Alexis Hernandez, SHRM-CP, CDP’s Post

Be #bold, embrace #challenges, and push past your #fears. It always feels impossible until it's done. Remember, doubt destroys more dreams than failure ever could. Take that leap and create new possibilities! Leave a like 💟 and share ▶️ with your circle! #mondaymood #mondaymotivation #newweeknewgoals #NewWeekNewGoals #EmoloyeeRelations #Branding #PR #branchicks #branchickscomms

Hard to squeeze the likes of Disney, Beavertown, Cartoon Network and Kopparberg into one highlights reel. Working with these amazing brands taught us a few key lessons: 1️⃣ Be brave to stand out. 2️⃣ Ensure your marketing adds to the culture. 3️⃣ Balance creativity and commercial goals—showcase the product without sacrificing media coverage. 🎬 Check out the video to see these insights in action! What’s your favourite bit of the video? Let me know in the comments. #pr #marketing #bravery #strategy Here Be Dragons 🐉 🔔 Follow for more content like this! ♻️ Repost if this resonates!

The biggest lesson I have learned in PR is to cut the fluff. Get to the point. Be authentic. Add value. In my early career, I was excited to shout about everything I saw as positive, without pulse-checking the entire company or ecosystem. That makes it fluff. The value is lost in it being 'just for PR'. I was excited to shout about people who had failed their exams but built big businesses (on days like today). Excited to shout about things that I saw as a positive change or new policy. Now, I see it's never that simple. It can be easier to get traction with the fluff, hit targets. But is that the best way to add value? #PR #Media

At PR by Whitney Williams, we believe that a strong company culture is built on connection and collaboration. That's why we prioritise team-building activities and shared experiences. Together, we're stronger, more creative, and more motivated to achieve our goals. #pr #storytelling #teamwork #yourbrandstory #digitalpr #brandstorytelling #video #innovation #digitalmarketing #technology #creativity

I’ve talked about, and built a lot of my comms career, on optimising the PESO model to ensure maximum value, integration with the business. To to be honest it makes comms more fun as well as opposed to just being the earned media team. I recently saw an update on the PESO model in my feed and I would love to hear your thoughts. Do you used this model in your own communications strategy? #PESOmodel #communicationsstrategy #integration

Have you ever wondered how to transform your business's unique story into a media story? You're on the brink of launching your own #PRjourney, armed with a compelling narrative and preparing to distribute your first media release to local #mediaoutlets. You have navigating the complexities of #PR with a DIY spirit, aiming to capture the attention of media organizations and elevate your business's profile. What strategies have you found effective in crafting a #mediarelease that not only gets noticed but leads to impactful coverage?"

Wrap up the first week in style by ensuring that you make the most of this first weekend of our frosty month.❄️ Turn up the heat by basking in the success of the past six months and how you successfully navigated the industry's curveballs. 🌞 Gear up for a brand new week, and prepare to sky rocket once again.🚀 #prbn #makingmeals #pr #marketing

Impactful PR starts with diving deep into our clients' industries 💼 Last week our account executive, Callie Treanor, delivered a presentation on the #buildtorent market. We're talking industry trends, competitor intel - the whole nine yards. We turned that intel into action, sparking a group brainstorm on our PR strategies. If you’re looking to level up your business, we can help. Head over to our website or message us to find out more 💌 #PRcoms #Media #BTR

The pitching process is by no means linear. In a perfect world you: • Land on the perfect story angle • Send it to your media targets • Get a bite – and BOOM, there’s your hit But that’s not always the case. Securing coverage takes a lot of creative thinking, experimentation, pivoting, and patience. And my team is revealing their deeper secrets. 🔓 We recently launched a new bi-monthly, LinkedIn newsletter – How’d You Get That Hit? Our first edition features Marely Arias sharing how to win with local tied to an on-air segment with WSVN's "Deco Drive.” Take a closer look at the pitch that won the producers over and how to master the art of local coverage. https://lnkd.in/gvi4fZFt #pr #publicrelations #strategy #mediarelations #teamwork