Morning! What can music teach us about brand communications? If you do one thing today it’s this, just grab a cup of your favourite drink, find a comfortable place to curl up where you can be undisturbed for a few moments and treat yourself to this wonderful musical performance. I dare you to watch without welling up. As someone who lives and breathes music alongside my professional career I wouldn’t be me if I wasn’t thinking about how music relates to everything in life. As I watch this and am moved to tears by the the reactions of the audience (make sure you watch, it is truly uplifting watching their faces) I think … Imagine if your brand could connect with your audiences in the same way ❤️ Imagine if you could really harness the all encompassing power of real and authentic emotion into your brand communications. Imagine if you could capture your passion, pride and excitement for your product and use that the infuse every part of your brand communications, as performers do. Imagine a strategy as a song, it starts with intrigue, and begins to build excitement, before a powerful middle section takes over and leads to the crescendo, finally delivering the emotional punch that leaves the listener completely hooked and wanting to hear it again and again (product life cycle anyone? ☺️) We also make our films like a song 🥰 Wrapping up your brand strategy with a great big dollop of true and authentic emotion and thinking about what music can teach us about engagement and stirring the emotions could possibly, just possibly, move your audience in the same way as the then brave 15 year old Emma Kok. Watch how the audience are completely hooked from the very first note and how the whole audience are in tears, including grown ups, grandparents, parents and children. Wow 😮 imagine if we could do this with our first brand note in the brand song. So curl up and enjoy. Please do share this performance - Emma Kok is an inspiration ❤️ Would to know what you think ❤️
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🐛Just when we were about to leave the hall, he said to me......, 🐛"your voice calms me in ways you'd never imagine. It's becoming my favorite sound. It's therapeutic... 🐛The sweet melody of your voice is better than any music; very peaceful and mesmerizing. Indeed, the most perfect instrument of all." ❓Did you know... Our brands can be likened to our voices? 🐛In as much as we want our voices heard through our products or services, we have to make sure to sound unique. 🚨Yours truly, that's what a brand is about! 🐛A brand without voice is like macaroni without cheese.😅 🐛Your brand is not what you say it is. It is what they say it is. 🐛Your brand should be a voice that helps someone to overcome. It should be an amazing solution. Soothing...😌 🐛Of course, a brand has to be the most favorite sound in the ears of its customers and stakeholders. It should have a: 🍭unique voice, 🍭evoke emotion, 🍭spread a message. 🐛We can therefore say, a brand is really determined by the customer's experience. 🚨When you are excellent, you are unforgettable. 🐛"Products are made in factories but brands are created in the mind." Walter Landor Alistair Dunn Vanessa C. Daniel Mouta Tom Kedra Dea Viinikainen Mika Vaasala Jav Philippe Pyram Māris Grunskis Terry Mac-Tay Timo Pihlajamäki UCHENNA KINGSLEY Michel Nkuindja Al-ameen Akinwande Jeremiah Genrev Gonzaga Farzan Balkani Jakob Johannsen Pooria Majdabadi Ayodeji Balogun Eunice Oyebanji Emmanuelle Ndedi Garry Bahadur Paolo James Bargellini Benjamin Dimowo Hepzel Castro #brandvoice #linkedinmarketing #publicrelations #communication #customerexperience #brandexperience
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A Picture Speaks a Thousand Words, but Your Image Tells a Story! In the events and glamour industry, first impressions aren’t just lasting—they’re everything. Whether it’s on stage, at an event, or behind the scenes, the way you portray your image is key to success. I believe It’s more than just looking good; it’s about telling a story, reflecting your values, and leaving a lasting impact. 💼Authenticity: Be true to who you are. Your audience connects more when they can see the real you behind the glitz and glamor. 🎨Consistency: Whether it’s in person, on social media, or in branding, your image should always align with your core message. Consistent visuals and communication build trust. ✨Professionalism: In our industry, image is closely tied to credibility. A polished, professional look not only enhances your brand but also shows you’re serious about your craft. 🌟Creativity: Stand out by embracing your unique flair. Push boundaries and don’t be afraid to showcase the creative energy that makes the events and glamour industry so dynamic. In an industry where visuals are everything, let your image tell a powerful story, one that speaks to your audience even before you say a word. #Abner #Abnerdias #Anchor #Emcee #EventsIndustry #MC #GlamourIndustry #PersonalBranding #ProfessionalImage #EventPlanning #BrandConsistency #CreativityMatters #bestanchor #bestemcee #corporatehost #corporateemcee #corporateanchor
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If you want to hear a few tips on brands and the people who create them, give some attention here. My friends at DUFF!BEAR Advertising have a show that you may find entertaining. Was I prepared for this interview? What could go wrong? Watch here for some fun in the world of marketing. This is the trailer, a summary of the short video. https://lnkd.in/g5gCrcm7
Duff!Bear - The Brands & People Show 2, Trailer — guest Dr. Mary Beth McCabe / "DR. MARY TRAVELBEST"
