John Roman’s Post

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CEO @ BattlBox, Co-Host of ASOM

I WAS ATTACKED LAST NIGHT! Last night I was minding my own business, spending some time with my 6-month-old baby when my phone went off with notifications on all social channels! Bryan MacDonald fired some shots at Jordan West and me about TikTok Shop. While I will agree, the amount of content I see regarding TikTok Shop can be slightly annoying at times, it still is a major opportunity for many brands (not all). For BattlBox, it's not as straightforward as it is for some, but I still believe it can be a 7 figure (annually) sales channel for us. 90% of our revenue comes from our subscription/membership offering. You cannot sell subscriptions/memberships on TikTok Shop. The good news is that we have over 1000 SKUs that we can sell in a one-time capacity. The reality is most of those are not a fit for the TikTok Shop. We have been constantly testing products for the platform, with the goal of trying to find 5 flagship products that can all have nice sales velocity. Yes, the AOV is significantly less than other platforms (regular one-time order AOV for us is over $100 and it's $25 on TikTok Shop). The margin is the same though as other third-party marketplaces. The special sauce of TikTok Shop is the ability for the algo to push a good video and get it more eyeballs than other platforms. As of right now, YTD, TikTok show is our second largest third-party marketplace (out of 8). Yes, Amazon is in the #1 spot. No, TikTok is probably not going to catch up. The #2 spot can still be very fruitful. #ecommerce #battlbox #tiktokshop

Brendan Wenzel

Director of Social Commerce | TikTok, Amazon, YouTube

4mo

TikTok Shop is a major driver of Amazon demand right now for many brands. I'm seeing many brands 5-10x their amazon sales almost overnight when their shop videos start getting into the millions of views. It's not just about the Shop sales. It's about the opportunity to gain nearly risk-free awareness at a price that's significantly less than any ad platform.

Mujeeb Hassan

Amazon Strategist & Consultant | Specializing in Amazon Product Research, Sourcing, and Keyword Research | Boosted Sales by 30% for Ecommerce Brands

4mo

This post really highlights the potential and challenges of using TikTok Shop for brands like BattlBox. While TikTok Shop might not be ideal for subscription models, it's encouraging to see the focus on finding flagship products that resonate with the platform’s audience. The significant difference in AOV between platforms is insightful, yet it’s impressive that TikTok Shop has become the second largest third-party marketplace for BattlBox. The power of TikTok’s algorithm to boost visibility for engaging videos is indeed a game-changer. Kudos for adapting and testing to find the right fit for your products!

🇺🇦 Andriy Rudnyk

Subscription Strategy + Implementation for Shopify Brands | Founder @Good Subscription Agency

4mo

Bryan MacDonald just can’t help but stir the pot these days!

Eric Carlson

Agency behind INC #1 fastest-growing consumer product (2020) & INC #1 fastest-growing healthcare company (2022). Co-founder of Sweat Pants Agency.

4mo

Bryan MacDonald firing shots off like he is writing his own version of Eminem's Kamikaze.

Bryan MacDonald

Funniest Guy on LinkedIn | Refreshing the Pet Industry | Co Host of ASOM Pod | Dad of 3 | Love Golfing, Cooking + Photography | CMO | eCommerce Director

4mo

😂😂😂😂

Tracey Scheffler

Solving customer service operations biggest challenges - serving, saving, and selling.

4mo

When I worked in television shopping, the CEO would say, "Put the product on air, you will know very quickly if it is good or not."

Matthew Holman

Fractional Subscription Leader | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

4mo

If it makes you feel any better I fired shots back at Bryan MacDonald with shots of his Heely + Rapper twin. ELEVATOR ELEVATOR ELEVATOR

Alex M.

SVP of Marketing | Growth Advisor | Aspiring Movie Critic

4mo

Would (low priced) SaaS work for tiktok shops? Asking for a friend.

Leslie Venetz

Sales strategy, email copy, repeatable processes & training for B2B orgs that outbound | Keynote Speaker | Top 4 Finalist - 2024 GTM Advisor of the Year | 2024 Sales Innovator ✨ #EarnTheRight, the book coming in 2025 ✨

4mo

It would be an incredibly stupid choice to not leverage TikTok shop when the platform is aggressively pushing out videos with shop links.

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