Digital Trails

Digital Trails

Advertising Services

London, NA 1,344 followers

Award-winning partner for startups and scale-ups looking to drive awareness and sales internationally with PR & Content.

About us

Digital Trails was born in 2018 in London to offer e-commerce players and service providers a solution that combines the measurability and commercial performance of search marketing with the brand building effects of PR. Our mission is to enable brands to maximise international visibility & commercial results through effective, performance-led PR and SEO – aligned with business objectives. With an international founding team – with management experience across the UK, Europe and Asia Pacific – we immediately understood the importance of offering a streamlined solution for global brands. We couldn’t do it without being a truly international team ourselves: today, Digital Trails count over 7 nationalities in our core team, spread across 5 countries in Europe and the UK and speaking north of 15 languages! We pride ourselves on understanding cultural nuances and the localisation needs of running campaigns in multiple markets. After establishing our base in our home market – the UK – in 2021 we launched a new European hub with a second base in Amsterdam, to better service our European clients and further expand our network in the old continent.

Industry
Advertising Services
Company size
11-50 employees
Headquarters
London, NA
Type
Privately Held
Founded
2018
Specialties
public relations, media relations, digital pr, seo, search marketing, performance pr, content marketing, international pr, crisis management, ecommerce, influencer marketing, internationalisation, new market entry, media validation, and ecommerce marketing strategy

Locations

Employees at Digital Trails

Updates

  • We've had the pleasure of working with our partners at Vevol Media - Shopify Partners and other e-commerce industry experts on a #BlackFriday and #CyberMonday Game Changers ebook - full of actionable takeaways from top experts and free from any rinse-and-repeat AI nonsense! To get your copy in time for this #BFCM and apply some of the tips, head to the link in the comments!

    Our BFCM Game Changers eBook is live now 🙌 Thank you so much to our amazing partners who made this possible, your tips are super valuable for brands around the globe looking to optimise their Black Friday campaigns Vlad Marincas, John Brolly, Jonathan Tousson🔋, Nick Kennedy, Bogdan Papara-Popescu, Grant Simon, Sam Wright, Clíodhna Scully, Micky Mereu, Simon Small, Bogdan Marinescu, Kate Cassidy, 🇺🇦 Andriy Boychuk, David Rares Pascu We wanted to bring these quick-win strategies before you for one reason: they're not rocket science. You can apply them with your current build and team but don't hesitate to ask the experts for some tips if you get stuck, they're all very happy to help and just a message away. Please note this is a Chat GPT Free zone: all tips have been tested and are proven to work! Download the eBook here and let us know what you think: https://lnkd.in/dEb_8n9G Curated by our amazing Alexia Chirita

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  • 🎉 Last week, our teams from Digital Trails and our sister agency EDERA Lab gathered in the beautiful city of Palermo, Sicily, for an inspiring off-site that combined strategy, collaboration, and a little bit of (foodie) adventure. Here’s what made the week unforgettable👇 🌍 Building Strategy and Synergy: At Digital Trails, this off-site was more than a change of scenery—it was a powerful opportunity to align our group strategy and dive deeper into our approach. We spent time exploring how to sustain our strong work culture while navigating new industry challenges and opportunities. The energy from these conversations has us geared up and ready to take on the next year ahead. 🎯 🍝 Exploring Palermo: It wasn’t all work! Immersing ourselves in Palermo's rich culture, stunning history, and—of course—the incredible Sicilian food (hello arancini and cannoli! 😋), gave us time to bond, brainstorm, and recharge. Whether it was over a meal or wandering the city’s streets, our team grew even closer, finding new ways to collaborate, brainstorm ideas for clients and set up the scene for our next innovation in the industry. 🤝 Reconnecting in Person: While remote work is a core element of how we operate at Digital Trails, nothing quite compares to the power of face-to-face interactions. This off-site reminded us of the unique value that in-person connections bring, as we reconnect and strengthen relationships that fuel our work. Now, we’re refreshed, refocused, and ready to take on the future together. 🌟 #TeamBuilding #Offsite #Strategy #DigitalTrails #EDERALab #Palermo Chiara Molena Sidse Fjeldsted Sorensen Esme Goldenberg Lorenzo Sergi Sam Salzman Eva Hodgi

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  • Big shout-out to our Co-Founder Chiara Molena for her successful trip to Madrid to teach the IMBA Startups Labs at the IE Business School! 👏 👏👏 If you want to meet us and our sister agency EDERA Lab , come say hello during next week's Sifted Summit in London! #tech #startups #scaleups