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I’m sure many of you are getting “sick” of me posting about great storytelling examples from brands. (Pun intended) Well, I have another one for you. And this one is apropos, considering the underlying theme is about sickness (of the air flavor). If you haven’t heard about this one, yet, do yourself a favor and go watch the mini doc that the brilliant people at Dramamine (Prestige Consumer Healthcare) produced. Then, go ahead and get your trashcan ready, because I’m going to say it again — this is not only what’s possible in today’s marketing mix, it’s a straight masterclass. And if any of you were in attendance at last week’s AMA Atlanta AMY Awards, you heard Steve Koonin talk about “big ideas”, “being fearless”, and having “creative ideas as currency”. This little beauty delivers on all of those and then some. (I’m going to also put a link in the commentsto an article from MediaPost and then Ad Age touting it as well. They understand the power of stories like this.) Massive shoutouts to the leadership at Prestige Consumer Health for taking the leap with bold (and fun) storytelling. Not only have you helped to make the barf bag a thing of the past, you are also dismantling the myth that marketing can’t be fun. ✨✨✨ (And if there’s anyone there, who would love to talk about how they sold this in and how they plan on using it, I am all ears.) Yours truly, A Dramamine Fan Thanks Robert for sharing this with me earlier today. https://lnkd.in/d9hF_8fy #creative #storytelling #marketing #brand #masterclass
The Last Barf Bag: A Tribute to a Cultural Icon
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In part two of my interview with Ted Philipakos, we got into specifics, including dissecting a recent, terrible collaboration from a world-famous football club. Our chat also dives into practical tips on storytelling, resisting commercial forces on cultural activities, how to begin identifying your creative project's mission, and much more. https://lnkd.in/ey6qE-tx
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Your brand is what people say about you when you are not in the room! We are glad to have Magdalene Mwende Mulandi 💭as our speaker on the topic of #personalbranding on practical ways to approach it especially in the corporate space! Join us on the 23rd. Registrations still ongoing here: https://lnkd.in/duVxw9n7 #femaleempowerment #personalbranding
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Strategic Business Coach & Adjunct Engineering Professor, Arlene Mendoza, MBA, had this to share after meeting Martha Niño🦋 for the first time. The power of LinkedIn is when it transfers from online to offline. Capturing these moments fills my heart with joy. #Linkedin #Testimonials #CandidMoments #PersonalBranding
On a mission to break cycles of poverty and prove our voice and raw stories change lives. Senior Tech Leader-Adobe. Published Author of “The Other Side” from a Shack to Silicon Valley. Non-Profit Founder. Latina in Tech.
🌟 #PersonalBranding 🌟 Do who you are, often. - Martha Nino Raul Ceja 🎥 📸 wrote this sentence the other day "It's all about what others say about you when you are not looking". He included this video of Arlene Mendoza, MBA who met me at a local community event. As my back literally was turned, I am the one in the back looking for leftover pizza, wearing unmatching clothing ... lol, She said these words. 🦋 BOLD 🦋 BRAVE 🦋 KIND 🦋 PAYS IT FORWARD I don't know much about personal branding, all I know is that if people can say these types of words then it's #GoodStuff, #SomethingIsRight I never set out this journey of putting myself out there on purpose. All I knew is I had stuff to share and I had no time or interest to AI myself or my message. PS, Raul is having so much fun capturing these raw moments behind my back and I support it. He gets my “brand”, I am this unfiltered, unmatchie, wants to do good human that happens to like food that 8 year olds like😜. Raul - thank you for getting me https://www.raul-ceja.com/ And thank you Arlene for your kind words. Let's ALL keep doing and wanting good - and let's do it as us because being someone else will be exhausting. ❤️ https://lnkd.in/gSU_gBcT
Testimonial: Arlene Mendoza Meets Martha Nino
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Let's get creative! First impressions count, right And creating lasting, memorable experiences for your attendees is crucial! Take a look at our page to find out more 👀 #creativeevent #experience #eventproduction #eventplanning
Live | Creative | Digital | Video | Fresh Productions
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Gird your Lions: Persuasion Provocation brings you all the news from Cannes 24 Like flu season, Cannes seems to come around earlier every year. But love it or hate it, where else would you get David Droga on the same bill as Queen Latifah? Like the self-sacrificing do-gooders we are, we’ll be toughing it out in France’s most iconic resort town to give you the skinny on what the industry hive-mind is obsessing over this year (for the love of God, let it be something other than AI). As Amazon, Google and Meta take over the beaches again, forcing us all into a tech-bro summer, we’ll hunt down a shady spot (hopefully somewhere with air conditioning and free snacks), chain ourselves to a laptop, and send you the reports from the ground. So, sign up to receive the Persuasion Provocation newsletter in your inbox each day with all the latest news, winners, themes, trends, and tips du jour from Cannes, not to mention the gossip on the haves, the have-yachts, the have-bigger-yachts and the have-way-way-way-bigger-yachts. If it sounds unmissable, that’s because it is. Allez, salut maintenant. Persuasion Jane Austin, Fiona Magill, Anisha Vekaria, Alie Griffiths, Alexandra Jardine, Evie Stringer, Ericka Ilah Santiago #Canneslions2024 #Festivalofcreativity #Communications
Persuasion
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Smile more folks because not smiling in your profile picture is hurting your brand—that intrinsic ‘gut-feeling’ we work hard for. Why? Because people who smile in their profile picture get 10x more engagement. TEN. TIMES. When you’re scrolling you might not even notice it, but it’s happening. You’re scanning for a welcoming face, energy, or message. "A smile is a universal language. It transcends borders, cultures, and languages. It's a way to connect with others on a deeper level, even online." – Mr. Beast At the end of the day, smiling more is an easy way to build trust and be introduced to new people. #events #marketing #branding #smilemore
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