PPC Live’s Post

Over $188,000 in just 4 months! (While only spending +3% more) Here's how we did it... 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: Our client has been struggling to profitably scale on Google Ads. On top of this, they have been trying to scale internationally. 𝗜𝘀𝘀𝘂𝗲𝘀: 👎 Most of the spend was going to brand terms. 👎 HUGE CPC markups on brand terms. 👎 Heavy existing customer remarketing. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 👍 Changed Brand bidding strategies. 👍 Added Brand Exclusions to Pmax. 👍 Linked Klaviyo to Google Ads for Customer Lists. 👍 Identified top lead products in each market. 👍 Ran Incremental Tests for Geotargeted regions. 👍 Created Google Ads Conversion Actions. 👍 Testing... LOTS of it. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 💰 Brand CPC went from up to $60 to under $2.50. 💰 New Customers increased +59%. 💰 ROAS increased +38%. 💰 Conv Value increased +43%. 💰 Purchases increased +43%. 💰 All the while, Cost only increased +3%. 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗲𝘅𝘁? Now that consumers are picking up spending habits and the biggest retail season is closing in, it's all about new customer acquisition! But most importantly, if you're struggling to scale on Google Ads, reach out! Make 2024 your best year yet! 🎉 Want a more detailed tutorial on the strategy? Comment "𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆" below and I will send you a copy!

$22k/mo Spend → $57k/mo Spend with 8x ROAS in 5 Months 🤯 This brand came to us with Google as its main channel, but their performance had been slipping month over month. They needed to restore efficiency - fast. Here’s what we found during the audit: · pMax full of branded terms · best-selling products having only 1-2 variants on Shopping · no product reviews or GMC promotions enabled · wasted ad spend: campaigns burning $1k+/mo with 0 conversions · lack of proper campaign segmentation What was done: · product feed optimization · proper brand / non-brand segmentation · campaign segmentation (profit-oriented) · eliminating inefficient campaigns · fixing the remarketing setup The result: · By prioritizing optimizing the product feed, introducing proper campaign segmentation, and leveraging GMC, we grew their spend from $22k/mo to $57k/mo - while maintaining 8x ROAS. 🚀 I’m Kris - I help #eCommerce #DTC brands scale with #GoogleAds Need help? Send me a DM! 📩

Decrease ad spend by 50% while increasing sales by over 150%. Sounds impossible right? This is what one of our clients was able to do recently. The secret? Nail the basics. Like most things in business, everyone tries to get to fancy to fast and deploy more and more capital on ads. But they haven't optimized their systems to capitalize on all those folks who don't buy initially, nor to drive higher LTV from existing clients. On July 15th at 7 PM ET, our CEO Ethan Parker hosting a free training to take you through the exact playbook I used to produce this result and more. Register here: https://lnkd.in/edK6ERnP #ecommerce #marketing #sales

🔑 Master the Art of Marketing with the 4Ps! Join Dan, co-founder of PPC Geeks, as he breaks down the Product, Price, Place, Promotion—and don't forget People, the crucial 5th P! Essential insights for eCommerce retailers in the UK. #MarketingMix #4Ps #DigitalMarketing

🔑 Master the Art of Marketing with the 4Ps! Join Dan, co-founder of PPC Geeks, as he breaks down the Product, Price, Place, Promotion—and don't forget People, the crucial 5th P! Essential insights for eCommerce retailers in the UK. #MarketingMix #4Ps #DigitalMarketing

🔑 Master the Art of Marketing with the 4Ps! Join Dan, co-founder of PPC Geeks, as he breaks down the Product, Price, Place, Promotion—and don't forget People, the crucial 5th P! Essential insights for eCommerce retailers in the UK. #MarketingMix #4Ps #DigitalMarketing

Understanding the Key Difference Between Revenue and Profit in Ecommerce As an ecommerce store owner, understanding the financials of your business is essential for growth. Two terms often thrown around are revenue and profit, but what’s the difference? 💡 Revenue is the total income generated from sales – the top line of your business. It’s a great indicator of how well your products are selling, but it doesn’t reflect how much you’re actually earning. 💡 Profit, on the other hand, is what’s left after you subtract all your expenses (production, marketing, shipping, etc.) from your revenue. This is the number that really matters for sustainability and growth. While high revenue is great, focusing on increasing profit is what drives long-term success. 🚀 #Ecommerce #metaads #facebookads #marketing #tiktokads

It's important for online advertisers to know and understand the key elements of the consumer's buying journey, as this enables them to better target and personalize their advertising campaigns. By understanding the different stages a consumer goes through before making a purchase, advertisers can improve the elements needed to optimize and increase their conversion rates. #enterpriseleveladaccount #scaleyourbusiness #agencyadaccount #wenlo #smma #dropshipping #Ecommerce #ADCompliance #adaccount #metaadsaccount #advertisingrestriction

$684 spend, $5K revenue & 7.30x ROAS Results from the first week of August (New Business) Effortless Excellence - Campaign Structure build - Focus on Performance - Profitable from the beginning If you want results like these for your DTC brand. Hit me up. and I’ll promise you: I’ll make it happen easy-peasy We'll do the Smart work. _____________________________ Hey, I'm Abir Hassan 🤵🏻 I help eCommerce brands make more $$ Feel free to reach out to me. and Get something free #googleads #ecommercetips #ecommerce #sales

Running Meta ads without tracking the right metrics is like driving with your eyes closed. You wouldn’t do that, right? 🚗💥 Many eCommerce and D2C brands focus on clicks and impressions, which are important, but they’re just the beginning. To understand if your Meta ads are working, you need to dig deeper. Here are some key metrics you should be watching: Share OR Repost - If you like this and Follow me for more Meta Ads & e-commerce Marketing insights! #adsmetrics #metaads #advertising #facebookads #ecommerce #d2c #marketingtips #metrics #business #digitalmarketing