Zobia Shahzadi’s Post

You've really got to know what you're doing if you're selling on TikTok Shop. That means listening to people like Enda Breslin of ShipBob. At the moment, TikTok Shop is a massive opportunity for brands. But that might not always be the case. So, as Enda says, it's important to spread your products across platforms that you're more used to, as well, like Shopify or Amazon. TikTok is selective about Shop products, so Enda's advice about selecting a small number of hero products for TikTok, while diversifying your strategy into Shopify and Amazon is hugely valuable. And as he says, who knows what's around the corner... so be ready to react. What's your experience of TikTok Shop? #tiktokshop #tiktokecom #ecom #dtc #entrepreneurlife #femalefounder

Kudos to TikTok, they've done a phenomenal job! Forcing it (TikTok) down everyone's throats, making it addictive, and getting this mass scale. Then TikTok wakes up one day and they say we're going to be a platform where people make money. If you look over into Asia, and that's how everyone shops. They shop live streaming, they shop video discovery. There aren't fancy Shopify websites; it's a whole different way of commerce. TikTok goes, that's going to work here, and we're going to spend every dollar we have to make it happen. At first, I was hesitant as they rolled out the shop platform. They were burning like a billion dollars a day, doing their own fulfilment, and not making money on the brands. Then I see the level of scale that starts happening. There's a brand that was relatively obscure on Amazon a couple years ago, doing maybe 10 million a year, and all of a sudden they're doing 15 million a month on TikTok Shop, like third month in. It's just creating this broadcast system where even if you're not buying it on TikTok Shop, you know that brand in retail. You see it, and when that light bulb came on, I realised this is clear. We've undergone a fundamental shift in how people communicate and shop, just like we did with Amazon. It's the exact same thing happening again. It's presenting itself differently; you have to learn different skills and all that, but it's as good as it gets. You have a billion shoppers, and you can reach them without spending any money. That's the beauty of it all. The fact that You could reach so many shoppers with Amazon without spending a dime, now you can do that on TikTok if you can master virality and different means of communication. You can build something that exponentially scales without having to go raise a bunch of money and all that stuff.

🚀 Exciting News! 🚀 Amazon, Pinterest, and TikTok are teaming up to revolutionise online shopping and digital marketing. 🛒📈 Their new partnership aims to seamlessly integrate these platforms, offering businesses unprecedented opportunities to reach and engage with consumers. 📣 With Amazon's vast product range, Pinterest's visual discovery, and TikTok's viral content, this collaboration is set to create a dynamic shopping experience. Whether you're an entrepreneur, marketer, or e-commerce enthusiast, this synergy could be a game-changer for your business. At Infinity Blue Marketplaces, we’re thrilled about this development! 🌟 Our platform is designed to help businesses like yours navigate and leverage these integrations to optimise your online presence. #Ecommerce #DigitalMarketing #Amazon #Pinterest #TikTok #BusinessGrowth #InfinityBlue #MarketplaceInnovation #OnlineShopping #MarketingTrends

Just a weekend thought post! Many brands are excelling on Amazon and Shopify, yet missing out on TikTok, one of the most organic platforms today. In the US, 170 million people use TikTok, with US revenue hitting $16 billion in 2023. US adult users spend an average of 53.8 minutes daily on TikTok, with 137 million downloads in Q1 2024. Consider this: 15 seconds of a video can lead to a sale. With users spending 53.8 minutes, that could mean 215 potential sales. Don't leave millions on the table by overlooking a platform with massive traffic redirection in recent years. TikTok ads drive customers to Shopify, while TikTokShop funnels them to your TikTok store. As TikTok aims to drive traffic to its platform, seizing this opportunity is crucial. Despite potential ban rumors, TikTok is optimistic about e-commerce. Expecting a tenfold rise in US commerce sales to $17.5 billion in 2024, TikTok presents great prospects. Act now and bring your brands to TikTokShop before it's too late. Have questions about building or transitioning your brand to TikTok? Feel free to ask! #ecommerce #ecommercesales #tiktok #tiktokshop #tiktokads #tiktoksales #amazon #amazonfba #amazonbrands #shopify #shopifydropshipping #trump #donaldtrump #sales #quater4 #milliondollar #millionaire #billionaire #millionairemindset

I hear this all the time—Is TikTok Shop going to be banned??? While no one can say for sure, let’s take a look at the facts: TikTok Shop only launched in the U.S. in September 2023, and within just a few months, it’s already making waves. In fact, TikTok has partnered with Amazon, allowing users to shop products directly from their For You feed without ever leaving the app! 📦✨ This partnership is a game-changer, reducing friction and making it even easier to shop within the app. TikTok also teamed up with Pinterest in 2024, further expanding its e-commerce reach by allowing users to link their TikTok and Pinterest accounts to shop Amazon products directly. The seamless shopping experience across these platforms shows just how quickly TikTok is becoming a powerhouse in the e-commerce space. So, is TikTok Shop getting banned?? While there are always rumors, one thing is clear: big companies like Amazon and Pinterest are betting on TikTok sticking around. With partnerships like these and the integral role TikTok plays in how we consume content and make purchases, it’s clear that TikTok is shaping the future of e-commerce!!🚀 While we don’t know exactly what’s next, what we do know is that the way we shop online is evolving rapidly, and TikTok is at the forefront of that transformation. #TikTokShop #AmazonPartnership #PinterestPartnership #Ecommerce #FutureOfShopping (Photo: Avishek Das/SOPA Images/LightRocket via Getty Images)

