestyle journos end up covering the automotive beat and vice versa – your media list can’t just be taken at face value – we’ve had success with everyone from the homepage editor to the social media team in recent weeks. 🪭HIT REFRESH: it’s easy if you believe in your story to keep pushing for a week or more, hoping for that bite. But the tipping point to refresh the angle or jump on a fresh news hook / trend is a fine one. Platforms such as AnswerThePublic are great to move things along – particularly for #digitalpr stories where backlinks are key. 🤞🏼KEEP THE FAITH: on the 70th OOO email it’s easy to feel defeated, but perseverance ALWAYS pays off. Keep comms with the client flowing and on the front foot, keep the coffee topped up and the team morale high – and keep the faith that coverage is all the sweeter when it finally comes off. #pitchingtips #prsuccess #digitalpr #prstrategy #mediaoutreach #mediarelations Launch
Great post and on the last point, I did my very own keep the faith post a few weeks back. It's a really important one!
Director
4moLove your perseverance point Yas - totally true