Modern’s Post

Here are some things you probably didn’t know you can test with incrementality 👇 To help guide your paid media program to profitability: •7-Day Click versus 7-Day Click or 1-Day View •If Performance Max helps or hurts account conversion rate •How many existing customers ASC acquires even with a 0% current customer cap •If branded search is helping at all or taking credit for conversions you would have already gotten •Which cost cap setting leads to the most incremental profit •If display is having any type of impact on anything at all (results may be shocking) •How much more you can increase spend and stay below your target CPA goal *Quick disclaimer* these tests only work with enough volume. Incrementality testing is recommended for brands spending more than $200k per month on ads. Platforms like Stella | Growth Intelligence can help you conduct and measure incrementality studies and present learnings to stakeholders with ease. #incrementality

Nobody wants to fall into the Paid Search trap, as it can be a costly mistake.🙈 That's why Ethan shared her perspective along with a solution. To address this issue, consider categorizing your Paid Search into closed-won revenue segments: ✨Brand ✨Competitor ✨Generic This approach will help you assess the returns across these three search categories. What are your thoughts? Will you give it a try? #b2bmarketing #paidsearch #miam

Which tactics drove the most digital revenue and topped the list for advertisers? Find out in this post, and get tips on using these trends to strengthen your sales strategy. #digitaladvertising #localadvertising #localmediasales #digitalrevenue https://ow.ly/Bi1o50QIrKO

Which tactics drove the most digital revenue and topped the list for advertisers? Find out in this post, and get tips on using these trends to strengthen your sales strategy. #digitaladvertising #localadvertising #localmediasales #digitalrevenue https://ow.ly/ZctP50QIrLM

The poll results are in, and we're intrigued with the outcome. ✏️ 75% of participants find it challenging to increase revenue from paid ads. We have an entire module focused on this topic with Bryttney Blanken 🎯 Module 4 - How to Go-To-Market 🎯 Bryttney will guide you through how to: - Craft your dream buyers using the "RITE" framework - Create a full list of must-have audiences. - Design high-converting ads (with real-life examples) - Build your first media strategy. In this 20-minute module, you'll also get practical templates and free tools to boost your paid media revenue.💰 PS. The B2B Advertising Foundations course will cover all the topics mentioned in last week's poll. Special thanks to those who participated. 🙏 Join 1,000+ B2B marketers levelling up their paid advertising skill sets & be notified when this course goes live on May 31st. https://lnkd.in/ewQ6CFY9

6 weeks ➡️ £2,100 Spend ➡️ £130,000+ Client Value Gained (Plus £420,000 in potential value) 🫨 In just six weeks, one of our clients saw a jump from 45 to 90 client enquiries without spending a penny more! 🤯 100% more value… at £0 extra cost But how…? Consistency. But bear in mind, consistency isn't just about doing the same thing repeatedly (you know how the saying goes, I won’t bore you again with it) It's about constantly refining and improving based on data and insights to achieve exceptional outcomes. 🌱 By consistently optimising our campaigns and refining our strategies without increasing ad spend, this partner firm experienced a remarkable increase in client enquiries over a short time! 🚀 Consistency in running paid campaigns is crucial to our process for several reasons. 🌟 First, it allows us to gather meaningful data and insights over time, helping us understand what's working and what's not. This data-driven approach empowers us to optimise campaigns effectively, trimming the fat and focusing on strategies that bring REAL results. 📊 Notice how I started this by speaking about CLIENT VALUE I only care about direct ROI Not the “vanity metrics” most marketers love to scream about. Enquiries, Clicks, Traffic, or the worst of them all… impressions No-one cares that your ad was seen by 8000 people in Timbuktu At least no firms we have partnered with We want to address black-and-white ROI only Spend ➡️ Qualified Enquiries ➡️ Clients Converted ➡️ New Client Value Interested in hearing more about how we’ve successfully applied this strategy in the past? DM me “CONSISTENCY”, and let's chat! 💬 #DigitalMarketing #MarketingStrategy