TikTok Shop 𝐀 𝐑𝐢𝐬𝐢𝐧𝐠 𝐒𝐭𝐚𝐫 𝐓𝐡𝐫𝐞𝐚𝐭𝐞𝐧𝐢𝐧𝐠 Amazon 𝐓𝐡𝐫𝐨𝐧𝐞? TikTok Shop is making waves in the e-commerce world, and Amazon should be paying attention. Here's a breakdown of the situation: TikTok Shop 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫: Launched in the US in September 2023, TikTok Shop is projected to generate a whopping $17.5 billion by 2024. They're attracting existing shoppers who are making repeat purchases, a key metric for success. Young adults (18-34) are a major demographic, but even older audiences are getting on board. 𝐖𝐡𝐨'𝐬 𝐁𝐮𝐲𝐢𝐧𝐠 𝐨𝐧 TikTok Shop: While Gen Z is a target audience, the platform is attracting a wider range of shoppers. Fast fashion and beauty/wellness products are top sellers. Interestingly, 25% of daily Amazon shoppers have also tried TikTok Shop, suggesting potential competition for Prime Day deals. 𝐀 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐟𝐨𝐫 Amazon TikTok users are spending more time on the platform, potentially taking away from YouTube viewership. This increased engagement could lead to more in-app purchases, bypassing Amazon altogether. 𝐓𝐡𝐞 𝐋𝐨𝐨𝐦𝐢𝐧𝐠 𝐓𝐡𝐫𝐞𝐚𝐭 𝐨𝐟 𝐚 𝐁𝐚𝐧: A potential ban on TikTok in the US by January 2025 casts a shadow on its future. Despite the lawsuit against the ban, it's a significant uncertainty. 𝐖𝐡𝐚𝐭 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 Amazon TikTok Shop is a serious contender in the social commerce space. Amazon needs to be aware of this growing threat and adapt its strategies. Prime Day deals and video advertising could be key differentiators. 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩: Despite the ban threat, TikTok Shop is optimistic and increasing merchant fees. They see a future with even more sellers and buyers joining the platform. 𝐓𝐡𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: The e-commerce landscape is shifting. While TikTok Shop's future is uncertain, its rapid growth and user engagement pose a challenge to Amazon's dominance. It will be interesting to see how both platforms evolve in the coming years. #TikTokShop #TikTokShopSeller #SellOnTikTok #TikTokForBusiness #eCommerce #AffiliateMarketing

TikTok Shop is a game-changer for small businesses. Gain visibility, increase sales, and build your brand—all on the world’s fastest-growing platform. With 1 billion+ active users, creative tools, and instant checkout. TikTok Shop connects you with buyers in real time. Don't miss out on this massive e-commerce opportunity! _ #EcommerceOptimization #BoostSales #OnlineStore #ConversionRate #EcommerceSuccess #OrderFulfillment #AmazonFBA #Shopify #Tiktok #Tiktokshop #EcommerceGrowth #AmazonStoreOptimization #CampaignLaunch #EffortlessExecution

🚀 Big News in the Digital World! 🚀 Amazon is thrilled to announce a groundbreaking partnership with TikTok 🎥 and Pinterest 📌! This dynamic collaboration is set to transform your online shopping experience, blending the power of social discovery with the convenience of seamless e-commerce. 🌟🛒 Get ready to dive into a world where TikTok’s engaging videos and Pinterest’s inspiring ideas bring new products straight to your feed. Discover items you didn’t know you needed, right from your favorite social platforms! 🔍✨ Experience interactive ads and shoppable posts that make finding and buying products as fun as scrolling through your feed. Enjoy exclusive deals and the latest trends showcased through vibrant content, with special offers that are just a click away! 🛍️🔥 This partnership ensures a smooth and integrated shopping journey without ever having to leave your social media apps. Shopping has never been this easy or engaging! 🌐💫 Stay tuned for exciting updates and be ready to elevate your shopping game with this innovative collaboration! 🚀💖 #Amazon #TikTok #Pinterest #DigitalPartnership #EcommerceInnovation #ShoppingRevolution #SocialMediaMagic #ads #tiktokads #amazonads #amazontiktok #tiktokamazon #TikTokShop

Evolving world of Social Commerce   TikTok's game-changing integration with Amazon marks a significant leap in social commerce. By allowing users to make purchases directly within the app, TikTok is bridging the gap between content discovery and seamless transactions. This move could revolutionize conversion rates for advertisers, leveraging TikTok's massive, engaged user base.   The integration offers real-time pricing, Prime eligibility, and product details, enhancing the shopping experience. It's part of Amazon's broader strategy to expand across social platforms, following similar partnerships with Pinterest, Instagram, and others.   While this development aims to boost TikTok Shop's traction, user reception remains uncertain. Some TikTok users have expressed mixed feelings about ads in their feeds. The key question is how this integration will impact user experience and engagement. As we watch this unfold, it'll be crucial to monitor whether this partnership significantly boosts Amazon's sales through social channels and how it shapes the future of social commerce.   #customerengagement #socialmedia #Amazon #TikTok

Another valuable post is coming tomorrow. If you have any questions or want me to post about something specific, let me know!