Claire Helm’s Post

View profile for Claire Helm, graphic

Owner at CHC - Marketing for Business and Education | Marketing Director for Fledgling Exhibitions and Events | Marketing and Business Development Director | Governor

Morning! What can music teach us about brand communications? If you do one thing today it’s this, just grab a cup of your favourite drink, find a comfortable place to curl up where you can be undisturbed for a few moments and treat yourself to this wonderful musical performance. I dare you to watch without welling up. As someone who lives and breathes music alongside my professional career I wouldn’t be me if I wasn’t thinking about how music relates to everything in life. As I watch this and am moved to tears by the the reactions of the audience (make sure you watch, it is truly uplifting watching their faces) I think … Imagine if your brand could connect with your audiences in the same way ❤️ Imagine if you could really harness the all encompassing power of real and authentic emotion into your brand communications. Imagine if you could capture your passion, pride and excitement for your product and use that the infuse every part of your brand communications, as performers do. Imagine a strategy as a song, it starts with intrigue, and begins to build excitement, before a powerful middle section takes over and leads to the crescendo, finally delivering the emotional punch that leaves the listener completely hooked and wanting to hear it again and again (product life cycle anyone? ☺️) We also make our films like a song 🥰 Wrapping up your brand strategy with a great big dollop of true and authentic emotion and thinking about what music can teach us about engagement and stirring the emotions could possibly, just possibly, move your audience in the same way as the then brave 15 year old Emma Kok. Watch how the audience are completely hooked from the very first note and how the whole audience are in tears, including grown ups, grandparents, parents and children. Wow 😮 imagine if we could do this with our first brand note in the brand song. So curl up and enjoy. Please do share this performance - Emma Kok is an inspiration ❤️ Would to know what you think ❤️

15 Year Old Emma Kok Sings Voilà – André Rieu, Maastricht 2023 (official video)

https://www.youtube.com/

To view or add a comment, sign in

Explore topics