John Pittman’s Post

Communications, Marketing, & Storytelling Leaders: want to put your power towards changing the world for the better? Free workshop series for you: #communcation #marketing #advertisingandmarketing #advertising #actonclimate #storytelling #pr #climate

Ever wonder what happens to all those amazing moments after your brand pulls off an epic event? 🤔 We believe they deserve more than just a spot in your memory bank. That's why we're all about creating killer video recaps that capture the magic. 🪄 Here's the thing: At TPG, we're huge believers in making content work harder for you. But we also get that putting together a recap video is no small feat. Gathering footage, nailing the creative direction, and producing something amazing? That's a lot of moving parts and precious time you probably don't have. Good news – it's kind of our thing. We've spent years crafting video sizzle reels and recaps that help brands: 🔹 Get more mileage out of their event investment 🔹 Keep their message on point 🔹 Reach way more people than they could before So don't let those golden moments collect dust. Let's turn them into content that keeps working for your brand all year long. Check out snippets of five awesome recap videos we put together from the ASTRO show and our client's User Meeting. They show exactly how repurposed trade show content can make your brand stick in people's minds. Want the full scoop on how to make your trade show content go further? Well, of course, we wrote a blog about it – take a look! https://lnkd.in/gjTsddNj #EventMarketing #ContentRepurposing #BrandStories #EventProduction #CorporateStorytelling

#RandomThoughts by Scott Frankel 🌟 📌 Capturing video at events is more than just an afterthought; it's a powerful tool for capturing and sharing memorable moments. Planners should prioritize event videography as a means of preserving the magic of their events and extending their reach beyond the day itself. 🎥 From testimonials to teaser videos, event videography offers endless opportunities to engage audiences and showcase the highlights of an event. By investing in professional videography services, planners can create compelling content that resonates with attendees long after the event has ended. There are great ways to leverage a single camera and crew to get at two birds with one stone. 💡 Ping me for ideas! Contact Us: https://lnkd.in/eY7vk4pT #eventtech #eventprofs #eventprof #eventplanning #events #eventmanagement #eventmarketing #eventdesign #eventplanner #meetingprofs #event #eventproduction #corporateevents #eventplanners #eventdecor #eventideas #eventpros #eventtechnology #eventtrends #eventinspiration #eventcoordinator #eventmanager #meetings #virtualevents #experiential #weddingdecor #eventtips #eventprofessionals #staffing #eventmeeting

Ever felt like your event content evaporates as soon as the conference ends? You're not alone, and we've got strategies to make it a thing of the past. In our latest episode of #GreatEvents, we’re joined by Mark Huber from UserEvidence, who turned a two-day event into EIGHT months of engaging content! Let that sink in.  Mark shares his journey from marketing operations to his current role as VP of Marketing. All with some invaluable wisdom on content creation at events. Here’s a sneak peek: ➡️Frame your ask: Make interviewing a breeze for your guests so all they need to do is show up and be themselves. ➡️Master flexibility: Pre-plan about 80% but leave room for organic creativity on-site. The magic often happens in the unscripted moments! ➡️Leverage sponsorships creatively: Think outside the booth. Negotiate for podcast studios or video rights to maximize your ROI. ➡️Choose content strategically: Target a couple of major events yearly to avoid burnout and get the most bang for your buck. ➡️Keep it human: Honest, raw, and slightly unpolished content is your best friend. Skip the sales pitch and let authenticity lead the way. These tips don't just bring life to your events—they extend it, maximizing the value for months to come.  Catch the full conversation with Mark on the latest episode - link in the comments.

Looking to SUPERCHARGE 💪 💪 💪 your events? In our latest "SUPERCHARGE" campaign, we share how storytelling can bring multiple benefits to your events programme. Our teams have pulled together everything you need to know to make this a reality in your own planning. Our guide offers: 🆘 Key challenges faced by today's event planner 🔦 What the research and industry insights tell us 👣 4 Steps to create your own Storytelling framework ✨ Inspiration from some of the world's iconic event 'moments' 📊 Measuring success for effectiveness and ROI ⚙️ A one-page Storytelling Plan 'cheat sheet' Lookout over the coming weeks for more tips and insights to how you can SUPERCHARGE your events with STORYTELLING. Download your GUIDE and FREE PLANNER and to find out more - use the link below 👇 👇 #EventProfs #EventProfsUK #Storytelling #Supercharge #OutsourcedTalent

