Brent Neale’s Post

🚀 Scaling Growth with Google Ads 🚀 I started working with this client in January and since then, we’ve seen some incredible results: 📈 100%+ increase in store revenue 💰 Previous ad spend: $5-6k/month 💥 Current ad spend: $15k/month Our new "business as usual" revenue for the past few months was their Black Friday target last year. Excited for this years Black Friday - setting the tone for next years business as usual revenue 😅 Here's what I did to scale: The original setup included one Performance Max (PMax) campaign focused on a single "hero" product, driving nearly all the conversions in the account. 🔍 Launched new PMax campaigns across their full product range, testing and optimising to see what else could perform. Giving us a bigger picture view of what products convert the best on Google - and scale into them. 🪩 Split brand searches out into their own campaigns so that we could get in front of new audiences as efficiently as possible - whilst controlling impression share for branded searches. 📊 This allowed us to tap into new search terms, push a wider variety of products, and bring in new customers—all while maintaining efficiency and maximising returns. 💰 Focussed on MER and profit margins and not just roas for a more holistic scaling approach. ℹ️ Ran a search campaign to informative blogs to capture people in their research phase, positioning us as an expert in their buying journey. By diversifying and scaling strategically, we’ve driven more traffic to the site efficiently, resulting in doubled revenue while improving ROAS & MER. It’s been a rewarding journey—and we’re just getting started! 🎯 #googleads #ecommerce #pmax #ppctips

How closely are you tracking the profitability of your campaigns? Not every client pays close attention to this as much as they should. It’s just the reality of observing campaigns for years. But here’s the cool thing … WE DO! Most businesses focus on tracking revenue—knowing how much you made is essential. But revenue doesn’t tell the whole story. Profitability is what drives long-term success, and if you're not tracking how much profit you're making, you're flying blind. At Impakt Results, our success depends on our clients' profitability, so we developed a game-changing way to track profit margins in real-time using Facebook Pixel. 💡 Here’s how we did it—and how you can too: - Why It Matters: Many businesses track revenue, but focusing on profitability is what drives sustainable growth. - The Challenge: Facebook Ads Manager shows total revenue but lacks insights into actual profit on each sale. - The Solution: By implementing a custom event on Shopify’s checkout page, we track the total profit of every sale and send it back to Facebook Pixel. 🌟 The Impact: With real-time profitability data, we’re not just guessing—we know which products and customer segments drive real value, optimizing ad spend for maximum impact. Want to grow your business profitably? Implementing custom profit tracking is a smart first step! 💰 #Ecommerce #FacebookAds #Profitability #DigitalMarketing #BusinessGrowth #Shopify #ImpaktResults

𝗔𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝗮 𝟳.𝟰𝟬𝘅 𝗥𝗢𝗔𝗦 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀—𝟲𝟬𝟬𝗸 𝗔𝗨𝗗 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱! I'm thrilled to share some phenomenal results from a recent Google Ads campaign for an e-commerce client. With a strategic approach to media buying and optimization, we turned a $79k ad spend into $600k in revenue, achieving an impressive 7.40x ROAS! This success story highlights the immense advantage of having an expert team dedicated to e-commerce Google Ads. When a skilled team collaborates on media buying, they can unlock the full potential of targeted advertising—driving significant growth and scalability for businesses. It's not just about the ad spend; it's about smart strategies, continuous optimization, and deep understanding of the e-commerce landscape. Investing in a knowledgeable team can transform your marketing efforts into remarkable results like these. #googleads #ecommarketing #dtcmarketing #dtc #shopify #marketingagency #ppc

9 Shopping campaign segmentations I use for more control and scalability: (These also work for pMax) 1. Bestsellers 2. New products 3. Products on sale 4. Seasonal products 5. Single-product campaigns 6. Products to test lower prices 7. Products with low impressions 8. Products with low or high stock 9. Products with poor performance Whenever applicable, I layer these on top of my existing campaign structure. Remember: always keep it simple and consolidate as much data as possible. Only segment campaigns when you have a good reason to do so. Do you have any other segmentations that work well? ↓ If you enjoy these small pieces of advice, consider subscribing to my weekly newsletter. I share practical Google Ads tips to help you scale your accounts. → Join 17.500+ PPC experts here: https://bit.ly/ppcedge2

