Frederica Watson

📊 **"The hidden costs behind RTW pricing!"** It’s not just fabric and stitching—here’s what else goes into the price: 📱 Data for social media 🎯 Marketing campaigns 📸 Photoshoots 🎥 Eye-catching videos 👠 Model fees All these costs add up to create an irresistible brand image that attracts buyers and drives sales. 🛍️✨ ➡️ **WATCH** to understand why RTW pricing is about VALUE, not just the product! 💬 **What’s one cost you didn’t expect? Let’s chat in the comments!** 🎯 Share this with a friend who’s curious about the business side of fashion. **#FashionMarketing #RTWPricing #BehindTheScenes**

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High performing TikTok content = NATIVE CONTENT 📈 And the same goes for your Calls To Action. We analysed the top performing organic posts across all our clients + influencer campaigns and they ALL had one thing in common… No CTA. Does this shock you? Because it didn’t shock me at all, but every other agency owner/TikTok employee I told was gobsmacked. I’ve said it before and I’ll say it again, people HATE being told what to do. It’s like being told to do the dishes when you’re just about to do them anyway (a personal loathe). As you add a CTA it automatically becomes about selling a product rather than someone authentically sharing content…. I’ll say it again: As soon as you add a CTA, it becomes about selling a product rather than someone authentically sharing content. And TikTok is ALL about authenticity, as we know. When you’re used to building highly coveted, exclusive and trendy brands on TikTok, you get to know the damaging effect that poor brand positioning can have. The use of CTA’s instantly aligns a brand with creators, content and other brands that would send our clients into a coma if they became associated with them. Taylor Swift wearing a dress is cool. Taylor Swift wearing a dress with a ‘buy now’ button is not. Do you think that the overt CTA still has a place in modern social media marketing? Let me know your thoughts in the comments. #tiktokmarketing #tiktokads #tiktokagency P.S. We know social 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q3 2024 for brands looking to win on TikTok 🥊 

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Using multiple agencies doesn’t work. 📣 Spread your bets will give you success right? Nope, you’re wrong. Why? 🚩🤯 -Prioritising speed rather than quality. -Motivating the wrong type of competition. -Focus shifts to exclusive/higher paying clients. -Candidate chaos- imagine 3/4 recruiters calling the same candidates. -Brand protection, can they all sell the opportunity & understand the business. -Your time, multiple emails/calls/meetings. -Encouraging D&£khead behaviour with candidate representation. Give yourself the best chance of filling the role. Take time selecting a recruitment partner with a proven track record. 👊🏼

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Smart & honest advice. This is a chaotic and messy strategy.

According to our 2023 survey, nearly HALF of influencer marketers changed jobs to advance their careers. If that’s not your sign to invest in growth opportunities for your team I don’t know what is. Bottom line: If you’re not prioritising career progression, someone else will 😬 == Our 2024 survey launches next Monday. We’re looking for employees and employers to take part. Have your say and make a difference https://lnkd.in/e2HTaVYx #influencermarketing #marketing #recruitment #careerprogression

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All I want for Christmas is coverage in Vogue 🎵 🎄 🎅 What a great way to wrap up the week with our client who works in the beauty industry securing coverage in Vogue. By giving their opinion on Trump's two new fragrances, we helped secure: ✅ Home page coverage on massive US publications ✅ More eyes on the brand by jumping on a relevant topic ✅ Supporting with positioning the brand as a thought leader ✅ High authority/traffic placements These types of coverage are ones that money can't buy and need to be earned, and something brands should be considering getting more of as part of their 2025 strategy. #digitalpr

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🚨ADVICE NEEDED🚨 Amazon hijackers are beating us for once.... For the last 6 months we have had a brand that has been plagued by Chinese hijackers on their listings We have been successful in taking them down 99% of the time, but they always come back within a day with a new account We have: ☑️ Reported them to Seller Support ☑️ Gotten them suspended from selling ☑️ Purchased their products(I have so many fakes sitting next to my desk) ☑️ Updated the listing with information for customers ☑️ Requested to be a gated brand(I know, long shot here) ☑️ Worked w/ Brand Registry ☑️ Requested that all new seller invoices must be approved by the brand ☑️ Set Cease & Desists to Companies and Amazon All of this has still resulted in a new seller on the account daily It has gotten to the point where I am receiving the fake product shipped directly from FBA! How Amazon can sit idly by while people use their Fulfillment by Amazon service to send fake goods that could cause harm to consumers is beyond me The fake products are getting more and more elaborate and look closer to the real thing every day If anyone else has dealt with this or has a solution in 2024 for getting a brand gated(SUPER long stretch) let me know, would to connect. #amazonhijackers #amazon #ecommerce

