Charlene Li, CPA CA’s Post

It’s incredible how since its launch this year, every small grocery store in my (small) town now sells plant-based Nutella. What’s even more surprising, though, is that these same stores still don’t offer tofu, tempeh, or other common plant-based meat alternatives. For these, I have to drive to big supermarkets. So, what can we learn from Nutella’s success in this context?

In today’s fast-paced market, consumers are craving more. The trend toward larger-sized products is clear, especially in the frozen fruit aisle❄️ That’s why we moved into 2-pound bags with our new Acai Berry, Immunity, and Dragon Fruit pieces, giving our customers more of what they love in a convenient, value-packed format🫶. We’re also excited to expand our offerings with two unique flavors: 12oz Seedless Pomegranate Cubes and Plantains Baked Ripe Slices—both bringing something truly different to the frozen shelf🤤. We’re thrilled to announce that these are now available at select Sprouts Farmers Market, a retailer that shares our passion for health and wellness. And for those who aren’t near Sprouts, stay tuned—our expanded product line is just getting started, with more retailers coming on board soon! We can’t thank you all enough for your ongoing support and can’t wait to see these products brighten up your freezers💖. #MarketTrends #HottestBrandInTheFrozenSet #FrozenFruit #BusinessGrowth #PitayaFoods

Great overview from our CEO regarding the transformation of extrusion technology….

What drives robust growth in the global #granolabars market, and how do expanding online platforms impact accessibility and variety in granola bar offerings? The global granola bars market is thriving, driven by the demand for convenient on-the-go #snack options amid modern #lifestyles. With a focus on versatility and user-friendly attributes, granola bars align perfectly with the global #trend of increased snacking. Key players' investments in R&D and promotional activities, coupled with the expanding presence of granola bars in #online stores, enhance #accessibility and cater to diverse #consumerpreferences, contributing to the market's robust growth. Explore the market: https://lnkd.in/dNYh8gRH Key Market Players: Earnest Eats , PepsiCo, Olympia Granola, Kellogg Company, John B. Sanfilippo & Son, Inc., Bakery Barn, LLC, Mars, General Mills, The Hershey Company #AMR #GranolaBars #SnackTrends #OnTheGoEating #ConvenientSnacking #GlobalMarket #VersatileSnacks #ConsumerPreferences #RnDInvestments #OnlineShopping #HealthySnacks #ModernLifestyles #PromotionalActivities #GranolaBarVariety #FoodIndustry #RobustGrowth

Have you ever heard of Spruce syrup? Me neither. I attended the Food Producer Showcase, hosted by Maine Center for Entrepreneurs and FocusMaine last week. Although Food CPG is a tough place to be in right now for some, it’s certainly not short of great ideas. 🌲 Spruce Syrup was the breakout star of the event for me. Pen & Cob Farm produces this magical liquid by harvesting the tips of spruce trees and macerating them in brown sugar, creating a sweet and citrus tasting syrup to put on or in anything - ice cream, fruit, cocktails, meat, etc. Thanks to its founder Katherine Swann for sharing! Harvest Maine was one of my favorite stops for several reasons: ♻ Their products are upcycled - ⅔ of each product is made with imperfect veggie seconds, which provides a new revenue stream for local farmers. 🥦 The flavors were outstanding - my favorite was the Broccomole - no avocado to be found, but incredibly delicious 🤯 🍎 They’ve just launched sweet treats, “Pummies”, bite-size pieces made from apples and dates…and the packaging is compostable! Whole Foods Market does a terrific job of calling out local products on shelf. Support local brands when you can. You will be delightfully surprised at what you discover. And shout out to Naturally New England, so as a member, I could find out about this terrific event. #foodcpg #innovation #upcycling #supportlocal ___________________________________ 👋 I’m Karen Anderson. 🥨 Product Marketing Expert for CPG brands. ⬆ I help brands accelerate sales, profit, and distribution growth. 🔎 I’m looking for my next full-time role in Food, Bev, or Pet CPG. DM me if you or someone you know is looking for a strategic and compassionate marketing leader.