    View profile for Chiara Molena, graphic

    🚀Accelerating visibility for GreenTech innovators | PR & Marketing for Startups Driving Impact 🌱 📢

    This week I was back at IE Business School, consistently ranked amongst the top for #entrepreneurship worldwide, to teach the IMBA Startup Labs. 👩🏫 I shared a few hours with four amazing classes with international students from over 20 countries- USA, to Saudi Arabia, China, Japan, India and an assortment of LATAM and European countries. 🗺 Yet, choosing to add my responsibilities as an MBA Adjunct Professor to my 50-hours weeks at EDERA Lab means 5AM alarms and foregoing quite a few weekends. So why do I keep doing it? I feel privileged to have a career that I love at EDERA Lab and Digital Trails, supporting incredible innovators in the #sustainability space while building my own company with an incredible team. On top of this- sharing insights into a job I love with talented students actively pursuing entrepreneurship at IE is a great pleasure ✅ it keeps me on my toes ✅constantly exposed to new industries and markets, and ✅surrounded by outstanding colleagues and Adjunct Professors. 💡 Huge thank you to the leaders at IE for the great experience Casimiro Juanes Eduardo Fernández-Cantelli Camila G. Thank you Bogdan Marinescu Esme Goldenberg Sam Salzman Sidse Fjeldsted Sorensen Eva Hodgi Lorenzo Sergi for the daily learnings and support!

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  • When was the last time you said #yes to something new? ⛰️Crossing the Alps and scaling over 110,000 metres, over 8 countries - that’s what Jake Catterall said “yes” to. Our latest pro-bono project has inspired us in more than one way - in aspiration and in awe. Jake is taking off from Italy on Monday (8th July) for an incredible journey across over 2,000km. He’s on a mission to show people what is possible when you take the chance to say yes to life’s opportunities 🙏 We have spread the word of Jake’s story throughout the press to ensure his adventure can inspire people to put the pedal to the metal and say #yestomore Here’s what we can all learn from Jake: 🏃 Take the extra step, literally - getting up and pushing yourself to take the healthier, more active path can be hard. But it works toward a goal that has immense meaning, in the long run (pun not intended)  📣 Make some noise! - people want to know about your accomplishments - our work with Jake proves it! So far, Jake has been featured in over 290 pieces of earned media coverage, and garnered interest from prominent regional broadcasters, like BBC Leicester. 🤝 Reach out and connect - working with Jake to connect him with audiences has been inspiring for us at Digital Trails. Whether you want to let the world know (we can help there 👀) or whether you tell your closest friends and family - share your experiences. They can impact others in immeasurable ways. It’s been great working with Jake as he geared up with Odlo, HOKA, and Garmin and prepped to surmount such a challenge. Stay tuned, when he finishes his trek, we have interviews at the finish line to learn more! 🎤 #runningthealps #pr #media

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    1,344 followers

    It's time for #TheNextWeb in Amsterdam! 🕸️ We are so excited to connect with the world’s most incredible, innovative, and revolutionary technological powerhouses. So what’s on the agenda? 🫛Come and meet us at our pod  ⛳ (33s - Day 2/ Friday 21st) ⛳ We've set up a booth this year, to make it easier for people to find and connect with us at the event. It's the perfect place to chat about your business and discover how you could grow with us. But above all - it's a great chance to come and say hi! 👋 🪴Connect and grow What we love most about events like #TNW is being able to meet new people and discover interesting businesses. If we can highlight the immense potential in multi-market growth, then that’s a bonus 🎉 International growth for B2C companies is what we do best. Getting in front of leaders in this space and helping them amplify their success across Europe, UK, US, and beyond is what puts a spring in our step. ⚡That Event Energy Breaking routine for a few days of boots-on-the-ground 🥾, tech-fuelled excitement is something we love! We are looking forward to exploring the event and visiting so many booths over the totality of TNW. #Amsterdam, here we come. #techevent #startup #scaleup

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    1,344 followers

    🎉 We got the band back together for our latest quarterly offsite at The Peak District 🏔. Here's how we made the most of our time together and gained new insights for Digital Trails & sister agency EDERA Lab 👇 🌲 Sometimes it's too nice to stay indoors: working in nature, surrounded by amazing weather and people (and delicious food 🥐) really gets the creative juices flowing. Taking time to explore The Peaks and brainstorm ideas in breakout teams has us firing on all cylinders and thinking in new dimensions! 🤝 Getting together in such an exciting way is a million times better than just another day in the office… Working remotely is a lifestyle that we embrace at Digital Trails - but who said this means working in isolation? Spending our energy in outstanding meetings means never get tired of each other 😉 🥂Breaking bread and drinking wine is an incredible way to unwind - as well as knit us closer as a team. With some of us finally getting the chance to connect in person, for the first time. Working together, with amazing people - what’s better motivation than that? We’re so ready for the second half of 2024 🎯 #remoteworking #digitalagency #peakdistrict Sidse Fjeldsted Sorensen Esme Goldenberg Lorenzo Sergi Danny Patten Michael Sum Eva Hodgi Sam Salzman Chiara Molena

