SparkForce

We’re kicking off next year’s webinar season with a strong one 💥 Before you’re off for your Christmas holidays, Casper has a quick message for you. And honestly, what better way to start 2025 than tackling one of B2B SaaS’s trickiest puzzles: getting the price right. On January 22nd at 4 PM CET, join us in Right Pricing for the Right Audience, our first webinar of the year. We’ll be unpacking the relationship between pricing and marketing – and trust us, it’s more complicated than it looks. But here’s the good news: Ulrik Lehrskov-Schmidt will join us full force, to bring his expert pricing insights (and answer all your questions). Don’t miss it! Sign up now using the link in the comments – because this price is right (it’s free 😉)

Let's talk website accessibility! 💡 It's important to remember that accessibility should be a top priority for everyone as we build websites. When designing, we must make sure that: ✨ We create bold text with good contrast between the text and background to make it readable for people with visual impairments. ✨ Implement landmarks as navigational tools on all web pages to make screen reading easier. ✨ Do mobile FIRST! This is where most designers (and non-designers) make the mistake. More than half of web traffic comes from mobile devices, so it's important to start by designing the mobile version first. #website #accessiblity #design

A few days left until the clock strikes midnight 🎉 If there’s one thing we’ve learned working in B2B SaaS, it’s this: the only constant is unpredictability. The markets shift, tech evolves, and buyer behavior keeps us all on our toes. So, is that it? Ending titles? Not in this industry. You see, despite the unpredictability, we can still take the lessons from 2024 (and beyond) and use them to forecast the road ahead. And that’s exactly what we’ve done in the last Weekly Spark for this year – our 2025 marketing predictions are here to help you navigate what’s next for your strategy. Check it out 👇

“How many of your investments were home runs, and how many completely failed?” 💸 This was just one of the participants’ questions our guests tackled during our latest webinar on the B2B SaaS investment landscape. Here’s what Nicolaj Højer Nielsen shared: “Out of 12 investments, I’ve had four home runs, a couple that looked good on paper, and about 3 or 4 bankruptcy filings.” Mathilde Lyet added her perspective on the rollercoaster ride of early-stage investments: Sometimes, it’s quiet for what feels like forever, and then – BOOM – five new customers appear, and suddenly things take off. If you’ve ever wondered about the true ups and downs of venture capital, this conversation was packed with insights, from unexpected turnarounds to the patience it takes to see real returns. Want to hear more? Follow the link in the comments to watch the full webinar 👇

You're left with more questions than answers 🙃 #meme #cpc #marketing

When you let the interns take charge of Christmas content... This year, we decided to get festive: “SparkForce style”. And by that, we mean recreating an iconic intro from the TV series The Office – you know, the one they call “the best intro ever.” Here’s the twist: ours is all about Christmas ✨ We’ve got Ethan pulling off a cartwheel (we’re still wondering how), Søren and Simon rocking out like they’re headlining a holiday metal fest and Bianca joyfully selling SparkForce (do we ever stop?). Is it THE best intro ever? Probably not. Is it OUR best intro? Absolutely. And honestly, that’s all that matters. From all of us here at SparkForce, happy holidays! 🌟 Stay tuned for the behind-the-scenes video. Yes, we made one of those too 👀

If there is one thing we enjoy here at SparkForce, it’s talking 🙃 And when it’s not about Danish weather, Star Wars, or how cute our office dog, Aiko, is, we (mostly) talk about B2B SaaS marketing. That’s why we’re so excited to introduce our latest podcast series, The Engine Room🎙️⚙️ In this podcast Magnus Windeløv and his expert guests take you behind the scenes of modern marketing, sharing strategies, stories, and tactics of top professionals in the B2B marketing world. The Engine Room isn’t just your typical marketing talk. It’s a handy playbook filled with actionable insights and candid, unfiltered testimonies from industry experts. So, without further ado, we’re excited to present our very first episodes – now on our brand new YouTube channel! Check it out through the link in the comments – subscribe and join us in The Engine Room!

Capturing a lead? That’s just chapter one. Whether it’s life or business, relationships don’t grow just from a single handshake (or email). It takes care, consistency, and yep – a sprinkle of charm to truly grow ✨ This week in The Weekly Spark we are discussing the art of nurturing your leads. From creating effective nurture flows to building trust, we’ve got the insights to keep your leads engaged and your pipeline thriving. Check it out below – and hey, if you feel a little charmed (we can’t help it, really 😉), don’t forget to hit that subscribe button!

The B2B SaaS investment landscape has transformed since the days of “growth at all costs”. In our latest webinar, we explored how things have changed. Back then, spending resources for top-line growth was the go-to strategy – but that approach is now a thing of the past. Here’s what we learned: - Sustainability over speed: The market has moved away from prioritizing growth at any expense. Metrics like CAC payback are now front and center in investment decisions. - Lessons from the past: There are investments that wouldn't necessarily make the cut today. The focus has shifted to startups with scalable, sustainable growth models. - A recalibrated market: With more realistic valuations at Series A, B, and C, investors are now placing their bets on stronger fundamentals. If you’d like to know more, here’s a snippet from the webinar on how these market shifts are shaping the next wave of B2B SaaS investments 🎥 #B2BSaaS #VCTips #StartupGrowth #SaaSInvesting

Great CTRs are only half of the battle 🤺 #ctr #conversions #meme