Seema Bihari, PhD, CLMP’s Post

TikTok Shop Cheapens Your Product? Think Again. I’ve heard this ‘argument’ a few times, and I get it—TikTok’s UK rollout wasn’t flawless. But let’s dig deeper. Do you want the opportunity to reach billions of people? Absolutely. Do you want to make more money than you would selling on Amazon? Of course. As social commerce becomes central to purchasing decisions, TikTok offers one of the most seamless and frictionless shopping experiences out there. From discovery to checkout, it’s a game-changer (see you later, abandoned cart rates). Consumer behaviour is shifting fast, and early adopters who embrace TikTok now will reap the rewards of this momentum. In a few years, there will be two types of sellers: 1️⃣Those who seized the opportunity and grew their brands on TikTok. 2️⃣Those saying, “I wish I had started selling on TikTok sooner.” TikTok doesn’t cheapen your brand—it democratises discovery. And in today’s attention economy, that’s priceless. #TikTokForBusiness #SocialCommerce #EcommerceStrategy #DigitalMarketing #BrandGrowth

At Amazon Accelerate 2024, a key update was the integration of TikTok with Amazon's Buy with Prime feature. This partnership allows TikTok ads to display the "Buy with Prime" badge, enabling users to purchase products with Amazon's trusted delivery options directly from TikTok ads. This collaboration benefits both platforms: TikTok expands its e-commerce potential, giving users a seamless shopping experience without leaving the app, while Amazon leverages TikTok's large, engaged audience to drive more sales through Prime. This cross-platform integration can significantly boost conversion rates, especially among younger audiences who are more inclined to discover products on TikTok. However, it also raises concerns about increased competition and the potential for TikTok to become oversaturated with commercial content, which could alienate users if not managed carefully. What do you think? #tiktok #amazontiktok #amazonaccelerate2024 #amazonads

𝗧𝗶𝗸𝗧𝗼𝗸 𝗮𝗻𝗱 𝗔𝗺𝗮𝘇𝗼𝗻: 𝗔 𝗠𝗮𝘁𝗰𝗵 𝗠𝗮𝗱𝗲 𝗶𝗻 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗛𝗲𝗮𝘃𝗲𝗻? Is this the future of social commerce? TikTok is shaking up the retail world AGAIN with its latest move. By teaming up with Amazon, the platform is creating a seamless shopping experience that could redefine how we discover and purchase products. Imagine scrolling through TikTok, finding a product you love, and buying it with just a few taps without ever leaving the app! This integration has the potential to skyrocket sales for brands and make TikTok an even more powerful marketing channel. But what does this mean for users? Will it disrupt the endless scroll or enhance the TikTok experience? Let's discuss it! What do you think about this new partnership? Are you excited about the possibilities, or concerned about increased advertising? Share your insights in the comments below! #TikTok #Amazon #socialcommerce #digitalmarketing #ecommerce image source : medium

Amazon and TikTok are teaming up—here's what you need to know: TikTok has just integrated Amazon shopping directly into its platform, making it possible for users to shop without ever leaving the app. Here’s why this matters: 🔹 Enhanced Ad Opportunities: Advertisers can now connect with TikTok’s vast, engaged audience, potentially transforming social commerce strategies. The seamless transition from discovery to purchase could significantly boost conversion rates. 🔹 How It Works: Amazon product recommendations will appear in TikTok’s “For You” feed. Users can link their TikTok and Amazon accounts to complete purchases within the app. Real-time pricing, Prime eligibility, delivery estimates, and product details will be visible. 🔹 Broader Impact: This move is part of Amazon’s strategy to expand its presence across social media, following similar integrations with Pinterest, Instagram, Facebook, and Snapchat. 🔹 What to Watch: The success of this feature will depend on user reception and its impact on TikTok’s engagement and Amazon’s social sales. #amazonnews #amazonadvertising #ecommerce #ppctipc #amazonppc #tiktok

🤝 Amazon collabs with TikTok 🤝 Did you know? This recent partnership allows users to shop for products directly from TikTok ads without leaving the app. You’ll be able to see product prices, shipping times, and even Prime eligibility all within TikTok, making it easier than ever to shop while you scroll. This is part of Amazon’s "Project Handshake," which integrates shopping experiences into social media platforms like TikTok and Pinterest, following in the footsteps of partnerships with Instagram and Snapchat. 🚀 More importantly... What does this mean for marketers? A massive opportunity to engage younger audiences and boost conversions with seamless shopping experiences directly within TikTok. #Ecommerce #SocialCommerce #Amazon #TikTok #InAppShopping #DigitalMarketing