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    1,344 followers

    #VivaTech Paris is a wrap and we've put together a round-up of the most interesting products, apps and tech we came across at the event last week. 🌏 𝐓𝐑𝐀𝐕𝐄𝐋 🌏 🛫 WeRoad, a group travel operator with a twist - designing tours for groups of people that share the same interests and lifestyle for unforgettable experiences. 👉 weroad.com 🍲 𝐅𝐎𝐎𝐃 & 𝐍𝐔𝐓𝐑𝐈𝐓𝐈𝐎𝐍 🍲 🍫 Astreas, a food innovation company producing tasty and functional snacks for high performers, packed with nutrients. 👉 astreas.co 🛴 𝐌𝐎𝐁𝐈𝐋𝐈𝐓𝐘 🛴 🏍️ Cosmo Connected - a leading player in connected safety in urban mobility. Check out their Cosmo Fusion helmet, which features breaking and signalling lights. 👉 cosmoconnected.com 🏄🏻♂️ CURVWAY, whose electric boards allow you to experience the sensation of surfing, both in an urban environment as well as off-road. 👉 curvway.com 🎿 SKWHEEL, a company producing electric go-anywhere skis, allowing you to experience the skiing sensation on wheels! 👉 fr.skwheel.com/en 🛵 Pave Motors, a Brooklyn-based premium E-motorbike manufacturer with a distinctive design and exhilarating driving experience. 👉 pavemotors.com 💻 𝐂𝐎𝐍𝐒𝐔𝐌𝐄𝐑 𝐓𝐄𝐂𝐇 💻 🌸 ible Technology Inc., a company producing some amazing consumer tech innovations, including the Airvida, a wearable air purifier necklace or clothing clip with a 99% pollen removal rate! 👉 airvida.co 🖼️ IONNYK, the only paper-like digital frame using millions of tiny ink capsules, capable of changing artwork and fooling you into thinking you're looking at a black-and-white photograph printed on premium paper! 👉 ionnyk.com 🪻 NINU Smart Perfume, an innovative smart fragrance bottle allowing you to generate up to 100 different perfume variations based on any occasion! 👉 ninu-perfume.com ♻️ 𝐒𝐔𝐒𝐓𝐀𝐈𝐍𝐀𝐁𝐈𝐋𝐈𝐓𝐘 ♻️ 🍄 Biomyc, a company specialising in next-gen sustainable products and packaging from innovative eco materials, such as mycelium. 👉 biomyc.eu ⚽️ 𝐒𝐏𝐎𝐑𝐓𝐒 & 𝐅𝐈𝐓𝐍𝐄𝐒𝐒 ⚽️   🥅 Footsider, the LinkedIn of the football world, an app connecting players and clubs from around the world. 👉 footsider.fr/en 🏃🏻♂️ Ochy, an AI-powered running analysis tool that delivers a personalised running form analysis within 60 seconds by taking a video with your smartphone. 👉 ochy.io 🚴 GrAIg, an innovative platform integrating data from wearables and bike computers to analyse performance and provide AI-powered training recommendations to unlock those marginal gains that are paramount for high-performing athletes! 👉 graigcoach.com 🦾 Hypershell, a company who has developed a 1HP robotic exoskeleton to help you walk further and faster on your next adventure (or trade show!). 👉 hypershell.cc ⛑️ 𝐇𝐄𝐀𝐋𝐓𝐇 ⛑️ 🦟 TAMBA LABS, whose mosquito repellent Reptik was developed using 100% natural, non-toxic ingredients for longer protection against nasty bites!

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    1,344 followers

    ✨ There's nothing better than gathering with innovative clients, media, and partners for a face-to-face chat over coffee ☕ It's our favourite way to make new connections... We hope to learn more about all the amazing #tech ventures happening, over the next couple of days at Tech.eu 💡 Are you attending? Get in touch with our MD Bogdan Marinescu to chat about how Digital Trails can help build your brand! #techeu #startupmarketing #techpr

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