👉🏻 Marketing Mix with Bigtank Productions 📅 Thursday 31 October (new date!) ⏰ 0900-1100 📍 Accrington Stanley Football Club At this next #MarketingMix we'll be focusing on the power of #stories. Even though we live in a digital age where algorithms and harnessing data have made it easier than ever to get content in front of people, it's still the power of stories that create the long lasting, high-impact engagement we all want from our communication efforts. Think Martin Luther King, Steve Jobs & Maya Angelou - just three examples of people who changed the world by capturing imagination, hearts, and minds with powerful stories and not just facts and figures. Rob Hallam, MD and lead story teller of our event partner Bigtank Productions and renowned Specialist Communication Practitioner and presentation coach William Pretsell from Pretsell Training and Consultancy will break down the vital stages to effective communication and how to turn the every day facts and figures we have around our products and services into compelling stories that capture hearts and minds and help shape what people think, feel and do. If your role involves marketing, whether you're a seasoned professional or new to the sector, this event is for you. Plus, it's a fantastic opportunity to network with peers. 🫰🏻 Members: Unlimited FREE places (included with most membership levels), Protect/non members: £25 plus vat. Breakfast options included. BOOK NOW at https://lnkd.in/epsuziEj. #chamberevents #marketingmix #storytelling #sectorfocused #peertopeer

Building a stellar booth is just the beginning! 🌟 Attracting visitors is half the battle, but what's next? 🤔 Let's strategize together – what content will dazzle them, and how can you keep that connection alive post-conference? Make sure your brand is the first thing they remember when they're ready to make a move! 🚀 Elevate your event strategy with us: https://buff.ly/3T7vdmw 💫 #BoothBrilliance #EventMarketing #ContentThatConnects

I've done PR for a long time and understand the frustration some have around not securing press. Sometimes the fix is simple: #1 Have a professional headshot ready to send quickly and make sure the receiver can download it. It is fine to provide a link to a photo or photos centered around your pitch. Your aren't helping your chances by having people search for photos of you. #2 Have a short bio prepared and ready to go. No, you don't need to list every award or accolade. Keep it simple and focused on what you do and how you do it. #3 Ensure videos aren't grainy or distorted. This will save you time from having to go back and forth with sending videos. Also, send it via email whenever possible. #4 Make sure all your information is correct. Check the address, phone number, times, bus routes or whatever information is associated with your event. #pr #branding #media

❓“Should we launch our new product at a major event or trade show?"  ☝️Here's my take: 📅 ⏰ Clients often ask my advice on the best timing for major announcements. Many are curious about launching a new product or service at big events like CES or the Pebble Beach Concours. While it really depends on the brand and the impact of the announcement, here are the "sliding doors"-style factors to consider: ➡️Do the launch if: 👍 You actually have a footprint at the event so journalists can interact with the product and with you. One of the biggest benefits of trade shows is that tons of great journalists are in one place. Having a booth allows them to easily find you and your product may impress an editor that didn't make it onto your interview schedule. 👍 You don't mind sharing the spotlight with other brands. Because there is so much news coming out of such events, you are more likely to end up in a trend piece or round-up than a standalone story. ➡️ Don't do it if: 👎 Your new product doesn't really move the needle forward for your company or the broader industry. These trade shows showcase the most innovative ideas in their particular space. How does your announcement stack up? 👎 The product is not *quite* ready yet. If you're still working with renderings and unconfirmed specs, it's best to do an online announcement/teaser or to wait until you have a production-ready unit. 🌟Do you agree with this? Let me know in the comments! XXX 👋Hello, I'm Alex! I offer a short-term event PR service to make sure brands see a high return on what's usually a huge marketing investment. To learn more about how this service works, send me a DM or email [email protected] to schedule a 15-minute chat. #BrandManagement #EVMarketing #Marketing #PR #PublicRelations #ProductLaunch

Planning an in-person event but need some fresh ideas to make it unforgettable? 🤔 Look no further! We've compiled 50 creative and interactive ideas that will boost engagement, excitement, and leave your attendees raving. Whether it’s team icebreakers or interactive activities, we’ve got you covered with inspiration to take your event to the next level. Don’t miss out on these game-changing tips: https://lnkd.in/ee2g7MaV #InPersonEvents #EventPlanning #EventProduction #AudienceEngagement #EventManagement #EventTips