Takeover Media

When your content strategy is on point...(see screenshot). Crazy things happen when you build an aligned strategy... From top funnel paid channels, down to follow up & up-sell flows... Magic. If your Klaviyo dashboard doesn't look like this, and you want it to, shoot our CEO Ethan Parker a DM. #marketing #ecommerce #content #growth #agency

Join our CEO, Ethan Parker and HiTide CEO, Jesse Clemmens on 9/25 for a live training you're not going to want to miss!

Want better ROI on your ads? Start doing this today ⬇️ It’s called the omnipresent strategy. The purpose = build trust with your potential buyers. This is how brands can charge a premium and significantly boost ROAS. Looks like this (meta example): 1 campaign, 14 ad sets, 14 ads *Meta won’t like this when you’re setting it up, but it works* Now the 14 ads are broken into the following categories: 🟢Value - help your customer gain something they want, or avoid something they don’t 🟢Demonstration - How your product/service does what it does/delivers the value 🟢Testimonial - What your customers have to say/success stories 🟢CTA - this can be a direct purchase, lead goal, or other action valuable to your business I would suggest about 4 ads each for the top 3 categories above, and 2 for the CTA category. Set impressions to show once every 7 days. This results in customers seeing an average of 2 ads per day from this campaign. Builds trust, keeps you top of mind, prevents ad fatigue. This is a long play, in that the results compound over time. It takes a long time to set up, but it’s something you can leave running for months and months. This should be a small budget allocation alongside other campaigns. #ecommerce #marketing #content #strategy

Scaling ads is a lot like bodybuilding… Bodybuilders have “seasons” Seasons meant for adding weight and size, which also packs on a little extra fat. And.. Seasons meant for cutting weight and retaining as much lean muscle mass as possible. It’s really, really hard to do both at the same time. Almost impossible. The same is true for ads. Prepping for a spectacular BFCM season starts in January… You should be leaning out with a singular focus on increasing ROAS. And as you get closer to BFCM, we should be scaling up spend while maintaining as much of that progress as possible. It’s really, really hard to do both at the same time. Almost impossible. Are you ready for BFCM? #ecommerce #marketing #bfcm

Is your Meta ROAS disappointing you? 😭 It makes sense when you break it down & think about the buyers journey. Most folks scrolling IG or FB aren't in a buying mode. And unless you have massive name recognition, they're probably unaware of who you are (zero trust), as well as the problem you solve for them. And your 15 second ad pushing your product most likely won't convince them to buy. There are of course exceptions to the rule, as well as seasonality to everything... but... As a "always on" strategy, try this instead ⬇ Focus Meta on lead generation & break down into 2 buckets: 1️⃣ Awareness This should not include many (or even ANY) plugs of your product. ✅ Content educating the market on issues you help solve ✅ Content playing on trends ✅ Ad level CTA is to 'learn more' ✅ Good for cold & warm audiences 2️⃣ Consideration This should speak to how your product solves for the above issues, and does plug the product. ✅ Content educating the market on how you help solve issues they face ✅ Content showing real customer results (not UGC ads pushing the product) ✅ Performance goal should still be leads ✅ Best for warm audiences + allow expansion to cold audiences Once you have a machine running that is generating leads for your brand consistently every day - let your email & sms strategies drive the purchase. Focus other channels like Google on direct sales goals. If you want to get a deep dive into your Meta strategies, drop a "ROAS" in the comments and our CEO will send you a DM. #ecommerce #marketing #meta #advertising #roas

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Decrease ad spend by 50% while increasing sales by over 150%. Sounds impossible right? This is what one of our clients was able to do recently. The secret? Nail the basics. Like most things in business, everyone tries to get to fancy to fast and deploy more and more capital on ads. But they haven't optimized their systems to capitalize on all those folks who don't buy initially, nor to drive higher LTV from existing clients. On July 15th at 7 PM ET, our CEO Ethan Parker hosting a free training to take you through the exact playbook I used to produce this result and more. Register here: https://lnkd.in/edK6ERnP #ecommerce #marketing #sales

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