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Earn Passive Income Through TikTok Shop TikTok Shop has changed how businesses use people; this is a direct line to founders and millions of consumers. This isn’t about chasing every fleeting current trend. The focus should be on a strategic direction that has to be aligned with the brand objectives. From product selection to utilising creators' abilities, building a TikTok Shop business will be the foundation for growing exponentially. Here is a step-by-step guide that will help to get you started: 🎯 Choose the Right Product: Items in the creative and youth space relevant to TikTok. 🔗 Set-Up Your Shop: Create a TikTok Shop account and comply with the rules of the platform. 🤝 Collaborate with Creators: Partner with creators to spread the word about your products without speaking over the microphone. Use Data to Smartly-Made Inventory Management: Predicting the availability and then stocking up. Launch Campaigns: Host exciting, trendy, and stylish campaigns to excite traffic and conversions. #TikTokShop #TikTok #Branding #PersonalBranding #BrandBuilding #Brand #Business #startup #founder #businessowners #strong #longtermsuccess #success #trending #ecommercetips #growth #trends #BrandingTips #Tips #GraphicDesign #Ecommerce #AmazonFBA

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Is your brand addicted to the discounting drug? 💊 A few weeks back I was listening to Chloë's pod, The eCommerce MasterPlan, which featured Matthew Henton of Moss who talked about the brand’s pivot from an over reliance on discounting to a focus on premium quality as the primary value exchange between the brand and its customer. It got me thinking about the number of DTC brands I'd encountered over the past 12 months, who’s year-round addiction to the discount drug was creating a barrier for brand building and profitable growth. Firstly, how can discounting be an effective tactic when used sparingly: → Discounting allows brands to compete more effectively in key sale moments like BFCM, and acquire new customers at a more cost effective rate → It can also help you shift excess inventory and improve cash flow When discounting underpins the way in which brands trade all year round, is can create some challenges. Fundamentally, year-round discounting causes your business to focus on the wrong things: Trading becomes more about when the next sale period, is the discount/promotion as strong as the last and do we have enough inventory - instead of focusing on delivering a quality product, brand building and brilliant digital and customer experiences. But there are many, many more reasons. An over reliance on year round discounting: → is margin destructive → creates peaks and troughs revenue and profit  → trains customers to only spend when there’s a sale running → it doesn’t always attract the best quality customers → reduces the perceived value of your product → makes it very difficult to position yourself as premium or luxury In tomorrow's video, we'll take a look at a few solutions for moving a brand away from an over-reliance on year-round discounting.

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We made $235,000 in a single day for this brand They usually average $20k/day... Here's how you can do the same: What is a product drop? This is a limited-quantity product launch Clothing brands like Supreme and Corteiz do this well, but it doesn't only work for clothing brands Here is how you can build hype for product drops to achieve $100k+ days with ANY brand 👇 1. Ask your audience what they want Send email polls to your audience asking what types of products they want to see from you Send polls regarding product type, colors and other variations Then make a limited quantity of that product 2. Set a date Next set a date for the product drop and inform your social media followers Let them know what product is being released and build hype and intrigue Talk about how it's for a limited time / limited quantity 3. Collecting Emails You can do one of 2 things: - Post the product on your site but have an Email signup to notify people when it's released or - Create a whole separate landing page for the product drop + collect emails Give Email signups early access to the drop We've collected 10,000s of Emails in the lead up to a single product drop before It's a great way to get more people on your list Instead of people signing up to your list to get a 10% discount They're signing up to buy your product full price, and they're EXCITED to do so 4. Building hype There are a few unique ways to do this: - Collaborate with influencers to promote it - Collaborate with other brands (release a joint product) Or you can build hype by just using the 'limited quantity' product angle and utilizing scarcity Keep it simple when building hype with emails Send Emails that build hype and include a countdown timer to the drop on each one Promote scarcity in your Emails and show cool images of the products while also keeping it a bit mysterious Here is what your Email + SMS timetable should look like: When to send emails: - 5 days before - 72 hours before - 48 hours before - 24 hours before - 1 hour before - On the drop When to send SMS: - 3 hours left - On the drop 6. The early access drop Everyone on your Email + SMS lists should get early access to the drop This is to incentivize them to join your list even more (+ now you still have them for the future) Release the drop to your list an hour early than everyone else 7. Post-drop After you sell out, DO NOT keep selling that product Your customers will realize they've been lied to about the 'limited quantity' and won't trust you again Just do it again with a different product 1-2 months after and continue the cycle Post on social media + send an email to your list thanking and congratulating the people who bought the product The people who missed out on the drop will feel even more FOMO because of this, and they'll buy from the next one That's it This is the strategy that lets us do 5, 6 and 7 figure days with our ecom partners

