Upp.ai

🚨 Last day to enter! If you're a paid media manager working with retailers, fill out our survey for a chance to win a pair of Bose QuietComfort headphones! Tell us about the challenges, successes, and opportunities you see in PPC. From managing large-scale campaigns to navigating shifting market conditions, your insights are invaluable in helping us understand what matters most to professionals like you. 🏆 Submit your responses by today (Thursday, 19th December), and you’ll be entered into our prize draw! 👉 The survey link is in the comments below. #PaidMedia #PPC #DigitalMarketing #MarketingInsights

📝Black Friday 2024: Key trends and observations The week revealed significant trends which we will cover in this blog: ✦ Shifts in daily shopping behaviour, with Sunday outperforming Black Friday ✦ Smarter promotions and pricing strategies driving stronger results ✦ Longer campaigns transforming Black Friday into ‘Black November’ ✦ Operational challenges amidst record-breaking volumes Supported by: NOVOS | eCommerce Agency of the Year, Scurri, RevLifter, ASK BOSCO® - Marketing AI, Price Trakker, Prisync | Dynamic Pricing, PayPoint plc, fulfilmentcrowd, nShift, Upp.ai, commercetools, Tradebyte, and Mirakl Read the full article here 👉 https://lnkd.in/eZ259vNM

"For the same media spend, our profit increased by 10%" - Dan Coleman, Head of eCommerce at Andertons Music Co Find out how we helped Andertons maximise their PMax performance in the full customer story - link in comments #GooglePMax #PMaxOptimisation

⏰ Just 4 Days left to enter! Are you a paid media manager working with retailers? We want to hear from you! Tell us about the challenges, successes, and opportunities you see in PPC. From managing large-scale campaigns to navigating shifting market conditions, your insights are invaluable in helping us understand what matters most to professionals like you. 🏆 Submit your responses by Thursday, 19th December, and you’ll be entered into a draw to win a pair of Bose QuietComfort Headphones! 👉 The survey link is in the comments below. #PaidMedia #PPC #DigitalMarketing #MarketingInsights

Black Friday 2024 showed us something big: AI is the game-changer for paid media success. 💡 Simplify the Complex: Automation removes the guesswork and streamlines your strategy. 🎯 Smarter Campaigns, Better ROI: Align spend with real-time insights for results you can trust. 🚀 Proven Impact: Upp.ai clients saw a 110% revenue uplift and 18% higher ROAS this year. The lesson? AI doesn’t just optimise—it transforms. 👉 Swipe through to discover how Upp.ai drives smarter, scalable growth. Speak to our team to find out how we help teams achieve game-changing results: https://lnkd.in/esyTG2Nq #PaidMedia #DigitalMarketing #AIinAdvertising #PerformanceMax #MarketingStrategy #Automation #ROAS #BlackFriday2024

📣 Calling all paid media managers working with retailers, we want to understand what matters most to professionals like you! We’d love to hear about the challenges and successes you experience in PPC, as well as where you see opportunities for improvement. With the complexity of managing large-scale campaigns and adapting to shifting market conditions, your insights will help us better understand what matters most to professionals like you. https://hubs.la/Q02_3-200 🏆 Submit your insights by Thursday 19th December and we’ll enter you into a draw to win a pair of Bose Quietcomfort Headphones #PaidMedia #PPC #DigitalMarketing #MarketingInsights

Black Friday may be over, but the lessons learned can drive your success year-round. In the final blog of our Black Friday series, we dive into how AI tools like Google’s Performance Max can help you move from reactive chaos to seamless, scalable growth. 🎯 Shift from Micromanagement to Mastery: Trust AI to handle complexity and focus on strategic inputs for better results 🎶 AI as a Symphony Conductor: PMax dynamically adjusts campaigns, learning and optimising in real time to create cohesive growth strategies 🚀 Results That Soar: See how Upp.ai clients achieved a 110% revenue boost and 18% higher ROAS this Black Friday Say goodbye to reactive tactics and hello to seamless, data-driven success. Ready to finish strong and plan smarter? Read the full blog: https://lnkd.in/eHGC7-DX #BlackFriday #PaidMediaAI #PerformanceMax

Great webinar with IMRG yesterday!

🔎 Are you looking to stand out in the crowd this Black Friday? Look no further - we've done a round-up of the key strategies you can use to take a bold approach in the golden quarter ➡ Swipe through for details! Link in comments for the full blog #BlackFriday #CyberMonday #BlackFridayStrategies #GoogleShopping #GooglePMax #GoldenQuarter

We’ve had a great day at Retail Week’s Innovation Summit sharing the scale of opportunity that Adaptive AI offers the retail community. Our very own Stephen Warrington kicked off the panel session with Retail Economics' Richard Lim - giving a sneak peek of research on the transformative role of AI in retail media strategies. Highlights from the session: Key findings from the research 💸 £31 billion of retail spend originated from search engines - dominating any other channel, yet retailers often undervalue its influence 💸  Brands overlook an estimated £6.7 billion in annual sales by not prioritising online search 💡 There is a mismatch between consumer reliance on search in the customer journey and retailer investments in search engines The Panel identified the following areas of focus: 🎤 Concentrate on getting context from your business back into the ad platforms. Enrich the data you’re inputting, so the platforms can really understand your business 🎤 Make sure you build the culture within your business as you adopt and implement new tools - bring them on the journey with you and get internal buy-in The afternoon round-table session attracted representation from the largest retailers in the UK spanning Product, Data Architecture and Media Buying responsibilities, as we explored the path to advanced media buying for retailers. Thanks to our hosts Retail Week for a brilliantly run day, and some valuable exchanges in the sessions and break-outs. Hannah Buckley Megan Dunsby