Kris Beltins’ Post

🧐 « With this style of campaign management in SA360, retailers in the future will enable brands and their agencies to manage campaigns themselves. This will also help retailers improve brand relationships and drive additional revenue, while maintaining control of the shopper experience. » Empowering the Retail Media Ecosystem with Search Ads 360 #retailmedia #google #searchads

Retail media is on the rise due to its mutual benefits for retailers and brands, especially as third-party cookies become obsolete. To capitalize on this trend, Google has launched a closed beta for offsite retail media campaigns in Search Ads 360 (SA360). This solution aims to leverage retailer data while protecting consumer privacy, allowing brands to reach consumers off retailer websites and drive sales. The beta includes features for self-service campaign management, enabling brands to have more control and transparency over their media investments. Google is partnering with retailers like Lowe’s to expand this offering, aiming to increase efficiency, scale, and performance in retail media advertising. The focus is on protecting shopper information, providing improved reporting, and streamlining campaign management for brands. As more retailers join, brands can benefit from common metrics and streamlined workflows across multiple retailers. Google plans to continue enhancing retail media solutions within SA360, supporting additional campaign types and features to drive greater performance. For more information, interested parties can contact their Google account team to participate in the SA360 beta. #PPC #SEA #Ads

Are you tracking only purchases through your Google Ads/GA4 Tag? Even though 'Purchase' is the end goal of your campaign, if you aren't tracking 'Add to Cart' (ATC) & 'Begin Checkout/Checkout Initiated (CI)', then you are missing out on valuable customer journey & remarketing data. Here are 3 reasons why I always recommend adding ATC & CI - • They help in understanding customer journey: With add-to-cart & begin-checkout in place, you can understand where you are losing customers. Are there sufficient add-to-cart events, but there is a huge drop in checkout initiated? That could signal a poor user experience or slow website. • They help in understanding product demand & customer preferences: You may love all your products equally, but your potential customer will buy only what they find valuable. They may add many products to cart, but then drop them before initiating checkout. With ATC & CI actions being tracked, you can understand which products are struggling to convert. • They help in recovering lost purchases: You can tailor your campaign creatives better for particular audience segments, such as offering discounts to those who abandoned their carts just before purchase. Combine this dynamic remarketing and you can bring back customers who didn't complete their purchases earlier. Please share your thoughts. #googleads #ga4 #ecommerce

Exciting news! Google has launched a closed beta for offsite retail media campaigns in Search Ads 360* (SA360). Here's what you need to know: 1️⃣ Empowering Brands: Brands can now leverage retailer data for impactful advertising beyond retailer websites, driving sales and reaching more consumers. 2️⃣ Self-Service Options: Google partnered with Lowe's retailer, where the pioneering self-service model for brands has been initiated. This means more transparency and control over media investments. 3️⃣ Privacy-Centric Sharing: Retailers can selectively share first-party data in a privacy-centric manner, ensuring consumer trust while still enabling effective advertising. 4️⃣ Improved Reporting: Brands benefit from improved reporting, allowing them to measure success at the brand, campaign, or SKU level. This means better optimization for higher performance. 5️⃣ Streamlined Management: With SA360's self-service model, brands and agencies can easily manage campaigns from one centralized location, enhancing efficiency. 6️⃣ Expanding Reach Future support will include more campaign types, such as Microsoft campaigns. Search Ads 360*, also known as SA360, is a powerful tool by Google designed for agencies and large-scale advertisers to manage search engine marketing campaigns across multiple channels and search engines. SA360 integrates seamlessly with other Google Marketing Platform products like CM360 and DV360. Source: https://lnkd.in/d6YBykNi #ecommerce #googlemarketingplatform #googleads #ppc #sem #retailmedia #digitalmarketing

The Google Ads $337M, 10X ROAS protocol. Having worked on 243 DTC accounts… These 6 strategies have consistently had: The greatest impact on ROAS: 1. Hybrid Google Shopping campaigns 2. Leech product optimisation 3. Campaign segmentation 4. Campaign consolidation 5. Budget spending hack 6. Negative products If you’re serious about DTC revenue growth… You’ll need the complete breakdown of each. Want access to them? ➡️ Like the post ➡️ Comment “Growth” ➡️ Connect with me Once you’ve done so, I’ll send them to you. ————————— P.S. Want priority access? Repost this ♻️

So Google is prioritising ad rank in the shopping network. Here’s what I am expecting and how I will be approaching this update. Firstly, I still believe there will be some prioritising with Performance Max. After all, Performance Max is: 👉 Conversion Focused 👉 Still Lacking Insights 👉 Using Dynamic Remarketing For these reasons, I believe Performance Max will still have higher reportable conversions. However, I am super happy to hear about these updates for this very reason 👇 ⭐️ New Customer Acquisition ⭐️ While I’m already running Standard Shopping campaigns alongside my Pmax campaigns, I am structuring my campaigns this way. 👥 Prospecting: Standard Shopping 💸 Converting: Performance Max I believe this update will allow these campaign types to work better together. Want to see how this structure plays out before vs after the update? Be sure to follow me, Brent Neale How do you think your strategies might change with this update? #googleads #performancemax

𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 𝐚𝐧𝐝 𝐅𝐫𝐞𝐞 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬: 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐨 𝐍𝐞𝐰 𝐌𝐚𝐫𝐤𝐞𝐭𝐬 🌍 Good news for retailers! Shopping ads and free product listings are now available in beta countries. This means you can reach new customers and expand your business to new markets. 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: 𝐄𝐱𝐩𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐫𝐞𝐚𝐜𝐡: Showcase your products to a wider audience. Be a pioneer: Be among the first to tap into these emerging markets. 𝐋𝐢𝐦𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐬: 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Participation may initially be restricted to certain retailers. Performance variations: Results in beta countries may differ from established markets. 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: 𝐔𝐬𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱:  Set a target ROAS to ensure consistent performance as traffic grows. 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: If you're using Performance Max in a beta country, keep your existing Display remarketing campaign active for parallel traffic management. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐧𝐞𝐰 𝐡𝐨𝐫𝐢𝐳𝐨𝐧𝐬? Start targeting beta countries today! >> 𝐆𝐞𝐭 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐒𝐭𝐨𝐦𝐩𝐢𝐧𝐠360 𝐟𝐨𝐫 expert guidance. 🌐 www.stomping360.com ✉️ [email protected] 📍 https://g.co/kgs/omvi5zu #businesscommunity #google #stomping360 #betacountries #performancemax #leadgeneration #googleads

🚀 Scaling Growth with Google Ads 🚀 I started working with this client in January and since then, we’ve seen some incredible results: 📈 100%+ increase in store revenue 💰 Previous ad spend: $5-6k/month 💥 Current ad spend: $15k/month Our new "business as usual" revenue for the past few months was their Black Friday target last year. Excited for this years Black Friday - setting the tone for next years business as usual revenue 😅 Here's what I did to scale: The original setup included one Performance Max (PMax) campaign focused on a single "hero" product, driving nearly all the conversions in the account. 🔍 Launched new PMax campaigns across their full product range, testing and optimising to see what else could perform. Giving us a bigger picture view of what products convert the best on Google - and scale into them. 🪩 Split brand searches out into their own campaigns so that we could get in front of new audiences as efficiently as possible - whilst controlling impression share for branded searches. 📊 This allowed us to tap into new search terms, push a wider variety of products, and bring in new customers—all while maintaining efficiency and maximising returns. 💰 Focussed on MER and profit margins and not just roas for a more holistic scaling approach. ℹ️ Ran a search campaign to informative blogs to capture people in their research phase, positioning us as an expert in their buying journey. By diversifying and scaling strategically, we’ve driven more traffic to the site efficiently, resulting in doubled revenue while improving ROAS & MER. It’s been a rewarding journey—and we’re just getting started! 🎯 #googleads #ecommerce #pmax #ppctips

9/10 eComm brands I talk to struggle with attribution & don’t know if their ad spend drives an incremental impact on their store. This is something we’ve been battling with for the better part of 2024. It’s especially important for our brands that spend over $5000/day. Looking at the Facebook or Google ads manager has proven to be pretty unreliable... So one way to solve this issue is using post-purchase surveys which we try to set up for every client we work with. Asking people how they first heard about you will give you probably the most accurate representation of which channel is working best for you and which channel is wasting your ad spend. We track responses daily and use internal spreadsheets to track the total New Customer CPA which you can monitor while scaling the ad spend on 1 channel and maintaining your ad spend on every other channel. 3 questions I advise every eComm brand to include in their PPS are: ✅ How did you first hear about us? ✅ How long have you known about us before deciding to purchase our product? ✅ What are you most looking forward to from your purchase today? You have to do everything in your capabilities to understand the customer journey otherwise you might be easily lighting your money on fire.

Maximize Your Back-to-School Sales with Google Ads 🎒 The back-to-school season is a prime opportunity to boost your sales! Here are four tips to make the most of it with Google Ads: Optimize Your Campaigns Early: Start planning and adjusting your campaigns ahead of time to capture early shoppers. Leverage Shopping Campaigns: Showcase your products directly in Google search results with shopping ads. Use Dynamic Remarketing: Reconnect with past visitors and remind them of your products. Highlight Promotions: Make sure your special offers are front and center to attract deal-seeking shoppers. Get your campaigns ready and make the most of this high-demand season! #GoogleAds #Ecommerce #BackToSchool #PPC #DigitalMarketing #SalesStrategy