Sam Diss’ Post

Breaking New Ground in Sports Branding: The Gastonia Grays Concept I recently developed and pitched a unique team identity concept to one of the local minor league baseball clubs in my home area. This concept includes a bold twist, featuring a female character as the primary team mascot, "Ella May" Gray, inspired by Gastonia’s own historical figure, Ella May Wiggins. Crafting this idea was not just about designing a mascot; it was about honoring local history and challenging the boundaries of what’s possible in sports branding. This concept isn’t just another logo—it’s a much-needed attempt at redefining representation in men’s professional sports and celebrating the power of women, even in traditionally male-dominated spaces. Although the concept was not adopted, I’m proud of the process and the hard work poured into it. I’m excited to share the concept with all of you and I would love to get your thoughts. Lastly, If your business is interested in concept development, creative ideation, or simply bringing groundbreaking ideas to life, let’s connect! 👉 You can Watch the full video below. Let's start a conversation about how we can push the envelope together. #InnovationInSports #FemaleMascots #CreativeBranding #GastoniaGrays #EllaMayGray #SportsMarketing #ConceptDevelopment #WomenInSports #DigitalMedia #GastoniaHistory https://lnkd.in/e2kAHMbm

A Snowball Fight in the Desert? You can't fix it in post if you missed the shot. With activations, there is no shortage of laughter, high spirits, and memorable moments unfolding organically. As filmmakers, we know the importance of being fully present and ready to capture at just the right moment. You can’t ask for a redo. HAMLIN has specialized in event capture for 10 years and knows how to capture fleeting moments. TURN BRAND MOMENTS INTO BRAND MOMENTUM

Two incredible female founders. Two completely different worlds: homeland security and indie filmmaking. Both leaned into their stories—and the media loved it. I had a blast helping them turn their unique experiences into conversations that matter and elevate them within their respective industries. Want to know how you can do the same? Join my upcoming webinar for female founders, where we’ll talk all things storytelling, visibility, and owning your narrative. Hope to see you there! https://lnkd.in/gqPW_P7v

#question Do people know what makes you special? I help our group members capture what makes them different, better, and remarkable ... so that they are noticed, remembered, and talked about. (DBR=NRT) I do this in 121 workshops on Zoom, over two 90-minute sessions which are recorded, transcribed and summarised with a completed brand board which then informs everything they subsequently do to raise levels of awareness, engagement, and loyalty. Watch a testimonial video below, and let me know if I can help. https://lnkd.in/eSRtkWde Find out how here: https://markwalmsley.co.uk Mark Walmsley FRSA FCIM AGSM Chief of Stuff Arts & Culture Network "Cultivating creative connections" https://lnkd.in/eiw79rNz mark.walmsley@ArtsAndCultureNetwork.com #branding #artsandculture #marketing

The vast majority of Marketing Strategies aren't technically Strategies - they're just tactics. And so it was refreshing to come across this great post from Jann Martin Schwarz that begins with this profound assertion: Strategy requires Creativity. Take a few minutes to watch Jann's chat with Roger Martin; I still have this phrase ringing in my ears: "Strategy is not just an analytical act, it's an act of imagining what could be..." #everybusinessislikeshowbusiness

As filmmakers it is crucial that we understand your brand values and help you bring them to life.

What are Jessica Morgan's six points for communicating creative materials? 1. Clearly define the request 2. Discuss the process you underwent 3. Report the client’s input 4. Manage expectations 5. Present the creative work 6. Clearly define the next steps In the most recent Guest Insights, Jessica reminds us that creative work is personal. You have to be a trusted advisor and have empathy. The full article has more on her six steps. Gene Bellinger Brian Hughes Laurin Mooney Todd Conklin Robert (Bob) Latino Marci Ballard Tyler Campbell Andy Barker #branding #trustedadvisor #effectivecommunication

How We Keep the Creative Juices Flowing at 1987 Masters? Let's face it – the event industry moves at lightning speed. Staying inspired and motivated is crucial to delivering events that truly wow. Here's how our team at 1987 Masters Inc. | Entertainment Production Company keeps the creative spark alive: Get Out There: We hit up other events to see what's trending and get those ideas flowing. Look to Other Industries: Art, fashion, music – inspiration can strike from anywhere. Team Brainstorms: Bouncing ideas around with the crew always leads to something exciting. Embrace the Chaos: Sometimes a tight deadline or logistical hiccup can actually fuel creativity. Take Care of Yourself: A happy team is a creative team. We prioritize those work-life boundaries. Inspiration is all around us. How do you guys keep that creative energy up? #eventproduction #creativity #inspiration

Tom Fishburne Fishbone cartoon on Cannes Lions International Festival of Creativity is on point, on the money It is very important to be creative, stand out from the crowd but it is not the only thing Creativity is the beginning and not the end, good starting point…..that’s it! In the world of many choices with limited attention span, focus should be on: 👉𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒊𝒕𝒚: Without creativity you are a “me too” organization, just average brand getting average results 👉𝑫𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕𝒊𝒂𝒕𝒊𝒐𝒏: There is a need to stand out of the crowd. What do you offer that others don’t? Be bold, take some risks. Not too many people do that 👉𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑰𝒎𝒑𝒂𝒄𝒕: Eventually, it comes down to meeting the objectives of the business – revenue, new customers, growth while meeting the needs of the customer Most focus on only creativity….. that is a mistake! Flip the thinking…..Do it the other way around…. Focus instead on business impact (e.g. 20% increase in revenue…. ) then use creativity and differentiation to make it happen!