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We love to see our clients win! → Fastest growing skincare brand in the UK. → Made the Sunday Times Hundred 2024 list. → Only skincare brand to make the cut. I’m revealing the exact strategy we implemented for the brand ⬇️ 1️⃣ Brand Audit - Competitors - Current performance creative - Customer feedback & reviews - Brand tone, personas, positioning This formed the basis for our → Creative strategy → The production of native assets for performance channels 2️⃣ Implemented performance-focused creative strategy and production Began our schedule of content output across: - Segmented high-prod, UGC, and design ads - Segmented personas/angles into each creative type - Developed key concepts with an 80/20 split of data-driven frameworks mixed in with big swings 3️⃣ Results-oriented, USP driven statics The product gave us lots to work with. → Clear USPs → Providing customers with a solution → For transforming their skin and confidence We tested across these angles to produce static concepts. 4️⃣ High-prod founder's story The founder has a powerful origin story, we leaned into this authenticity. → Packaged it up → Into strong, polished assets → That built trust and drove significant ROI Sales is effective storytelling. 5️⃣ Test → learn → iterate → scale Using ad account best practices of: - Consolidated structure (low % in learning) - Isolated creative testing (for clear data and learnings) - High volume of inputs - Leveraging ASC The results? ✅ Consistently driving incremental improvements. ✅ MoM efficient and profitable new customer growth. p.s. Shoutout to Nic Taylor and the team for hitting these milestones!

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💥 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗻𝗲𝗲𝗱𝗲𝗱 💥 I'm looking to send some of the team on a PPC and Paid Social 'Crash Course'. I am NOT looking for the team to become paid digital experts by the end of the course. I'm looking for a course or workshop that will give them a good understanding of both disciplines so they are more confident talking about them with clients and can work more effectively with our partners who we use for these specialisms. 👉 It can be one course. 👉 It can be two courses. 👉 It can be online. 👉 It can be IRL. 👉 It can be free. 👉 It can be paid for. Just looking for something that will help them feel more confident and expand their knowledge. 𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗮𝗻𝗴' 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 ✌️ #recommendations #paiddigital #ppc #paidsocial #digitaltraining

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Nibble, Ecommerce Innovation of the Year winner at the UK Ecommerce Awards 2023! 🚀 Nibble is an AI-powered negotiation tool that allows customers to negotiate the price of products in real-time on eCommerce websites. It was designed to drive customer engagement, and increase sales and I for sure will be contributing to this increase because who doesn't like a saving 🤷🏾‍♂️🤷🏾‍♂️ What are your thoughts on Nibble? P.S. it is currently Seb vs a Bot... let's see how much money I can save on the 74 items in my basket😊 #Nibble #AI #ChatBot #Negotiation

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A quick recipe for losing a customer forever. 🏴‍☠️ I followed this vegan cosmetics UK brand on Instagram for months before deciding to buy. Once I decided, I went to the website, selected my country and started browsing the catalogue. Everything was out of stock. I selected some of the products I liked best and filled the form to be notified when they were available again. Here is what happened: • I got added to their newsletter and email campaigns without consent (GDPR anyone?) 🫠 • One of the automated emails asked why I did not buy despite browsing the website for a while, and I replied, “Because everything is out of stock”. Someone from customer support replied asking which country I was trying to place the order from, and when I said Italy, this was their suggestion. 🥷 So, here is my question: Why should your new customer, who has never bought from you before, go the extra mile to place an order, and you can’t do the courtesy of creating a pop-up that says “we don’t ship to your country” when we select it on the website? 🤯 Plus, you flood my inbox with emails I did not request about products I can’t order. 😓 ❌ Marketing fail. ❌ Customer's support fail. ❌ Website fail. ❌ Customer's journey fail. Happy to share the brand privately with fellow marketers working with the beauty/e-commerce niche. 🙏🏻 They need you so much. 🤣

