Paul Carpenter’s Post

#question Do people know what makes you special? I help our group members capture what makes them different, better, and remarkable ... so that they are noticed, remembered, and talked about. (DBR=NRT) I do this in 121 workshops on Zoom, over two 90-minute sessions which are recorded, transcribed and summarised with a completed brand board which then informs everything they subsequently do to raise levels of awareness, engagement, and loyalty. Watch a testimonial video below, and let me know if I can help. https://lnkd.in/eSRtkWde Find out how here: https://markwalmsley.co.uk Mark Walmsley FRSA FCIM AGSM Chief of Stuff Arts & Culture Network "Cultivating creative connections" https://lnkd.in/eiw79rNz [email protected] #branding #artsandculture #marketing

How an incident I experienced 20 years ago with Edward Bond follows me to this day regarding strategy, marketing and trends. Some thoughts on the occasion of his death. [find the link for the Greek version in the article] #strategy #trends #marketing #digitalmarketing #socialmedia #storytelling

Rules that apply to readers of stories will work for attracting your customers. I’ve used this amazing literary dissertation for years to set up context for this conversation. Academics discuss Vonnegut’s Shapes of Stories as a tool for literary criticism. I use it successfully as a tool for marketing and brand story development. As Vonnegut says in the video: “Stories have very simple shapes. Ones that computers can understand.” Vonnegut draws a few simple lines. He names the Y-axis G-I which represents Good fortune on top, and Ill fortune on the bottom. The origin point of your customer’s journey and the hope they might have matters a lot to the story. He names the X-axis B-E which appears to represent Beginning to End. Vonnegut jokes that the E is in fact Entropy. I think it is apt for marketers. The story, we hope, does not end soon or ever when it comes to our customers. But time leads to uncertainty or randomness. But as he points out, when "the shoe fits, she becomes off-scale happy." In his examples, the stories are conflicts with a resolution. We are looking with the same lens at the brand story. What conflicts are we resolving and what hope do we provide? Thank you, Mr. Vonnegut. [RIP, he died on this day, April 11, 2007.] #marketing, #storytelling, #branding, #creative, #agency https://lnkd.in/dJjexNnR

Proving that brand content can be authentic and totally entertaining: https://lnkd.in/em7CPvvQ

A BIG THUMBS UP FROM ME FOR THE SHARMA FAM You probably won’t see this campaign or execution in the Palais next year. https://lnkd.in/esJDGxUH This film won’t worry the authors of the Gunn Report either. I hazard a guess that a few people on here have worn their lips out sneering at it longing for the days of Kitties and Ponies. But I rather like it.  It’s a cute narrative; telling an incredible amount in less than 30". It’s full of good observational truths about all families. It is an elegant piece of simple storytelling and powerful product demo. It is one more execution in a fertile and flexible creative platform. It also (slightly clunkily, IMHO) addresses the main issue Three historically always had (being seen as smaller than the big networks when coverage is a big driver of choice) I have to declare that I am (and always have been) a big fan of the Three UK brand. I led the strategy on the winning pitch at Wieden+Kennedy London. with Helen Andrews. I wrote the brief and sold in the work for Pony that was the foundational strategic spine of everything that followed it in the executional briefs for Kitty and Holiday Spam etc. I think work like this often doesn’t get the plaudits it deserves. This isn’t some 60” epic that’ll get them high fiving down La Croisette in unwise pink shorts and sunburn. But it’s good work. It’s solid thinking and good execution. It is well acted, and also positively has a South Asian cast (Research from Opinium shows that only 29% of the SA community feel well-represented in advertising, and only 3% of senior agency leadership comes from that background too) So I suspect this won’t get many awards. It won’t help get the agency folks get many suntans. But it will sell a lot of contracts, and I always smile when I watch it. You’ve got this Wonderhood Studios #creative #advertising #campaigns #agencies #clients #agencyvoices #storytelling

Can you trademark an entire country? Apparently, Sweden can. VisitSweden's latest campaign —promoting Sweden as the "original Sweden" while poking fun at the fact that destinations, even entire countries, can be trademarked. It’s fun advertising that blends humor with cultural pride, reminding us how storytelling can make a destination memorable, relatable, and... trademarkable. What do you think—can a country be a brand? And if so, how do you make it stand out? #VisitSweden #Marketing #DestinationBranding #Storytelling

We love our community! We are dedicated to nurturing meaningful bonds between our residents and top-notch businesses. Our magazines go beyond mere transactions; they are a canvas where community narratives are shared, recipes are exchanged, and expert insights enrich every resident's experience. A flourishing community is founded on robust relationships. We don't just link residents with businesses; we intertwine shared experiences, expertise, and local knowledge. #neighborsoffranklin #collegegroveneighbors #publications #magazinepublication #communitypublication #williamsoncounty #printpublication #williamsoncountyliving #collegegroveneighborsmagazine #williamsoncountytnliving #branding #publication #williamsoncountyneighbors #hyperlocalcommunitypublication #williamsoncountytennessee #williamsoncountytn

𝗧𝗛𝗘 𝗣𝗢𝗪𝗘𝗥 𝗢𝗙 𝗦𝗧𝗢𝗥𝗬𝗧𝗘𝗟𝗟𝗜𝗡𝗚𝗅 Storytelling is a timeless art that transcends cultures, generations, and even languages. It is the 𝘁𝗵𝗿𝗲𝗮𝗱 that 𝘄𝗲𝗮𝘃𝗲𝘀 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 the 𝗵𝘂𝗺𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, allowing us to connect, understand, and empathize with one another. Whether through books, films, or oral traditions, stories have the power to inspire change, evoke emotion, and foster community. At its core, storytelling is about 𝗖𝗢𝗡𝗡𝗘𝗖𝗧𝗜𝗢𝗡. It helps us articulate our values, share our struggles, and celebrate our triumphs. When we hear a story that resonates, it can shift our perspectives and challenge our assumptions. Think about the last time a book or movie moved you—how it made you reflect on your own life and choices. That’s the magic of storytelling; it ignites empathy and drives us to action. In our fast-paced world, where information overload is the norm, stories cut through the noise. They simplify complex ideas, making them relatable and memorable. Companies that harness storytelling in their branding not only convey their mission but also create loyal communities. The stories we tell shape our identities and influence the world around us. So, what can you do with the power of storytelling? Start today. Share your story, listen to others, and engage in conversations that matter. Whether it’s through writing, speaking, or even social media, your voice has the potential to inspire and connect. Join the movement! Use storytelling to uplift your community, advocate for change, or simply connect with a friend. The next chapter of your story is waiting—make it a compelling one.

https://lnkd.in/enWsgBcb Arianna Grande as inspiration for Innovation:- start saying "Yes, and?" to your teams ideas...and your own. When we appreciate ideas and don't judge we get the volume of ideas necessary to generate quality ideas. Example:- "is writing a LinkedIn post about innovation a good idea?" "Yes, and what I like about that idea is it will develop your skill and confidence in writing posts." Thanks Ariana.

The #MeetTheMedia countdown is ON for this #Melboune #mediaevent.