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐞-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐠𝐚𝐦𝐞? Many e-Commerce brands are finding success by 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. In this episode of 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐆𝐢𝐚𝐧𝐭𝐬, we chat with John Horn, CEO of a Google Premier Partner agency, about how to: -Move beyond Amazon and reach new customers on your own website and other platforms. -Increase customer lifetime value with targeted ads and a great website experience. -Leverage Google Ads effectively for e-commerce success. Watch now and learn how to take control of your brand's future! https://buff.ly/3Xli63e #eCommerceTips #DigitalMarketing #Googleads

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐞-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐠𝐚𝐦𝐞? Many e-Commerce brands are finding success by 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. In this episode of 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐆𝐢𝐚𝐧𝐭𝐬, we chat with John Horn, CEO of a Google Premier Partner agency, about how to: -Move beyond Amazon and reach new customers on your own website and other platforms. -Increase customer lifetime value with targeted ads and a great website experience. -Leverage Google Ads effectively for e-commerce success. Watch now and learn how to take control of your brand's future! https://buff.ly/3Xli63e #eCommerceTips #DigitalMarketing #Googleads

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐞-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐠𝐚𝐦𝐞? Many e-Commerce brands are finding success by 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. In this episode of 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐆𝐢𝐚𝐧𝐭𝐬, we chat with John Horn, CEO of a Google Premier Partner agency, about how to: -Move beyond Amazon and reach new customers on your own website and other platforms. -Increase customer lifetime value with targeted ads and a great website experience. -Leverage Google Ads effectively for e-commerce success. Watch now and learn how to take control of your brand's future! https://buff.ly/3Xli63e #eCommerceTips #DigitalMarketing #Googleads

If you’re managing a substantial paid ad budget, it’s crucial to stay on top of specific metrics to ensure your efforts are both effective and efficient. Nicolas Garfinkel, an advertiser at eBay, highlights the top metrics you need to watch: 1) Marginal ROI (mROI) mROI measures the extra returns you gain after increasing your ad spend. Track your daily spend and revenue, segment by device, and visualize your “mROI curve” to adjust your bid modifiers for optimal allocation. 2) Incrementality Understanding the true impact of your marketing efforts is vital. By performing incrementality tests—like turning off Paid Search in certain regions—you can measure the actual value of your campaigns and make data-driven budget decisions. 3) Customer Lifetime Value (CLV) Calculating CLV helps you understand how well you’re retaining customers. Look back at a year’s worth of data, total the order value, and analyze the average value of each group to gauge your effectiveness at sustaining long-term relationships. These metrics are just the tip of the iceberg. For a deeper dive, check out Nicolas’s full article : https://lnkd.in/gNx_gykX If you found this helpful, like, share, and comment your thoughts below! #digitalmarketing #advertising #paidads

Many e-Commerce brands are finding success by 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. In this episode of 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐆𝐢𝐚𝐧𝐭𝐬, we chat with John Horn, CEO of a Google Premier Partner agency, about how to: -Move beyond Amazon and reach new customers on your own website and other platforms. -Increase customer lifetime value with targeted ads and a great website experience. -Leverage Google Ads effectively for e-commerce success. Watch now and learn how to take control of your brand's future! https://buff.ly/3Xli63e #eCommerceTips #DigitalMarketing #Googleads #SellingOnGiants

Many e-Commerce brands are finding success by 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. In this episode of 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐆𝐢𝐚𝐧𝐭𝐬, we chat with John Horn, CEO of a Google Premier Partner agency, about how to: -Move beyond Amazon and reach new customers on your own website and other platforms. -Increase customer lifetime value with targeted ads and a great website experience. -Leverage Google Ads effectively for e-commerce success. Watch now and learn how to take control of your brand's future! https://buff.ly/3Xli63e #eCommerceTips #DigitalMarketing #Googleads #SellingOnGiants