Not sure if you saw it but big moves from TikTok Shop last week - DIRECT product linking to Amazon, Walmart, Target, Temu, etc. The reality is that the gold rush has JUST started. This is TikTok declaring war on traditional e-commerce. 50M+ daily active users... 150+ minutes average watch time… Direct product integration… Built-in virality… So what does this mean? Your UGC creators can now link directly to ANY major marketplace. No more "link in bio" call to action. No more losing customers in the funnel. For creators, this is an entirely new level of monetization. - No need for a complex setup - Anyone with high-quality content can now earn directly from TikTok - UGC creation is more worth it than ever. For brands, this kills the need for complicated funnels and redirects. The direct path from engagement to purchase means: - Higher conversion rates - Lower drop-offs - Improved attribution tracking This is your chance to get in early and scale with TikTok’s expanding ecosystem. If you’re not sure on HOW TO DO THIS… I’ve helped scale multiple 7-figure brands with UGC. Ready to be unforgettable? 💬 Message me and let’s see how we can make this happen for you.

You've really got to know what you're doing if you're selling on TikTok Shop. That means listening to people like Enda Breslin of ShipBob. At the moment, TikTok Shop is a massive opportunity for brands. But that might not always be the case. So, as Enda says, it's important to spread your products across platforms that you're more used to, as well, like Shopify or Amazon. TikTok is selective about Shop products, so Enda's advice about selecting a small number of hero products for TikTok, while diversifying your strategy into Shopify and Amazon is hugely valuable. And as he says, who knows what's around the corner... so be ready to react. What's your experience of TikTok Shop? #tiktokshop #tiktokecom #ecom #dtc #entrepreneurlife #femalefounder

Kudos to TikTok, they've done a phenomenal job! Forcing it (TikTok) down everyone's throats, making it addictive, and getting this mass scale. Then TikTok wakes up one day and they say we're going to be a platform where people make money. If you look over into Asia, and that's how everyone shops. They shop live streaming, they shop video discovery. There aren't fancy Shopify websites; it's a whole different way of commerce. TikTok goes, that's going to work here, and we're going to spend every dollar we have to make it happen. At first, I was hesitant as they rolled out the shop platform. They were burning like a billion dollars a day, doing their own fulfilment, and not making money on the brands. Then I see the level of scale that starts happening. There's a brand that was relatively obscure on Amazon a couple years ago, doing maybe 10 million a year, and all of a sudden they're doing 15 million a month on TikTok Shop, like third month in. It's just creating this broadcast system where even if you're not buying it on TikTok Shop, you know that brand in retail. You see it, and when that light bulb came on, I realised this is clear. We've undergone a fundamental shift in how people communicate and shop, just like we did with Amazon. It's the exact same thing happening again. It's presenting itself differently; you have to learn different skills and all that, but it's as good as it gets. You have a billion shoppers, and you can reach them without spending any money. That's the beauty of it all. The fact that You could reach so many shoppers with Amazon without spending a dime, now you can do that on TikTok if you can master virality and different means of communication. You can build something that exponentially scales without having to go raise a bunch of money and all that stuff.

𝐓𝐢𝐤𝐓𝐨𝐤’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐌𝐨𝐯𝐞: 𝐈𝐧-𝐀𝐩𝐩 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 TikTok has just launched a new integration with Amazon, and here's what you need to know: 🛍️𝐈𝐧-𝐚𝐩𝐩 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠: Users can now shop for Amazon products directly within the TikTok app. Products will appear in the “For You” feed, with real-time pricing, Prime eligibility, delivery estimates, and product details. 🔗𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐋𝐢𝐧𝐤𝐢𝐧𝐠: Users who link their TikTok and Amazon accounts can complete purchases without ever leaving TikTok. This streamlined process makes shopping easier and faster. 📈 𝐃𝐢𝐫𝐞𝐜𝐭 𝐏𝐚𝐭𝐡 𝐟𝐫𝐨𝐦 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞: This integration aims to reduce friction between discovering a product on TikTok and purchasing it, potentially boosting conversion rates for advertisers. Why This Matters for Marketers: This collaboration highlights the growing importance of integrating shopping features directly within social platforms. As social media continues to evolve into a shopping destination, marketers should consider how to optimize their strategies, making it easier to convert engagement into sales. However, TikTok users have mixed feelings about the increasing presence of ads and shopping features in their feeds. What do you think about TikTok's new shopping feature? Let us know in the comments! https://bit.ly/3yLgvdB ✅ Credit: Anu Adegbola via Search Engine Land ✅ Image Credit: Yahoo Finance #Marketing #Amazon #DigitalMarketing #Advertising #TikTok #MarketingTrends #Ecommerce #Future

✨ Check out one of my most recent posts for the Future of Marketing Institute! The post highlights the growing popularity of shoppable ads and Amazon's push to make every digital ad a seamless shopping experience, potentially shaping the future of e-commerce marketing. I strongly recommend following the Future of Marketing Institute to stay informed on the latest trends and developments in the marketing industry. #marketing #ecommerce #advertising