🌱🥢 AFTER POPULAR DEMAND, THE BEYOND ORANGE CHICKEN IS BACK AT PANDA EXPRESS It took over 7,200 signatures on a 16-month-long petition for Panda Express to realise that enough people wanted its plant-based orange chicken back. So finally, three years after what became one of the fast-food chain’s most successful regional launches ever, the Beyond Original Orange Chicken has returned to its US menu. The vegan dish will be available at around 300 Panda Express locations nationwide. Like the first time, this rollout is on a limited-edition basis, although the companies suggest that “if consumer enthusiasm continues, there’s potential for expansion into additional Panda Express restaurants”. A little history lesson: the orange chicken was first launched at Panda Express in 1987 and quickly became a favourite. It now makes up roughly a third of the chain’s business. Think about that. That’s one dish. So when the Beyond Original Orange Chicken was introduced, there was a frenzy. On launch day, Panda Express sold 1,300 lbs of the dish in New York City and Southern California. Stores in the latter area actually sold out of the initial rollout within two weeks. After a national rollout to over 2,300 locations, Panda Express finally ran out of the stock and gradually ended the offering. People were not happy. The return of the Beyond orange chicken is a certain win for the plant-based meat company. Both the business and the industry it’s in have taken their fair share of knocks in the last couple of years: Beyond Meat has had eight consecutive quarters of losses, while retail sales of plant-based meat fell by 12% in the US last year. Read the full article for more information: https://lnkd.in/eW3n_Sc3 #GreenQueen #altprotein #plantbasedmeat #vegan #foodsystems #sustainability

🚍 𝐆𝐨𝐨𝐝 𝐌𝐞𝐚𝐭𝐬 𝐆𝐨𝐞𝐬 𝐌𝐚𝐢𝐧𝐬𝐭𝐫𝐞𝐚𝐦: 𝐄𝐚𝐭 𝐉𝐮𝐬𝐭’𝐬 𝐂𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐞𝐝 𝐃𝐞𝐥𝐢𝐜𝐚𝐜𝐲 𝐇𝐢𝐭𝐬 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐡𝐞𝐥𝐯𝐞𝐬 ☀ 𝐈𝐧 𝐌𝐚𝐲 𝟐𝟎𝟐𝟒, The luxury supermarket Huber's Butchery and Alameda, California-based Good Hope Meats have teamed up to sell Good Meat 3, a new #culturedmeatproduct.Only 3% of grown chicken is used in the new product, together with plant #proteins🌿. This enables them to provide the product at a competitive price💲 and reduce production expenses, which has been one of the primary obstacles to the industry's growth. In #Singapore, Good Meat has been making and selling 🍗chicken at the Bistro of Huber's Butchery, fine dining #restaurants, hawker stands, and meal delivery applications. With this new step, customers will be able to purchase and prepare the cultivated meat at home for the first time. The retail collaboration comes at a time when the US cultured meat market has been encountering challenges. In an effort to support the cattle industry, legislation prohibiting the sale of the novelty product was approved this month in both #Florida and #Alabama. The USDA and FDA gave Good Meats and UPSIDE Foods official certification in July 2023, but the products have taken a while to reach grocery store shelves. 𝗕𝗿𝗼𝘄𝘀𝗲 𝗮𝘁 𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱 𝗥𝗲𝗽𝗼𝗿𝘁 👉: https://bit.ly/3yEO8xt #HubersButchery #GoodMeats #CulturedMeatProducts #PlantProteins #UpsideFoods #prophecymarketinsights

🌟 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐚𝐜𝐤𝐚𝐠𝐞𝐝 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐝 𝐏𝐨𝐭𝐚𝐭𝐨 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 🥔 The Packaged Processed Potato Product Market refers to the segment of the food industry that focuses on the production, distribution, and consumption of potato products that have been processed and packaged for convenience. This includes products like frozen fries, chips, potato flakes, and instant mashed potatoes. These products are popular for their convenience, long shelf life, and consistent quality. 🔗𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gTRmh5zV Market Segmentations: #Company • Lamb Weston • Calbee America • Kellogg Company • McCain Foods • PepsiCo • Kraft Heinz • J.R. Simplot Company • Farm Frites • Intersnack Group #Type • Potato Chips & Snacks Pellets • Fresh and Pre-Cooked Potatoes • Potato Starch • Others #Application • Supermarket • Convenience Store • Online Stores • Others #PackagedProcessedPotato #PotatoProducts #FoodIndustry #MarketResearch #ProcessedFoods #FrozenFries #PotatoChips #FoodTrends #ConsumerGoods #FoodPackaging #MarketAnalysis #FoodInnovation #FoodManufacturing

The frozen aisle could hold the key to revitalizing #plantbased #meat and #altprotein sales, which have dropped dramatically in the last four years, reports Deniz Ataman. Find out why and how brands like Daring., meati™, MorningStar, Boca Burgers and others are leveraging the freezer aisle to heat up #meatalternative sales: https://lnkd.in/ej6MPf2Z