Tash Courtenay-Smith’s Post

Evolving world of Social Commerce   TikTok's game-changing integration with Amazon marks a significant leap in social commerce. By allowing users to make purchases directly within the app, TikTok is bridging the gap between content discovery and seamless transactions. This move could revolutionize conversion rates for advertisers, leveraging TikTok's massive, engaged user base.   The integration offers real-time pricing, Prime eligibility, and product details, enhancing the shopping experience. It's part of Amazon's broader strategy to expand across social platforms, following similar partnerships with Pinterest, Instagram, and others.   While this development aims to boost TikTok Shop's traction, user reception remains uncertain. Some TikTok users have expressed mixed feelings about ads in their feeds. The key question is how this integration will impact user experience and engagement. As we watch this unfold, it'll be crucial to monitor whether this partnership significantly boosts Amazon's sales through social channels and how it shapes the future of social commerce.   #customerengagement #socialmedia #Amazon #TikTok

Success doesn't come from what you wish for—it comes from what you work for. → If you think Amazon or Shopify are the only ways to crush it in eCommerce, it’s time to rethink the game! → Just like you, I thought Amazon was my only path to making my online business dreams come true. → But after navigating those challenges, I discovered TikTok Shop—and that’s where everything changed. ❓Why is TikTok Shop a game-changer? → First Order Memory: That first order is something you'll always remember—it's a key moment that shows your efforts are paying off. → Explosive Growth: In both the USA and UK, TikTok Shop is quickly becoming the go-to platform for sellers. → Seamless Shopping: It blends entertainment with shopping, keeping customers engaged and ready to buy! → Viral Potential: Imagine your product going viral in just hours—it’s all possible with TikTok Shop. If you want to start your journey on TikTok Shop, I’m here to help! Together, we can learn and explore this exciting venture. Just DM me "Tiktok shop", and let’s get started! 👉 Stay tuned for daily tips, insights, and strategies to kick off your TikTok Shop journey. #TikTokShop #eCommerceRevolution #USATikTokShop #UKTikTokShop #ThinkOutsideAmazon #StayTuned #socialmedia #socialcommerce

Just a weekend thought post! Many brands are excelling on Amazon and Shopify, yet missing out on TikTok, one of the most organic platforms today. In the US, 170 million people use TikTok, with US revenue hitting $16 billion in 2023. US adult users spend an average of 53.8 minutes daily on TikTok, with 137 million downloads in Q1 2024. Consider this: 15 seconds of a video can lead to a sale. With users spending 53.8 minutes, that could mean 215 potential sales. Don't leave millions on the table by overlooking a platform with massive traffic redirection in recent years. TikTok ads drive customers to Shopify, while TikTokShop funnels them to your TikTok store. As TikTok aims to drive traffic to its platform, seizing this opportunity is crucial. Despite potential ban rumors, TikTok is optimistic about e-commerce. Expecting a tenfold rise in US commerce sales to $17.5 billion in 2024, TikTok presents great prospects. Act now and bring your brands to TikTokShop before it's too late. Have questions about building or transitioning your brand to TikTok? Feel free to ask! #ecommerce #ecommercesales #tiktok #tiktokshop #tiktokads #tiktoksales #amazon #amazonfba #amazonbrands #shopify #shopifydropshipping #trump #donaldtrump #sales #quater4 #milliondollar #millionaire #billionaire #millionairemindset

Kudos to TikTok, they've done a phenomenal job! Forcing it (TikTok) down everyone's throats, making it addictive, and getting this mass scale. Then TikTok wakes up one day and they say we're going to be a platform where people make money. If you look over into Asia, and that's how everyone shops. They shop live streaming, they shop video discovery. There aren't fancy Shopify websites; it's a whole different way of commerce. TikTok goes, that's going to work here, and we're going to spend every dollar we have to make it happen. At first, I was hesitant as they rolled out the shop platform. They were burning like a billion dollars a day, doing their own fulfilment, and not making money on the brands. Then I see the level of scale that starts happening. There's a brand that was relatively obscure on Amazon a couple years ago, doing maybe 10 million a year, and all of a sudden they're doing 15 million a month on TikTok Shop, like third month in. It's just creating this broadcast system where even if you're not buying it on TikTok Shop, you know that brand in retail. You see it, and when that light bulb came on, I realised this is clear. We've undergone a fundamental shift in how people communicate and shop, just like we did with Amazon. It's the exact same thing happening again. It's presenting itself differently; you have to learn different skills and all that, but it's as good as it gets. You have a billion shoppers, and you can reach them without spending any money. That's the beauty of it all. The fact that You could reach so many shoppers with Amazon without spending a dime, now you can do that on TikTok if you can master virality and different means of communication. You can build something that exponentially scales without having to go raise a bunch of money and all that stuff.

Not sure if you saw it but big moves from TikTok Shop last week - DIRECT product linking to Amazon, Walmart, Target, Temu, etc. The reality is that the gold rush has JUST started. This is TikTok declaring war on traditional e-commerce. 50M+ daily active users... 150+ minutes average watch time… Direct product integration… Built-in virality… So what does this mean? Your UGC creators can now link directly to ANY major marketplace. No more "link in bio" call to action. No more losing customers in the funnel. For creators, this is an entirely new level of monetization. - No need for a complex setup - Anyone with high-quality content can now earn directly from TikTok - UGC creation is more worth it than ever. For brands, this kills the need for complicated funnels and redirects. The direct path from engagement to purchase means: - Higher conversion rates - Lower drop-offs - Improved attribution tracking This is your chance to get in early and scale with TikTok’s expanding ecosystem. If you’re not sure on HOW TO DO THIS… I’ve helped scale multiple 7-figure brands with UGC. Ready to be unforgettable? 💬 Message me and let’s see how we can make this happen for you.

