Future of Marketing Institute’s Post

✨ Check out one of my most recent posts for the Future of Marketing Institute! The post highlights the growing popularity of shoppable ads and Amazon's push to make every digital ad a seamless shopping experience, potentially shaping the future of e-commerce marketing. I strongly recommend following the Future of Marketing Institute to stay informed on the latest trends and developments in the marketing industry. #marketing #ecommerce #advertising

With Toucan’s launch of our TikTok Management Services, Amazon & TikTok have only gone and announced they are partnering up. From TikTok Shop to shoppable ads, users on TikTok can now seamlessly discover and purchase their favourite products from Amazon directly within the TikTok app. The shopping experience is going to be powered by Amazon through ads placed on TikTok and allows users to complete product purchases with Amazon in TikTok’s native environment. How is it going to work? 1. Shoppers will see Amazon product recommendations on the “For You” feed. When ready to purchase, users can choose to link their TikTok account to their Amazon account through a secure, quick, and easy one-time set-up. 2. Once accounts are linked, Amazon customers can complete a checkout with Amazon in the product ad without leaving the TikTok app—enabling a faster, more frictionless experience. 3. Users who choose to link their accounts in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in TikTok as part of the experience. This new partnership is going to make it even easier for consumers to discover your products and brands can now leverage TikTok’s massive reach while tapping into Amazon’s deep customer data to target users more effectively. This partnership will provide a unique opportunity to combine the creative, viral nature of TikTok with the transactional power of Amazon, potentially leading to greater visibility, engagement and sales. Read the full launch article here: https://lnkd.in/exE6E37r If your brand wants to explore the opportunities that TikTok can provide for your brand, get in touch with our team today via our website or by emailing [email protected] #toucan #amazonagency #marketingagency #london #amazonnews #amazonupdates #tiktok #tiktokshop

Evolving world of Social Commerce   TikTok's game-changing integration with Amazon marks a significant leap in social commerce. By allowing users to make purchases directly within the app, TikTok is bridging the gap between content discovery and seamless transactions. This move could revolutionize conversion rates for advertisers, leveraging TikTok's massive, engaged user base.   The integration offers real-time pricing, Prime eligibility, and product details, enhancing the shopping experience. It's part of Amazon's broader strategy to expand across social platforms, following similar partnerships with Pinterest, Instagram, and others.   While this development aims to boost TikTok Shop's traction, user reception remains uncertain. Some TikTok users have expressed mixed feelings about ads in their feeds. The key question is how this integration will impact user experience and engagement. As we watch this unfold, it'll be crucial to monitor whether this partnership significantly boosts Amazon's sales through social channels and how it shapes the future of social commerce.   #customerengagement #socialmedia #Amazon #TikTok

🚀 Exciting News Alert! TikTok has teamed up with Amazon to make in-app shopping easier than ever. This new deal could transform how brands use shopping ads and reshape e-commerce on social media. Imagine browsing TikTok and quickly purchasing a product with just a few taps without leaving the app. For brands, this means reaching customers faster and more directly. For consumers, it’s all about convenience and speed. Could this be a win-win for both sides? How will this affect the way businesses advertise on social platforms? 💭 Share your thoughts below! ➡️Contact us to get started: https://loom.ly/TQ7IU3Y #TikTokShopping #Ecommerce #DigitalMarketing #TikTok #Amazon

https://lnkd.in/gFrbjShh Very smart move for both parties that deconflicts commerce strategy and leverages the strengths of both players. TikTok Shop has been slow to grow in the US with low commerce penetration for brands. Yet, TikTok has shown the power of shoppentertainment and product discovery through brand channels, creators and user generated content. In East Asia, TikTok has grown into a top marketplace overnight both for sellers and brands. Today, many of the TikTok sellers already use Fulfilled by Amazon in the US. Following this partnership and the ability to convert in the TikTok app, we should expect increased traffic as we avoid the previous traffic drop by staying in app; we will see an improvement in TikTok traffic conversion driven by the trust in the Amazon customer experience and we should expect that improved Returns on Ad Spend will drive more budgets to TikTok. I am curious to see long-term impact on Search media spend across platforms if any.