Google Ads is rolling out new features for Performance Max campaigns that offer more control, deeper insights, and powerful tools to optimize your campaigns for customer acquisition and retention. Here are six key takeaways from these new features: ▶️ Optimize for acquiring new customers with high lifetime value (Beta). ▶️ Focus on winning back lapsed customers (Beta). ▶️ Exclude specific IP addresses to prevent irrelevant traffic and optimize ad spend. ▶️ Test replacing final URLs with more relevant landing pages to potentially increase conversions or conversion value (Beta). ▶️ Tailor ads and promotions to your audience's age and gender. ▶️ Track real-time spend and projected performance to identify budget optimization opportunities. Link to the official Google Newsletter: https://lnkd.in/dfnWA2Yz

Is your digital strategy still chasing clicks while ignoring the changing rules of online engagement? 🫢 Great article https://bit.ly/4gzyXqW by Adriana Tica (https://lnkd.in/gHdgXqsf) #DigitalStrategy #OnlineEngagement #DigitalMarketing #ContentStrategy #MarketingTips #SocialMediaStrategy #DigitalTransformation

🚀 Reflecting on Past Successes and New Challenges 🚀 We recently had a fascinating conversation with a past client who approached us to create a paid media plan for a service we marketed for them back in 2020. While we haven't won the work yet, our discussions have been incredibly insightful. To ensure we crafted the most effective strategy, we revisited our old research from their 2020 campaign. The findings were eye-opening: 📈 Cost Per Click (CPC) has grown by 233%! 📈 Website Traffic has surged by 278%! While the increase in traffic is fantastic news, the significant rise in CPC presents potential challenges. This sharp increase means our client will need to allocate a larger budget to achieve the same reach and impact as before. It’s a stark reminder of how rapidly the digital landscape evolves and the importance of staying agile and data-driven. We’re now focused on addressing these challenges head-on, ensuring our proposed plan maximizes ROI despite the higher CPC. By leveraging the latest tools, trends, and our expertise, we’re confident in our ability to turn these challenges into opportunities for growth. Has anyone else ever looked back at old research to see the impact of CPC inflation on the industry and the clients media budgets? #DigitalMarketing #PaidMedia #ClientConversations #MarketingStrategy #CPCChallenges #DataDriven #GrowthMindset #MarketingEvolution

🚀💡Paid Local Traffic: Driving Growth and Visibility in Your Neighborhood!💡🚀 🔥Ready to put your business on the local map? 💥 Harnessing the power of paid local traffic can skyrocket your visibility and get those leads flooding in. But hold on to your hats, because we're diving into this digital whirlpool full throttle! 🌪️ Let's break it down, shall we? Here's why paid local traffic is the cherry on top of your marketing sundae: 📍 **Pinpoint Accuracy**: Target your audience where it matters most - right in your neighborhood! No more casting a wide net and hoping for the best. Get up close and personal with those potential customers who are just around the corner. 🚗 **Avoid Traffic Jams**: Skip the online traffic congestion and take the fast lane to your audience's screens. With paid local traffic, you can zoom past the competition and make a beeline for those eager customers waiting to discover your business. 📈 **Boost Your ROI**: Say goodbye to shooting in the dark with your marketing budget. Paid local traffic lets you invest your dollars where they'll make the biggest impact. Watch your ROI soar as you connect with the right people at the right time. 🔍 **Uncover Hidden Gems**: Think you know your local market like the back of your hand? Think again! Paid local traffic can uncover hidden pockets of potential customers you never knew existed. It's like finding a treasure chest in your own backyard! Ready to take the leap into the world of paid local traffic? Remember, it's not just about reaching more people; it's about reaching the right people in the right place at the right time. Buckle up and get ready to ride the wave of local success! 🌊🚀 #PaidLocalTraffic #DigitalMarketing #LocalSuccess #TargetedAds #MarketingStrategy #BusinessGrowth