PPC Live

When the Boxing Day sale ends, PPC Live #15 Early Bird sale ends too!! :) It's going to be an epic first event of the year. Gokce Yesilbas will cover Ad Copy Testing with AI Models 🐻 Russell McAthy will cover Customer Journey Analytics and Funnels Baris Asa will cover a much sought after - GA4 in Action: Essential Skills & Hidden Features This is the ideal Christmas present for a PPC geek in your life. 😉 Tickets are on sale on Eventbrite Don't miss the chance to be part of this digital marketing extravaganza – grab your tickets now! 🌟 In partnership with ClickTech, Upp.ai, withFrontier Digital Marketing, eCommerce & Growth Recruitment #PPCLive #PPCNetworking #EarlyBirdSale

Where will you: - get a list of the top 20 PPC experts to follow in 2025, who try their best to help for helping sake (not for clout), - read about how long tail vs short tail keywords research should be approached and what - get the details on how Google is testing multiple ads showing for a keyword by the same advertiser - learn about the LinkedIn posts that talk about how to manage shopping feeds and how to spot good performance beyond Google ads platform - hear about the #PPCChat community's 2025 PPC predictions.. ...all in one place? The PPC Live newsletter of course!! Quick - while the news is still hot off the press. Subscribe now.

This is the first time we're doing this...but it certainly won't be the last. It's time to announce our Top 20 PPC'ers to follow in 2025 based on their great engagement in the PPC Live Chat WhatsApp group Over the past couple of years we have had great community happening in our WhatsApp group. Many have asked questions, so many have answered - showing that there is no competition in this group. It's filled with PPC experts working in-house, in agencies, for tech tools and even as freelancers. They make the moderating of the group so easy because it's always filled with great conversation. So please take a moment to follow these highly curious and knowledgeable experts. If you're already following them - let us know - if not - you know what to do.😉 Here are your top 20 PPCers to follow - Chris Ridley Dids Reeve Tiago Goncalves Matt Beswick Ben Luong Benjamin Walker Adah O’ Donovan Odi Caspi Chris Bailey Andrew Bloch Birgul Woodford Neil Robinson Raihan Kobir Sam Cawthra Niki Grant Gemma Willder Maria Correia ✅ Barrie Smith Christopher Bell Uzair Shafique #PPCLive #Community #Engagement

We realised quickly that the business of running PPC Live NEEDED ambassadors. People keen to talk about PPC Live when founder Anu Adegbola wasn't in the room. People who would consistently share about the great PPC Live work being done, drive more people to attend the events, regularly contribute to the community and even be up for moderating events. So it gives us great pleasure to our latest ambassador Serge Nguele. Since Serge spoke at our October event, he has been promoting what we do every week. When we asked whether he would consider moderating our next event in February - he said yes, in a heartbeat! So if you want to see Serge, aka YOUR PPC DOCTOR, in action - join us on February 6th. He has already proven that he knows how to captivate a room. Go to ppc-dot-live for your early bird ticket. #Ambassador #Networking #PPC

A huge thank you to withFrontier Digital Marketing, eCommerce & Growth Recruitment, our second (yes SECOND!!) PPC Live #15 sponsor! Founded and led by James Congdon, a digital marketer himself, who spent a decade building award-winning international performance and e-commerce teams from scratch, while working in the very same roles himself. Having experienced what digital marketers go through in the workspace, he only delivers the most suitable candidates, and only ever engages marketers with relevant roles. Several of our community members, not only want to be employed but want a great fit for their career development. So this partnership is such a no-brainer!! This means that our February event will have everything we need to make it a fully stocked first event back in 2025. What are you waiting for? Get your ticket - early bird sale ends soon! Go to ppc-dot-live #PPCNetworking #PPCLive #Event #Networking

Got marketing budget leftover? We know where you should spend it. With so much still evolving in PPC and the updates in 2024 still not fully understood - our first event of 2025 is one you don't want your team missing. We'll cover understanding customer journey, GA4, and ad copy testing. Join the event that has been called "a fantastic event with super practical advice that's genuinely actionable" Ben Chrusciel Get your early bird ticket today. Partnered with ClickTech, Upp.ai and withFrontier Digital Marketing, eCommerce & Growth Recruitment Rob Goliah Ben Marshall Luke Carthy Nadia Mursal #PPCNetwoking #PPCEvent

The latest updates from the brightest PPC minds. Ready and waiting for you.

We continue to be very grateful that brands want to support this fantastic community of ours and see the benefit of what we do here. Next in the prestigious line PPC Live sponsors are Upp.ai. Upp.ai’s retail decision intelligence makes fast, smart advertising decisions in real - time and drives unparalleled profitability and performance on Google Shopping. They help retailers sell more effectively, and provide certainty of outcomes. They don't help blindly - they want to hear form you, their ideal customers. What are the challenges and successes you experience in PPC? Where do you see opportunities for improvement? With the complexity of managing large-scale campaigns and adapting to shifting market conditions, your insights will help better understand what matters most to professionals like you. So let's hear from you! By answering just three questions - you could win a brand new pair of Bose QuietComfort headphones! 🎧 🥳 Comment "win" and we'll share the survey with you. #Ecommerce #Survey #Sponsors

Your PPC campaigns are driving traffic (and in peak sales season, it better be) — but are they driving results? The median landing page conversion rate across industries is 6.6% in 2024. For paid search and social, it's slightly better at 10.9% and 12%, but there’s much room for improvement. The good news? Small, strategic changes can lead to exponential growth: ✨ Reducing load time by 0.85 seconds = 7% more conversions (Cloudflare) ✨ Customized CTAs = 42% better performance (Mindstamp) ✨ Real (not AI) images of people = 17.2% higher conversion rates (VWO) Investing in Conversion Rate Optimization (CRO) isn’t just about boosting conversions—it's about making every PPC dollar work harder. From tailored landing pages to frictionless forms, CRO refines the user journey, ensuring your ad spend delivers maximum ROI. 🔍 What does a CRO-focused PPC strategy look like? ✅ Optimized site speed ✅ Personalized CTAs ✅ A/B testing & heatmap insights ✅ Clean, distraction-free layouts CRO doesn’t just amplify ROI—it improves user experience, supports multi-channel performance, and leverages data-driven decisions to refine your approach continuously. 💼 Ready to unlock the full potential of your PPC investment with CRO? Read Dii Pooler's comprehensive guide now. #DigitalMarketing #PPC #CRO #MarketingROI #PPCBlog

The wonderful Lottie N. came to a PPC Live event, saw how awesome our audience is and graduated to being a speaker. 🥳 🙌 Isn't that lovely? That could be you!! Check out our next PPC Live event in February to debate with other PPC practitioners and face and overcome our challenges (especially that of customer journey, ad copy testing, and GA4) together! Early bird ticket sale is ending soon. #PPCNetworking #PPCLearning #EarlyBirdSale