Amazon & TikTok have joined forces to create a new native shopping experience. The ability to checkout within the TikTok app to purchase through Amazon undoubtably eases the path to purchase for any Amazon business. A huge win. However, it's tough to tell what the actual impact will be, as we still haven't seen the significant shift in advertising with the meta x amazon collaboration vs what might have been initially anticipated. The impact on TikTok shop, and ad costs/competition are also big unknowns. Irrespective of the unknowns, an incredibly exciting collaboration driving social commerce forward🚀 Read more: https://lnkd.in/eDy_VdjM

TikTok Shop Cheapens Your Product? Think Again. I’ve heard this ‘argument’ a few times, and I get it—TikTok’s UK rollout wasn’t flawless. But let’s dig deeper. Do you want the opportunity to reach billions of people? Absolutely. Do you want to make more money than you would selling on Amazon? Of course. As social commerce becomes central to purchasing decisions, TikTok offers one of the most seamless and frictionless shopping experiences out there. From discovery to checkout, it’s a game-changer (see you later, abandoned cart rates). Consumer behaviour is shifting fast, and early adopters who embrace TikTok now will reap the rewards of this momentum. In a few years, there will be two types of sellers: 1️⃣Those who seized the opportunity and grew their brands on TikTok. 2️⃣Those saying, “I wish I had started selling on TikTok sooner.” TikTok doesn’t cheapen your brand—it democratises discovery. And in today’s attention economy, that’s priceless. #TikTokForBusiness #SocialCommerce #EcommerceStrategy #DigitalMarketing #BrandGrowth

🤝 Amazon collabs with TikTok 🤝 Did you know? This recent partnership allows users to shop for products directly from TikTok ads without leaving the app. You’ll be able to see product prices, shipping times, and even Prime eligibility all within TikTok, making it easier than ever to shop while you scroll. This is part of Amazon’s "Project Handshake," which integrates shopping experiences into social media platforms like TikTok and Pinterest, following in the footsteps of partnerships with Instagram and Snapchat. 🚀 More importantly... What does this mean for marketers? A massive opportunity to engage younger audiences and boost conversions with seamless shopping experiences directly within TikTok. #Ecommerce #SocialCommerce #Amazon #TikTok #InAppShopping #DigitalMarketing

🤝 TikTok and Amazon team up: A new era for social commerce! 📲🛒 TikTok users can now shop directly on Amazon without ever leaving the app – which could be a game changer for social commerce. This integration marks a major shift in consumer behaviour, where the gap between discovery and purchase is rapidly narrowing. With search habits constantly evolving, reducing friction in the purchasing journey has become a top priority for social platforms. This collaboration is set to deliver a smoother, more intuitive shopping experience, empowering brands and advertisers to drive higher conversions and maximise impact across the channel. We’re excited to get testing for our clients! Read more in the article below ⬇ #Searchiseverywhere #Everysearch #SocialCommerce #TikTok #Amazon  Found.

Imagine this: You’re scrolling through TikTok, laughing at a hilarious cat video, when suddenly an amazing pair of shoes catches your eye. You tap the screen, and BAM! You’re on Amazon, ready to buy them. That’s the power of social commerce, and it’s 🙄HUGE! Remember the days of endless scrolling on Amazon product pages? Those might be numbered! Amazon and TikTok have joined forces to bring you a brand-new shopping experience. TikTok Takes Over Amazon -> Social Commerce is Here! So, what does this mean for Amazon sellers like you and me? ✔ Increased Visibility:  Reach a wider audience by tapping into TikTok’s massive user base ✔ Enhanced Customer Engagement:  Use TikTok’s interactive features to build relationships with potential customers ✔ Simplified Shopping Experience:  Offer a seamless journey where customers can discover, learn about, and purchase your products all within the TikTok app But what should we avoid in this new frontier? ❌ Over-promotion:  Bombarding viewers with constant ads might push them away Focus on organic and engaging content ❌ Ignoring Trends:  TikTok thrives on trends!  Stay updated and align your product content with what’s popular ❌ Lack of Authenticity:  TikTok users appreciate real, genuine content Avoid overly polished, traditional marketing styles Feeling excited about this 𝘚𝘖𝘊𝘐𝘈𝘓 𝘊𝘖𝘔𝘔𝘌𝘙𝘊𝘌 revolution? Let’s chat in the comments below! I’m curious to hear your thoughts on how Amazon and TikTok can work together to change the way we shop and sell. Ayesha Yahya #AmazonTikTok #SocialCommerce #EcommerceMadeEasy #GetYourShopOn