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How much do brands care about increasing their conversion rates? 💩 loads! It's fomo time... I've been blown away by the speed of sign ups to next week's eCommerce Explored Panel webinar. We're already way over 100 sign ups - putting us on course for this to be our most popular topic yet. 😲🚀 So get yourself signed up now! https://lnkd.in/eAEuR47K 👈 We're going to be discussing the REAL ways to increase your conversion rates, looking at the whole customer journey and customer experience piece - not just how to optimise what happens in the checkout. So joining me I have a panel with wide-ranging takes on how to up your conversion rates: Ana Llorente Pérez from Doofinder Luke Carthy Peter Gardner from eCom Collab Club™️ Nikhil Gupta from LimeChat AND (so fresh and new she's not even on the website or graphics yet...) Joanna Hagan from UserTesting Yeah, ⚾ we've got ALL the bases covered. 📝 It's going to be a fast and furious panel... so if there's a question or topic you'd love us to cover, please do let me know in the comments. #eCommerce #CustomerExperience #DigitalStrategy

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***RippleEffect is not an agency*** Although we do offer services that agencies offer. The problem with #Amazon or #Marketplace agencies is they're incentivised to not rock the boat AND they stay focussed on one channel. In the world of online retail you have to take a cross-channel approach and classic agencies don't cut it any more. Your customers are (hopefully!) seeing your Instagram posts, your website, your Amazon listings and those cool new #TikTok posts you've just started doing. These multiple touch points need to be optimised towards purchase. As a brand you need to know more about how your customers are interacting across your D2C and marketplaces so that you can deploy advertising spend intelligently. The amount of wastage on advertising online is enormous and is often encouraged by a multi-polar agency set up. So how can we help your business streamline your online activity and drive the profitable growth? At RippleEffect we offer four different services: 🌊 Training - Bespoke to your needs, we can impart our knowledge to your teams to help unify your marketplace and online strategy. 🌊 Consultancy - Diving deep into your business to tackle problems or concerns you may be facing with your online strategy. 🌊 Managed Services - Need help running a marketplace, we apply our growth logic to the management of your channels. 🌊 Marketplace Setup - Launching internationally or on a new channel? We can work with you to avoid mistakes and make sure you can deliver the launch within your proposed timelines. Running multiple channels for your brand and not seeing the results you want? Suspect you could be running these more efficiently? Then reach out for an introductory call. We can explore your concerns and run through some ideas for turning things around. Comment below or send a direct message to start your journey towards enhanced brand visibility and more profitable sales! 👇

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How to write the perfect brief for drive-to-retail influencer content👇 The Stonewall Kitchen Family of Brands brief was a 10/10 for three main reasons: 1️⃣ Brevity: No fluff, just what creators need to deliver great content. 2️⃣ Clarity: The messaging was crystal clear, leaving zero room for confusion. 3️⃣ Emphasis: Smart use of bolding, repetition, and highlights to call out the key points. Sometimes — especially for drive-to-retail campaigns — our clients have specific creative needs, satisfied with a formulaic approach. Keeping the call-to-action simple and ensuring the content aligns with their commitments to retail partners. This brief nailed it 🎯 Shout out to Hannah Aisling who wrote this work of art! cc Matthew Robertson Crafted Simple, actionable, and effective in driving customers to the store. Also... if you don't have this jam in your fridge....why??? 🍓🫐🥖 Want this brief template for your next campaign? Comment "brief" and I’ll send it your way 💌

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These are the 6 things I always look at when reviewing a piece of performance UGC 👇 ✅ Hook ✅ Product to frame ✅ Benefits/USPs ✅ Reviews/Credibility ✅ Outro ✅ Length If you are ticking all of these boxes and regularly working on iterations of the top performers, you're already ahead of the curve 👏 #paidmedia #meta #tiktok #ugc

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