Nadia Mursal

In an era where online presence is crucial for business success, understanding the significance of Search Engine Optimization (SEO) cannot be overstated. Looking for ways to enhance your visibility and branding, build trust and credibility or for a higher return on investment? Reach out to us LOCALiQ_UK winners of SEO Agency of the Year in the UK Agency Awards 2024. #SEO #bevisible #onlinepresence

1

🚀 Signs You Need a PPC Specialist for Your Business 🚀 Managing Pay-Per-Click (PPC) campaigns can be challenging, especially as the digital marketing landscape evolves. Here are key signs that you might need a PPC specialist: Declining ROI 📉 If your PPC campaigns aren’t delivering a strong ROI, a specialist can optimise them to ensure every dollar spent drives maximum value. Low Conversion Rates 🔻 High click-through rates (CTR) are great, but if clicks aren’t converting into leads or sales, a specialist can analyse and improve your funnel, landing pages, and ad copy. Inadequate Keyword Strategy 🔍 Keywords are the backbone of PPC. If your keyword strategy feels off, a specialist can conduct thorough research to identify the most effective keywords for your business. Poor Ad Quality Scores 📝 Low ad quality scores can lead to higher costs per click and lower ad placements. A specialist can craft high-quality, relevant ads to improve your quality score, reduce costs, and increase visibility. Limited Time or Resources ⏰ Running PPC campaigns requires time, expertise, and resources. If you or your team are stretched thin, a specialist can take over the workload, allowing you to focus on other critical areas. Lack of Expertise 🧠 The PPC landscape is constantly changing with new tools and best practices. A specialist can provide the latest insights and strategies to keep your campaigns competitive. High Ad Spend with Low Results 💸 Spending a lot on ads but not seeing the expected results? A specialist can audit your campaigns to identify wasteful spending and reallocate your budget more effectively. Complex Campaign Needs 🛠️ As your business grows, your PPC needs may become more complex. A specialist can handle the complexity and scale of multiple or expanding campaigns. #PPC #DigitalMarketing #Advertising #BusinessGrowth #MarketingStrategy #ROI #PaidSearch

6

🎁🎉 Q4 Ecommerce Growth 🎉🎁 We are already ranking position 2 for a transactional 201K peak trading UK search volume term for a gifting brand we started working with 90 days ago. Beating high authority retail giants Marks and Spencer and Fortnum & Mason. **This is not the first time we have done this postion 1 for this term is a brand we worked with two years ago.** Before working with us, the company an established e-commerce gifting brand had been working with an SEO for the past 2 years and was not getting much movement - for this term back in June the brand was Page 2, and July growth into 9 during the first month of engagement and now we are position 2. NB: As you will see from the image accompanying the post we have moved from 43-13 and 13-6 for two terms with a current volume of 50K per month (outside peak). Massive gains are being made. This growth in such a short time frame is a testament to the head of ecommerce putting faith in us, with a small internal resource massive shift from the POLARIS | SEO & Content Agency team to work on not just optimisation, content creation, new wireframes and addressing legacy technical issues holding the site back. We are bold, and we do sometimes suggest hard-to-swallow changes - but everything is data-backed (or based on years of e-commerce experience) we back ourselves, put the hard yards in and this is why we get these results so quickly. SEO campaigns are underpinned by passion, proactivity and clear strategic direction working on impactful areas to maximise exposure. This is how we get these results, time and time again. Big thanks to Sam Marlow working dilligently to deliver the campaign strategy with the client to get this traction. Safe to say, we have only scratched the surface, the peak index can be volatile and fluxes daily. We have briefed the team with a whole new Q4 strategy still to deploy to ensure we "stay sticky" during this peak for these queries - plus move further on a 300K term we are currently position 4. Data reference: SE Ranking - 2024 compare by dates 09 July - 07 October

14

2 Comments

It’s that time of year again when almost all retail businesses go into full peak and we prepare PPC campaigns to capitalise on as much as we can around Black Friday! So, with that in mind I’ve pulled together some of my top tips for sorting your eCommerce site out ready for Black Friday. Want access to over 3,000+ keywords which could help you optimize your store around primary Black Friday search terms?  comment “BFSEO” and I'll DM it you. #blackfriday #seo #seoadvice #ecommerce

29

3 Comments

If you're a local business wondering how far away from your business address you can expect quality GBP rankings, there's honestly no black and white answer. It's really based on the amount of competition in the area and the industry. The more competition, the tighter the radius of ranking in the map pack. The less competition, the larger the radius of ranking in the map pack. Proximity holds the most weight in Google's GBP rankings. If there are multiple competitors in close proximity to you, then other signals like reviews, GBP categories/services, website optimization etc. are what's going to push you to the top.

2

1 Comment

How Accurate B2B Data Enhances PPC & Ad Targeting for Agency Clients Agencies are under increasing pressure to maximise every pound spent on PPC and ad campaigns for their clients. But what often goes unnoticed is the power of accurate B2B data as a foundational element in achieving those high-impact results. At Results Driven Marketing, we dive deep into this critical link between data accuracy and effective ad targeting in our latest article, “How Accurate B2B Data Improves PPC and Ad Targeting for Agency Clients.” Here's a glimpse into how precise data can elevate your clients’ campaigns: Better Targeting, Higher Conversions Accurate B2B data allows agencies to reach the right audience segments, increasing the likelihood of conversion. By honing in on specific industries, company sizes, and job roles, ads become hyper-relevant, leading to more qualified leads. Enhanced Ad Relevance When data is on point, agencies can create ads that resonate with the unique needs of each audience segment. This relevance not only boosts engagement but also increases Quality Scores, reducing overall CPC and improving ROI. Budget Optimisation Using accurate data means less money wasted on irrelevant clicks. Targeted campaigns focus ad spend on high-potential prospects, maximising every dollar and demonstrating to clients the value of precise, data-driven targeting. Stronger Client Relationships Data-backed targeting showcases the agency’s commitment to client success. It builds trust and credibility as clients see tangible results, paving the way for long-term partnerships. 🔗 Read the full article for a deeper dive into how accurate B2B data empowers agencies to take their PPC campaigns to the next level:

2

1 Comment