A visit to the House of Lords!

A few weeks ago, I had the chance to visit the House of Lords (a place I wouldn’t normally visit), and meet with Baroness Sater, who is a strong advocate for financial education for young people across the UK.

It felt like stepping into another world, with centuries of decision-making literally etched into the walls.

As we moved through each room, Baroness Sater gave fascinating insights into the legacy and evolving role of the House of Lords, and how it still shapes policy in our rapidly changing world.

What struck me most was the contrast between the historic setting and the forward-thinking conversation we had about Biz Kids.

It felt like a moment of bridging the old and the new – taking the lessons of the past to understand how to create a future that’s more empowered and financially educated.

Watch the video and leave me a comment here on LinkedIn!

Biz Kids: Building tomorrow’s leaders

Naturally, our conversation turned to Biz Kids, the educational platform I started during lockdown teaching Gen Alpha entrepreneurship, financial literacy and confidence. 

What started as a way to share knowledge with my own kids and my nephew, then turned into 300 kids on a daily livestream.

And has since grown far beyond what I could have imagined – we’re on track to hit 20 million views this year, largely from Gen Alpha and young Gen Z. 

The demand is clear: young people, especially those from disadvantaged backgrounds, want to learn about financial independence and entrepreneurship.

Baroness Sater was curious about how we’ve managed to reach such a diverse audience. I explained that many kids are drawn to Biz Kids via our social content and live stream because it gives them practical skills they can use in real life – skills they’re not always getting in school. 

Our growth has been driven by real-world relevance, brought to life by kids from across the UK, representing diverse backgrounds and perspectives. 

This, combined with a deep understanding of TikTok and other social platforms, has enabled us to harness the latest algorithm updates and content trends to maximise our reach.

Partnering with banks and accreditation

A big part of our discussion was about how Biz Kids could work with financial institutions to make an even bigger impact.

Baroness Sater pointed out that banks, as part of their ESG (Environmental, Social, and Governance) initiatives, could be key partners.

But she emphasised that their involvement needs to be genuine, not just a box-ticking exercise.

We also talked about formal accreditation of our educational content. Given how many kids we’re reaching, it’s something I’ve been considering more and more.

Baroness Sater suggested that having our content officially recognised could build trust with parents and schools, and help fill a gap in high-quality, regulated financial education on social media.

This approach is similar to Australia’s MoneySmart program, which integrates financial literacy into schools.

If we can tap into similar frameworks, we could expand Biz Kids even further and make financial education a staple in every child’s learning journey.

A shared vision for the future

With strong partnerships, accreditation, and advice from individuals such as Baroness Sater, Biz Kids is on its way to becoming a transformative force in children’s financial education.

Of course, such meetings bring an incredible sense of purpose and positive impact. The conversation wasn’t just about what we’ve achieved so far but about what lies ahead for Biz Kids, financial literacy, and the future generation of entrepreneurs.

It’s not just about teaching children how to manage money; it’s about empowering them to think big, act confidently, and take control of their futures.

My TikTok week

I speak a lot about the importance and power of brands building communities.

One of my favourite chats at DTC Live was with Elissa Corrigan of Elle-Sera.

Elissa is in quite a unique position as a brand founder in that she’s vastly experienced in the media, having formerly been a journalist like myself.

This means she’s able to really hone in on PR and media strategies that can to get the message of Elle Sera’s Golden Pill deeper into the minds of her potential customers.

And because she’s built such a loyal community of existing customers, they trust her to pitch their often very personal stories to magazines and newspapers.

Check out the video on TikTok.

The Notting Hill Shopping Bag red carpet

What a day to remember! 

We couldn’t be prouder of each one of our customers who joined us on the red carpet for our Notting Hill tote bag.

It’s safe to say, our customers absolutely killed it on Portobello Road!

With the streets as our backdrop, we rolled out the red carpet and invited everyone who’s a part of our Notting Hill Shopping Bag community to step into the spotlight. 

A special highlight? Watching our 81-year-young star join the walk, reminding us that style truly knows no age.

Catch her catwalk moment here!

That's it for this week!

As always, thanks for reading :)

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