Reece Carter

YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

3

Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

Check out the latest Sports Geek podcast episode featuring Hannah Warren from Netball Australia In this episode, Hannah and Sean Callanan dive deep into brand strategies, the power of athlete storytelling, and how grassroots initiatives are shaping the future of the sport. Make sure to tag your colleagues and let them know about this conversation ⏩ https://lnkd.in/g5jdp_cu #sportsbiz #podcast

3

What can a 50 second video achieve? One particular episode of my Sydney arts micro-series has clocked-up more than 200,000 plays on Instagram (along with additional views on YouTube, TikTok, LinkedIn etc). Irrespective of budget, properly identifying the audience, choosing the correct platform, and meeting/exceeding the expection can mean the difference between a dud campaign and marketing gold. https://lnkd.in/gEWbxDGU #arts #shorts #socialmedia #video #marketing #viral #instagram #cityofsydney

14

5 Comments

Here’s some of the strategies sports teams and leagues from across the world are implementing to leveraging the rise of the creator economy. The creator economy is changing the landscape of Australian sports media and creating new opportunities for sports to connect with fans. More: https://lnkd.in/g-Prrkxc Recognising this rising trend, sports teams and leagues across the world have implemented strategies leverage it. Here are some of them worth noticing: • Juventus Football Club launched the “Juventus Creator Lab” in May - a multi-functional space which aims to foster a closer connection between digital creators and Juventus’ communication department (includes editing, production and press offices, plus several studios - video below) • The National Football League (NFL) opened up its 'Access Pass Program' (aka access to game footage) to a select group of content creators so they can craft original content using the NFL’s officially approved footage • In 2023 Major League Soccer and TikTok entered into a multiyear partnership and launched a ’Club Creator Network’ where TikTok creators are paired with MLS Clubs to create exciting content during the regular season and off-season • Adobe became the ‘Official Creativity Partner’ of The National Women's Soccer League (NWSL), providing players with access to brand building workshops, creative & digital marketing tools, personal brand training sessions and connecting them to marketing experts In Australia, many of Australia’s biggest sports such as the AFL, NRL, Football Australia and Tennis Australia have already partnered with platforms such as TikTok to start delivering fresh content to younger fans. Creators are increasingly becoming a core part of the plan.  To provide insight, Joel Eyles (Checkers) from 'Marmalade Aus' recently listed some recent collaborations with the AFL - Australian Football League on LinkedIn which included:  • DJing in the Carlton FC Junior Baggers Zone   • Media training with St Kilda FC players  • Crowd build & content creation for St Kilda Retro Round • Campaign with Brisbane Lions x Youi Insurance • Involvement in the media build up to Scott Pendleburys 400th game • Social media campaign for AFL Play and Kids Go Free Rounds • Ambassador role for Maccas Kick to Kick throughout the AFL season Link: https://lnkd.in/gcD8yBHc Social media platforms and the creator economy presents as a key opportunity for small and emerging sports as it provides teams and leagues with a fresh new way to showcase their skills and connect with audiences on a mass-scale. E.g. TikTok has recently given rise to emerging sports like #parkour (39b views), #skateboarding (24b views), and #freerunning (4.8b views). With the Olympics over and so many of Australia’s Olympians facing financial hardship, the creator economy presents itself as a key opportunity for athlete's to leverage their Olympic profile's to build a sustainable revenue stream. #sportsmarketing 

27

3 Comments

🚀 Preparing to launch a business? Our FREE Business Startup Checklist is here to guide you through some of the most important steps! From the essentials to branding and web design we've got you covered. Download it now and start your journey to success! 📈✨ #BusinessChecklist #StartupSuccess #Entrepreneur #SmallBusiness #BusinessTips #Branding #WebDesign #BusinessLaunch #FreeDownload

1

The enjoyable thing about running a business is that you get to figure out things on the fly and pivot as you wish. We’re pivoting our weekly Two Times Creative newsletter’s target audience to people who work in sport or other relevant industries that want to dominate their content creation. We feel it better aligns with our expertise and services we offer. We actually recently just ticked over 100 subscribers to the mailing list too so make it 100+ if you’re interested in: - Content strategies you can apply to your work/brand/business. - Things you can take away from what we’re doing with clients. - What’s working in the industry. The bigger the list, the more value we can provide! For example, this morning I talked about the shift of content when it comes to unpolished videos. We’re all a bit sick of the perfect cinematic slow motion shot. Newsletter link below: https://lnkd.in/gxuv3FW6 Let us know what you think if you are subscribed. #sport #content #newsletter

12

📊 Stay Informed with DataNest on Instagram! 🏀💹 🔗 Instagram - https://lnkd.in/gzrpNeZJ Looking to stay up to date on the latest economic, financial and sports news? 📈 ⚽ DataNest is your go-to source for insights and updates from both the world of finance and the sports arena — all in one place! 🌍 Why follow us? - 📉 In-depth analysis of economic trends & market movements - 💼 Expert insights on global finance and business - 🏆 Up-to-the-minute sports news, stats, and analysis - 📊 Visual breakdowns of complex topics made easy to understand Whether you're a finance pro or a sports fan, we bring you the best of both worlds, right to your feed. 🔔 Follow DataNest and stay ahead of the curve with the latest updates in economics, finance, and sports! #DataNest #EconomicInsights #FinancialNews #SportsUpdates #Finance #Economics #SportsNews #FollowUs

