Karen Anderson’s Post

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Marketing Leader for Food & Bev CPG | Ex-Lindt | Commercialization | Brand & Private Label | I help brands find the white space to increase sales, profit & distribution | BFY & Sustainability Enthusiast

Have you ever heard of Spruce syrup? Me neither. I attended the Food Producer Showcase, hosted by Maine Center for Entrepreneurs and FocusMaine last week. Although Food CPG is a tough place to be in right now for some, it’s certainly not short of great ideas. 🌲 Spruce Syrup was the breakout star of the event for me. Pen & Cob Farm produces this magical liquid by harvesting the tips of spruce trees and macerating them in brown sugar, creating a sweet and citrus tasting syrup to put on or in anything - ice cream, fruit, cocktails, meat, etc. Thanks to its founder Katherine Swann for sharing! Harvest Maine was one of my favorite stops for several reasons: ♻ Their products are upcycled - ⅔ of each product is made with imperfect veggie seconds, which provides a new revenue stream for local farmers. 🥦 The flavors were outstanding - my favorite was the Broccomole - no avocado to be found, but incredibly delicious 🤯 🍎 They’ve just launched sweet treats, “Pummies”, bite-size pieces made from apples and dates…and the packaging is compostable! Whole Foods Market does a terrific job of calling out local products on shelf. Support local brands when you can. You will be delightfully surprised at what you discover. And shout out to Naturally New England, so as a member, I could find out about this terrific event. #foodcpg #innovation #upcycling #supportlocal ___________________________________ 👋 I’m Karen Anderson. 🥨 Product Marketing Expert for CPG brands. ⬆ I help brands accelerate sales, profit, and distribution growth. 🔎 I’m looking for my next full-time role in Food, Bev, or Pet CPG. DM me if you or someone you know is looking for a strategic and compassionate marketing leader.

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So glad you were able to join! And this spotlight is SO GOOD (as was the Spruce Syrup!) 🙏💫

Julia Knott

Fractional CMO | Marketing Advisor for Mission-led Food & Beverage Brands

1mo

I bought some Pen & Cob spruce tip syrup at the last Maine Center for Entrepreneurs event I attended. Good reminder to try mixing it up in a zero proof drink for my Halloween party this week!

Erin Halper, Champion of Independent Consultants

Founder & CEO of The Upside || A global community of top consultants who come together to gain support and advance their businesses || Always striving for excellence || Artist at my core

1mo

Just looked up and bookmarked all of these! I love love love learning about products from you Karen Anderson !

Carly Spatt

Business Development at Aion| We specialize in financing CPG Brands.

1mo

Omg that sounds amazing!!! I would definitely buy that

Sara Kubiak

Founder at Vanilla Bean Project

1mo

This looks delicious!

Justin Russell

Founder, One Ten Digital. Web & app strategist & architect. Mainer. Photographer. Ice cream connoisseur.

1mo

The spruce syrup is fantastic – and I bet it'd make a great holiday gift. 😉

So much unique flavor in this product - thanks for sharing!

Julie Pryor

CPG growth strategist and advisor. I help entrepreneurs nail brand positioning, optimize marketing performance, increase sales & expand distribution. Build a sustainable business and get on the path to profitability.

1mo

Sorry to miss you at the event last week!

Katherine Swann

Business Owner at Pen & Cob Farm

1mo

Oh, wow - thank you so much! We had such a great time at the showcase

Bianca Petriglia

Account Manager at Westpoint Naturals

1mo

Yum! I love seeing a new idea come to market.

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