At Amazon Accelerate 2024, a key update was the integration of TikTok with Amazon's Buy with Prime feature. This partnership allows TikTok ads to display the "Buy with Prime" badge, enabling users to purchase products with Amazon's trusted delivery options directly from TikTok ads. This collaboration benefits both platforms: TikTok expands its e-commerce potential, giving users a seamless shopping experience without leaving the app, while Amazon leverages TikTok's large, engaged audience to drive more sales through Prime. This cross-platform integration can significantly boost conversion rates, especially among younger audiences who are more inclined to discover products on TikTok. However, it also raises concerns about increased competition and the potential for TikTok to become oversaturated with commercial content, which could alienate users if not managed carefully. What do you think? #tiktok #amazontiktok #amazonaccelerate2024 #amazonads

𝗧𝗶𝗸𝗧𝗼𝗸 𝗮𝗻𝗱 𝗔𝗺𝗮𝘇𝗼𝗻: 𝗔 𝗠𝗮𝘁𝗰𝗵 𝗠𝗮𝗱𝗲 𝗶𝗻 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗛𝗲𝗮𝘃𝗲𝗻? Is this the future of social commerce? TikTok is shaking up the retail world AGAIN with its latest move. By teaming up with Amazon, the platform is creating a seamless shopping experience that could redefine how we discover and purchase products. Imagine scrolling through TikTok, finding a product you love, and buying it with just a few taps without ever leaving the app! This integration has the potential to skyrocket sales for brands and make TikTok an even more powerful marketing channel. But what does this mean for users? Will it disrupt the endless scroll or enhance the TikTok experience? Let's discuss it! What do you think about this new partnership? Are you excited about the possibilities, or concerned about increased advertising? Share your insights in the comments below! #TikTok #Amazon #socialcommerce #digitalmarketing #ecommerce image source : medium

I WAS ATTACKED LAST NIGHT! Last night I was minding my own business, spending some time with my 6-month-old baby when my phone went off with notifications on all social channels! Bryan MacDonald fired some shots at Jordan West and me about TikTok Shop. While I will agree, the amount of content I see regarding TikTok Shop can be slightly annoying at times, it still is a major opportunity for many brands (not all). For BattlBox, it's not as straightforward as it is for some, but I still believe it can be a 7 figure (annually) sales channel for us. 90% of our revenue comes from our subscription/membership offering. You cannot sell subscriptions/memberships on TikTok Shop. The good news is that we have over 1000 SKUs that we can sell in a one-time capacity. The reality is most of those are not a fit for the TikTok Shop. We have been constantly testing products for the platform, with the goal of trying to find 5 flagship products that can all have nice sales velocity. Yes, the AOV is significantly less than other platforms (regular one-time order AOV for us is over $100 and it's $25 on TikTok Shop). The margin is the same though as other third-party marketplaces. The special sauce of TikTok Shop is the ability for the algo to push a good video and get it more eyeballs than other platforms. As of right now, YTD, TikTok show is our second largest third-party marketplace (out of 8). Yes, Amazon is in the #1 spot. No, TikTok is probably not going to catch up. The #2 spot can still be very fruitful. #ecommerce #battlbox #tiktokshop

𝐓𝐢𝐤𝐓𝐨𝐤’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐌𝐨𝐯𝐞: 𝐈𝐧-𝐀𝐩𝐩 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 TikTok has just launched a new integration with Amazon, and here's what you need to know: 🛍️𝐈𝐧-𝐚𝐩𝐩 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠: Users can now shop for Amazon products directly within the TikTok app. Products will appear in the “For You” feed, with real-time pricing, Prime eligibility, delivery estimates, and product details. 🔗𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐋𝐢𝐧𝐤𝐢𝐧𝐠: Users who link their TikTok and Amazon accounts can complete purchases without ever leaving TikTok. This streamlined process makes shopping easier and faster. 📈 𝐃𝐢𝐫𝐞𝐜𝐭 𝐏𝐚𝐭𝐡 𝐟𝐫𝐨𝐦 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞: This integration aims to reduce friction between discovering a product on TikTok and purchasing it, potentially boosting conversion rates for advertisers. Why This Matters for Marketers: This collaboration highlights the growing importance of integrating shopping features directly within social platforms. As social media continues to evolve into a shopping destination, marketers should consider how to optimize their strategies, making it easier to convert engagement into sales. However, TikTok users have mixed feelings about the increasing presence of ads and shopping features in their feeds. What do you think about TikTok's new shopping feature? Let us know in the comments! https://bit.ly/3yLgvdB ✅ Credit: Anu Adegbola via Search Engine Land ✅ Image Credit: Yahoo Finance #Marketing #Amazon #DigitalMarketing #Advertising #TikTok #MarketingTrends #Ecommerce #Future

🚀 TikTok Shop is growing at lightning speed in the U.S.! 🚀 In just a few months, TikTok Shop's revenue surged from $0.4B in June 2023 to a projected $17.5B by the end of 2024! 📈 With this kind of exponential growth, the opportunity for sellers and businesses is MASSIVE. 💼 Whether you're a seasoned seller or looking to break into e-commerce, now is the time to tap into the power of TikTok Shop! 🔥 Let's take advantage of this momentum and grow together! Want to know how to get started or scale your store? Let's connect! 🤝 #TikTokShop #eCommerceGrowth #OnlineBusiness #SellOnline #TikTokMarketing #BusinessOpportunity #EntrepreneurLife