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How to best handle Google Ads shopping campaigns? 🛒 With the rise of automation and the Performance Max format, several options open up for PPC specialists. 📊 In our latest article, we'll introduce you to the 6 strategies we use most often - depending on the state of your account, product feed and client's business. 🤝 Find out all about it on our blog! ▶️ https://lnkd.in/euh8CCnq #proficio #marketing #blog #shoppingcampaigns #googleads #ppc

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Google Ads can be hard to get your head around. However, what if there was a way to launch a campaign across different platforms, using artificial intelligence to maximise the chances of clicks and conversions? Introducing Performance Max campaigns. In this comprehensive guide we’ll tell you everything you need to know about Performance Max, including the pros and cons, how to optimise your campaigns, and how to get started.

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🚀 Mastering PPC Campaigns: Key Strategies for Maximising ROI 🚀 Curious about how to turn PPC campaigns into powerful ROI drivers? Our latest blog dives deep into expert tactics and best practices that can transform your approach. Whether you’re new to PPC or a seasoned marketer, there’s something here for everyone looking to boost their digital marketing game. Check it out now and elevate your PPC strategy to the next level! https://bit.ly/3S6Et9G #PPC #DigitalMarketing #ROI #MarketingStrategy #BusinessGrowth #OnlineAdvertising

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Optimising PPC advertising using AI: A talk by Dr. Jordan P. and Dr. Tom Prescott. 💡 📅 Wednesday 26th June, 18:00-20:00 📍 Bayes Business School Join Datasparq data scientists, Jordan Palmer and Tom Prescott as they present an innovative approach to pay-per-click (PPC) advertising optimisation. Their talk will provide an overview of a real project that saw them implement a dynamic bidding technique using a combination of Thompson Sampling using PyMC and an optimiser. Come along to learn... → How Jordan and Tom optimised PPC bids and enhanced campaign performance → The potential of Thompson Sampling and optimisation in PPC → The associated ethical considerations Book your place now 👉 https://lnkd.in/eVExSYNQ

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As we move deeper into the digital era, the landscape for creatives continues to evolve at a breakneck pace. Our data-driven research shows that creatives who use this comprehensive checklist see an average 27% increase in conversion rates and a 33% boost in return on ad spend (ROAS) for their PPC efforts. Whether you're a seasoned pro or just starting out, this checklist is your roadmap to navigating the ever-changing world of digital marketing. Dive in and discover the strategy that will transform your PPC campaigns and position you as a true creative powerhouse in 2025.

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Accurate data is the backbone of any successful campaign, helping agencies reach the right audience, optimise budgets, and drive real results for their clients. Curious about how it all works? Dive into our latest article to see how precise data can elevate your ad strategies: https://buff.ly/48aAVtZ #B2BData #DigitalMarketing #PPCTargeting #DataDriven #MarketingSuccess #RDMarketing #ResultsDrivenMarketing #AdStrategy

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Discover how attention metrics are reshaping ad measurement in EMARKETER's 2024 Attention Metrics Ecosystem Report. This report explores how attention goes beyond viewability to measure real ad impact, helping brands optimise campaigns and drive better results. It includes detailed analysis and insights from across the attention industry, as well as direct input from Amplified Intelligence's Karen Nelson-Field PhD. If you're not using attention metrics already, find out how to get started by downloading the report here #AmplifiedIntelligence #AttentionMetrics #AdTech

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Did you know that last-click attribution captures only 1.3% of Pinterest's impact on sales? This eye-opening statistic from Fospha reveals a critical truth: traditional measurement methods are leaving massive value on the table. Discover how Marketing Mix Modelling provides privacy-compliant insights to boost ROI and optimise strategies: http://spr.ly/6045Ugfbh

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While the Google Ads platform should always be your single source of truth for PPC performance, recent developments within Google Analytics 4 now allow for more comprehensive cross-channel analysis of your marketing efforts. And, in our latest guide, we detail the 7 reports paid search advertisers need to be aware of when evaluating Google Ads efficiency. Read it today to learn: • What these reports can reveal about your marketing campaigns • Why attribution models are key to data analysis • What we recommend to our GA4 clients • And much more #ga4 #googleads #ppc

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📢 Attention Advertisers! 📢 What are the best ways to measure the impact of your audio campaigns? Episode 10 of Tripod: The Audio Advertising Podcast, is here to answer your questions! Our experts delve into effective measurement techniques and the future of advertising attribution. Catch the full discussion and learn how to maximise the effectiveness of your audio campaigns. Listen now! https://lnkd.in/eZ94e5ZC #Advertising #Podcasting #Measurement #Attribution #MarketingInsights

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