2

The video editing tool is revolutionising video editing! Artificial intelligence tech makes the process of editing a breeze. Using stock videos, images, and text to create awesome videos. Use coupon code BENDIGOAERIAL for a 20% off on any plan for life! #AIEditing #VideoEditing #Pictory

This week's episode is all about CURRENT MARKETING SCANDALS! Definitely worth a listen! #crumblsydneydrama #shrinkflation #fakemobilegames

3

⚽ Sport is an integral part of Australians’ national identity 🇦🇺. Whether they’re participating or spectating, Aussies have a deep connection to sport. But with the rise of new technologies changing how people view and experience sports, how can brands connect with these sporty Australians? 🧑‍🏫 We teamed up with Donna Furlong Stelling, board Advisor at the Women's Sports Alliance and Jessie Wilkie lecturer for the Sports Media and Journalism degree at the University of Canberra to explore how brands can break through. 🔎 In our investigation, we uncovered key strategies: boosting brand visibility in casual spaces where fans engage, delivering rich and engaging content to enhance the viewer experience, and collaborating with women athletes to tap into a growing and dynamic market. 📚 Fancy a read after your run, gym visit or on your visit to the next footy match, let me know. Report Author: Jelou Galang #SportAustralia #SportsMarketing #BrandVisibility #WomenInSport #TechInSport #SportIndustry #AustralianSports #FanEngagement #SportsBusiness

8

Who are the highest spending brands, without a sponsorship in your state? There are over 300 brands in Australia with sporting sponsorships across multiple states. Here we take a look at Australia’s biggest sponsorship spenders, without a presence in WA. While dependent on each brand’s objectives, a WA-partnership would complement their current activity – a way to efficiently grow reach and engagement amongst audiences on the West Coast. Check out the full case study and learn how Scout can help you take a more targeted approach to sponsorship sales: https://lnkd.in/gZfq2qVY Alexander MacAdie Mark Isaacs Analyst Economy Mike Morris

30

1 Comment

What a day of state league football! The effort and sacrifices these players make to play at this level in a semi-professional environment intertwined with the full-time AFL - Australian Football League athletes are highly underrated. Still in the wake of 35,000 attending the SANFL Grand Final and 25,000 at the WAFL Grand Final. You can't help but think we still leave so much on the table. As an event, the State League Grand Finals are brilliant. What the SANFL does with their festival of football and the activations around the day are special, and as a player, it is a brilliant reward. 7 AFL do a brilliant job covering the game and JAM TV produce a fantastic televised product to maximise what we have. Can we do more? I think we can, I think the VFL can further leverage Grand Final weekend in the AFL and extend this event to make it part of the week. We have seen 13 stand-alone state league clubs play finals across the 3x state leagues and only 5 AFL reserves or aligned teams play finals. That is around 300 players playing at Stand-Alone clubs who are not on AFL lists. These athletes deserve to be playing on the biggest stage they can and in front of packed houses on their biggest day. We need to continue to work to leverage this and keep the best talent playing state league football. https://lnkd.in/gnSJ6MT8

7

Ready for this Sunday's WBBL final? Well, looks like the Melbourne Renegades have already scored big in fan engagement. 🏏 Partnering with Komo, the Renegades team supercharged their marketing activations with an impressive 88.8% fan engagement rate. "We were looking for a platform to engage our audience through digital activations. Komo was the best fit," says Cassandra Norris, Partnerships Manager. Interactive experiences like predicting six-hitters and player memory challenges transformed how fans connect with the team and sponsors. The Melbourne Renegades prove yet again that innovation wins in sports marketing. Want to see how they did it? Check out the case study >>> https://lnkd.in/gKtFVevx Shoutout to the Renegades Women's team playing in the WBBL final this Sunday - you're already champions in our book! 💪 🏆 #GoRenegades #WBBLFinals #MarketingActivations #SportsMarketing

13

When vision meets strategy 🤝  Bringing a client’s vision to life isn’t just our job—it’s our mission. Watch as we turn their product into a story that resonates and drives results. 👉 Ready to tell your story? Head to zilla.com.au and turn views into customers! #brandbuilding #zilla #contentthatsells #digitalmarketingagency #contentagency #marketing #digitalmarketing #content #socialmedia #morningtonpeninsula

1

Sports viewing On Premise visits pose as great potential opportunities for suppliers and venues for targeted marketing activities to win the consumer On Premise. ⚽ 🏉 🎯 James Phillips, our Client Solutions Director, shares how engagement and consumer loyalty can be tapped by looking at the nuanced preferences of sports viewers. Top categories among consumers for Sports Viewing are Domestic Beer, Wine, and Craft Beer with an average drink consumption of 5 drinks per visit. 🍺 🍷 For more such insights from our upcoming OPUS survey, get in touch with our team at CGA by NIQ. 💡 #OnPremise #Insights #CGAbyNIQ Tom Graham

5