Ryan Mckenzie’s Post

Evolving world of Social Commerce   TikTok's game-changing integration with Amazon marks a significant leap in social commerce. By allowing users to make purchases directly within the app, TikTok is bridging the gap between content discovery and seamless transactions. This move could revolutionize conversion rates for advertisers, leveraging TikTok's massive, engaged user base.   The integration offers real-time pricing, Prime eligibility, and product details, enhancing the shopping experience. It's part of Amazon's broader strategy to expand across social platforms, following similar partnerships with Pinterest, Instagram, and others.   While this development aims to boost TikTok Shop's traction, user reception remains uncertain. Some TikTok users have expressed mixed feelings about ads in their feeds. The key question is how this integration will impact user experience and engagement. As we watch this unfold, it'll be crucial to monitor whether this partnership significantly boosts Amazon's sales through social channels and how it shapes the future of social commerce.   #customerengagement #socialmedia #Amazon #TikTok

At Amazon Accelerate 2024, a key update was the integration of TikTok with Amazon's Buy with Prime feature. This partnership allows TikTok ads to display the "Buy with Prime" badge, enabling users to purchase products with Amazon's trusted delivery options directly from TikTok ads. This collaboration benefits both platforms: TikTok expands its e-commerce potential, giving users a seamless shopping experience without leaving the app, while Amazon leverages TikTok's large, engaged audience to drive more sales through Prime. This cross-platform integration can significantly boost conversion rates, especially among younger audiences who are more inclined to discover products on TikTok. However, it also raises concerns about increased competition and the potential for TikTok to become oversaturated with commercial content, which could alienate users if not managed carefully. What do you think? #tiktok #amazontiktok #amazonaccelerate2024 #amazonads

𝗧𝗶𝗸𝗧𝗼𝗸 𝗮𝗻𝗱 𝗔𝗺𝗮𝘇𝗼𝗻: 𝗔 𝗠𝗮𝘁𝗰𝗵 𝗠𝗮𝗱𝗲 𝗶𝗻 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗛𝗲𝗮𝘃𝗲𝗻? Is this the future of social commerce? TikTok is shaking up the retail world AGAIN with its latest move. By teaming up with Amazon, the platform is creating a seamless shopping experience that could redefine how we discover and purchase products. Imagine scrolling through TikTok, finding a product you love, and buying it with just a few taps without ever leaving the app! This integration has the potential to skyrocket sales for brands and make TikTok an even more powerful marketing channel. But what does this mean for users? Will it disrupt the endless scroll or enhance the TikTok experience? Let's discuss it! What do you think about this new partnership? Are you excited about the possibilities, or concerned about increased advertising? Share your insights in the comments below! #TikTok #Amazon #socialcommerce #digitalmarketing #ecommerce image source : medium

I WAS ATTACKED LAST NIGHT! Last night I was minding my own business, spending some time with my 6-month-old baby when my phone went off with notifications on all social channels! Bryan MacDonald fired some shots at Jordan West and me about TikTok Shop. While I will agree, the amount of content I see regarding TikTok Shop can be slightly annoying at times, it still is a major opportunity for many brands (not all). For BattlBox, it's not as straightforward as it is for some, but I still believe it can be a 7 figure (annually) sales channel for us. 90% of our revenue comes from our subscription/membership offering. You cannot sell subscriptions/memberships on TikTok Shop. The good news is that we have over 1000 SKUs that we can sell in a one-time capacity. The reality is most of those are not a fit for the TikTok Shop. We have been constantly testing products for the platform, with the goal of trying to find 5 flagship products that can all have nice sales velocity. Yes, the AOV is significantly less than other platforms (regular one-time order AOV for us is over $100 and it's $25 on TikTok Shop). The margin is the same though as other third-party marketplaces. The special sauce of TikTok Shop is the ability for the algo to push a good video and get it more eyeballs than other platforms. As of right now, YTD, TikTok show is our second largest third-party marketplace (out of 8). Yes, Amazon is in the #1 spot. No, TikTok is probably not going to catch up. The #2 spot can still be very fruitful. #ecommerce #battlbox #tiktokshop

TikTok Shop Cheapens Your Product? Think Again. I’ve heard this ‘argument’ a few times, and I get it—TikTok’s UK rollout wasn’t flawless. But let’s dig deeper. Do you want the opportunity to reach billions of people? Absolutely. Do you want to make more money than you would selling on Amazon? Of course. As social commerce becomes central to purchasing decisions, TikTok offers one of the most seamless and frictionless shopping experiences out there. From discovery to checkout, it’s a game-changer (see you later, abandoned cart rates). Consumer behaviour is shifting fast, and early adopters who embrace TikTok now will reap the rewards of this momentum. In a few years, there will be two types of sellers: 1️⃣Those who seized the opportunity and grew their brands on TikTok. 2️⃣Those saying, “I wish I had started selling on TikTok sooner.” TikTok doesn’t cheapen your brand—it democratises discovery. And in today’s attention economy, that’s priceless. #TikTokForBusiness #SocialCommerce #EcommerceStrategy #DigitalMarketing #BrandGrowth

