Inderpaul Rai

New YouGov survey on Google cookie deprecation - who's ready? 🍪 🌓 56% of UK marketers unfamiliar with ad targeting methods outside of third-party cookies 🤔 48% unsure when their full transition to post-cookie will be complete 📈 Biggest post-cookie hurdles: targeting (41%) & measuring campaign effectiveness (39%) Find out more ⬇️ link in comments + charts below.

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/JnRM0E

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/ueOwAV

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report, published this morning, sees UK marketing budget growth hit a decade high 🚀 The Q2 2024 survey includes: 📈 Marketing budgets see strongest upward revision since Q1 2024 📈 Upward revisions to budgets across every main category 📈 Company-own financial prospects at strongest since Q3 2021 Chris Falconer, Group Managing Director, at McCann Central said: ‘It’s great to see the IPA’s Q2 Bellwether results showing an improved performance and a brighter outlook. For our part, we’ve certainly noted an increase in activity across all of our McCann Central offices and growing demand for key services particularly social, B2B, PR and Media. We’ve also had a busy first six months in terms of new business and, with some big wins under our belts, we are confident about the second half of the year.” Read More 👇 https://lnkd.in/ekprz6DZ #BellwetherReport

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/MRFT2t

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The buyer personas are nailed, the messaging is perfectly crafted, but the budget falls short. Strategist Tom Edwards breaks down how to optimise your paid media budget and do more with less into 4 steps. Read the article: https://lnkd.in/eEkvviqB #PaidMediaOptimisation #B2BMarketing

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Business investment is expected to gradually recover in 2025. (Hooray!) But this still means marketers must squeeze the most from their carved-up budgets in the meantime. (Boo.) So we've put together our top tips here...

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This is so interesting (or should I say "Pinteresting?" (source: Matt Navarra via Stacked Marketer) We've been running ads for clients on this platform for 3 years - it's not perfect but does help with brand awareness. We're also about to take our Pinterest Media Buyer Certification at The Social Ads Squad so this news comes at a good time. How have you used Pinterest for your marketing or client's marketing? Has it been effective? Would really love to hear opinions from the marketers out there!

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DOOH Takeaways - Your monthly digest of what not to miss 🎨 Creating the right templates can have hugely beneficial results in your ability to deploy tailored, relevant ads, along with the opportunity to effectively measure the impact. Source The Media Leader UK: https://lnkd.in/estxXeAe 📏 DOOH uses technology like in-screen sensors, mobile tracking, and geolocation to provide more accurate audience insights. Advertisers can now track who’s viewing ads, when, and even actions like visiting a store or website Source Broadsign: https://lnkd.in/e4hnuGU6 🇮🇹 The digital infrastructure of media owners offers many opportunities to create additional benefits for municipalities and the public said Ströer co-CEO Christian Schmalzl Source Billboard Insider: https://lnkd.in/e-fffs-n 🐶 Allianz embarked on a mission to increase awareness of their pet insurance offerings in Spain, targeting pet owners in urban and suburban environments. Source Displayce: https://lnkd.in/eQQMvEqi 🦾 DOOH offers a highly impactful and unskippable advertising format, making it a compelling alternative to online advertising. Source Portada: https://lnkd.in/e_8n2WNH #programmatic #dooh #news #pdooh

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🎙 New Siege Media podcast is live! Ross and Emily had a really interesting conversation around product-led digital PR initiatives and a bit about the Siege process to this work. I highly recommend this episode for folks in the content creation space and looking to get more eyes on their content and high quality links acquired for that content. 📈 https://lnkd.in/g8nmsVA3

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🛍️ What's driving UK consumers as we look ahead to 2025? Reputation's latest research report is now available! Download your copy today and learn: 1️⃣ Why reviews still rule 2️⃣ Why taking action matters 3️⃣ How trust is shifting 4️⃣ Why engagement is key to success 🔎 The takeaway? If your business isn’t prioritising reviews and reputation management, you’re missing out on trust, loyalty, and conversions in a competitive market. ➡️ https://lnkd.in/eXc8EqZU #ConsumerBehaviour #OnlineReputation #DigitalMarketing #CustomerExperience #CX #Reputation

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Did you know that only 3% of marketing agencies in the UK are Google Ads Partners? Ads Partners are recognised by Google for having the skills and expertise to optimise your campaigns and help you to get results - Swipe to find out why you should partner with one of the top agencies in the UK! Ready to grow your business with an Ads Partner? Visit us now for your FREE marketing audit. #Marketing #DigitalMarketing #PartnerAgency #GoogleAds #MarketingStrategy

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🧠 What makes people trust advertising? According to Credos, the UK advertising think tank, it’s not just about promised value or social impact. The top factor? Enjoyment. Explore this insight in Francesca Barber’s blog: https://lnkd.in/eAi52RyD

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The good news keeps coming… A bit more detail on the great results achieved through our Organic strategy which bagged a Best Use of Search award at the UK Search Awards last week. 2025 looks set to be an even more exciting year as we look to roll out even more award-winning work across even more brands. We have some availability for additional brands looking for SEO and Digital PR support, please get in touch with myself or George H M Webb for more information. #SEO #Organic #PerformanceMarketing #DigitalPR #Search #UKSearchAwards

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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