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Manufacturers: Increase 20% Top-Line Growth & 5% Margin Expansion | Negotiate Exceptional Customer & Supplier Deals | Optimize Value Chains from Procurement to Pricing | Ex-Starbucks, Dell, GM |

These are the reasons why your sales team rolls over too quickly in negotiations ↓ 1️⃣ They want to always please the counterparty. To be fair, we all want to be liked, but that can lead to bad deals. 2️⃣ Your compensation structure is tied to revenue, not profit and this incentivizes closing deals at any cost. 3️⃣ They're scared of losing the deal. When buyers go silent, they panic and make concessions to get a response. 4️⃣ They don't know their strengths, their competitors, or the customers well enough to negotiate effectively. ➡️ The result? Missed opportunities and $$$ lost. Here's what you can do about it; ✓ 𝗗𝗼 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸, 𝗮𝗻𝗱 𝗱𝗼 𝗶𝘁 𝘄𝗲𝗹𝗹. Your homework helps you identify your strengths for an effective negotiation process. Be thorough in your research and use a power map and term sheets to build strategies to deal with key decision-makers in the account. Also, use strategies like BATNA and ZOPA to identify and align on points of mutual value and potential alternatives to a deal. ✓ 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗼𝗳 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝗲𝗹𝗹𝗶𝗻𝗴. Shift the mindset from closing just any deal to closing the right deals. Encourage your team to approach the negotiation strategically, build relationships, and focus on solutions that benefit both the customer and your company in the long term. ✓ 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗽𝗿𝗼𝗳𝗶𝘁, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. Reward salespeople for bringing in profitable deals. This encourages them to negotiate smarter and prioritize deals with healthier margins. I had an amazing conversation with Darren Mitchell on the Exceptional Sales Leader Podcast. Listen to the full episode here: https://lnkd.in/e2cxfVWi #negotiations #podcast #sales

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