Today, I had a realization: TikTok Shop isn’t just another platform—it’s the future of e-commerce. I’ve been thinking a lot about how traditional selling methods feel outdated. The way we engage with customers has shifted completely, and TikTok is at the center of it all. It’s not just a place for entertainment anymore; it’s become a marketplace where content drives purchases in real-time. What really stood out to me is how seamless the process is. People are already scrolling, already engaged. With TikTok Shop, they can move from watching to buying instantly—no extra steps, no friction. That’s powerful. The formula seems straightforward: 1. List your products strategically so they’re ready to go. 2. Use flash deals to create urgency and excitement. 3. Run ads that speak directly to your target audience. 4. Keep the buying process simple—no barriers, just one seamless flow. What I’m realizing is that TikTok Shop isn’t a passing trend; it’s a shift in how people shop. It’s turning engagement into revenue in a way I haven’t seen before. This is one of those moments where you either adapt or get left behind. For me, this isn’t something to wait on—it’s time to dive in and start experimenting.

🤝 Amazon collabs with TikTok 🤝 Did you know? This recent partnership allows users to shop for products directly from TikTok ads without leaving the app. You’ll be able to see product prices, shipping times, and even Prime eligibility all within TikTok, making it easier than ever to shop while you scroll. This is part of Amazon’s "Project Handshake," which integrates shopping experiences into social media platforms like TikTok and Pinterest, following in the footsteps of partnerships with Instagram and Snapchat. 🚀 More importantly... What does this mean for marketers? A massive opportunity to engage younger audiences and boost conversions with seamless shopping experiences directly within TikTok. #Ecommerce #SocialCommerce #Amazon #TikTok #InAppShopping #DigitalMarketing

You've really got to know what you're doing if you're selling on TikTok Shop. That means listening to people like Enda Breslin of ShipBob. At the moment, TikTok Shop is a massive opportunity for brands. But that might not always be the case. So, as Enda says, it's important to spread your products across platforms that you're more used to, as well, like Shopify or Amazon. TikTok is selective about Shop products, so Enda's advice about selecting a small number of hero products for TikTok, while diversifying your strategy into Shopify and Amazon is hugely valuable. And as he says, who knows what's around the corner... so be ready to react. What's your experience of TikTok Shop? #tiktokshop #tiktokecom #ecom #dtc #entrepreneurlife #femalefounder

TikTok meets Amazon! 🤳 Ever wondered how your favorite TikTok trends can turn into instant sales? Thanks to the Amazon-TikTok partnership, that’s now a reality! This setup transforms your TikTok browsing into a shopping spree without skipping a beat. And that might give you as a seller a very strategic edge! ⭐ Here’s why this matters for sellers: ➡ Seamless shopping experience: Users can now purchase products without leaving the TikTok environment, significantly smoothing the path from discovery to purchase and likely boosting impulse buys. ➡ Expanded audience reach: This feature taps into a younger, highly engaged audience, offering sellers a direct line to potential customers who prefer interactive and social shopping experiences. ➡ Enhanced brand visibility: Participating in this integrated shopping experience can increase brand visibility and engagement, leveraging both TikTok’s creative platform and Amazon’s robust e-commerce backbone. ➡ Data-driven insights: The partnership offers sellers access to rich data insights from TikTok’s interactive user base, enabling more targeted marketing strategies and product placements. ➡ Competitive advantage: Early adopters of this integration can enjoy a first-mover advantage in the U.S. market, setting the stage for similar strategies as the trend grows globally. This feature (for now) is only available in the US, so if you’re a seller there, VNDR. is on standby to amplify your reach and refine your strategy. Let’s make your brand a viral sensation on TikTok! #TikTokAmazon #EcommerceStrategy #SocialSelling #BrandGrowth #VNDR

Kudos to TikTok, they've done a phenomenal job! Forcing it (TikTok) down everyone's throats, making it addictive, and getting this mass scale. Then TikTok wakes up one day and they say we're going to be a platform where people make money. If you look over into Asia, and that's how everyone shops. They shop live streaming, they shop video discovery. There aren't fancy Shopify websites; it's a whole different way of commerce. TikTok goes, that's going to work here, and we're going to spend every dollar we have to make it happen. At first, I was hesitant as they rolled out the shop platform. They were burning like a billion dollars a day, doing their own fulfilment, and not making money on the brands. Then I see the level of scale that starts happening. There's a brand that was relatively obscure on Amazon a couple years ago, doing maybe 10 million a year, and all of a sudden they're doing 15 million a month on TikTok Shop, like third month in. It's just creating this broadcast system where even if you're not buying it on TikTok Shop, you know that brand in retail. You see it, and when that light bulb came on, I realised this is clear. We've undergone a fundamental shift in how people communicate and shop, just like we did with Amazon. It's the exact same thing happening again. It's presenting itself differently; you have to learn different skills and all that, but it's as good as it gets. You have a billion shoppers, and you can reach them without spending any money. That's the beauty of it all. The fact that You could reach so many shoppers with Amazon without spending a dime, now you can do that on TikTok if you can master virality and different means of communication. You can build something that exponentially scales without having to go raise a bunch of money and all that stuff.