Brian Lee’s Post

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Scratch | CPG Founder | Ad Exec

People often ask what separates Scratch from the competition… I could go on about our delicious flavor profile, or our wholesome clean plant-based ingredients. I could talk about our gluten-free batters using chickpea flour instead of enriched wheat flour and MSG like many of the competitors. I could also talk about Nielsen data that shows consumer preference and incrementality is coming from specialty-diet, mission based, trustworthy based brands like Scratch… However, what really differentiates us is what you see in the pic. Scratch is a family-owned brand, a small business, a true representation of the American dream on shelves next to CPG behemoths and holding companies. We’re not suppose to be here…While the food industry is innovating in the lab, we are bringing new, healthier ways to enjoy your favorite foods from Scratch...inspired by transparency and whole food plant based ingredients. Scratch sticks out from everybody else. We don’t follow conventional norms and that’s what makes us different. And in our quest to maintain food integrity, we can’t do it without you. We are a bootstrapped business and I am committed to be a reliable source of clean label products for the community. But to serve the community effectively, it truly takes a village…so keep us in mind. If there are any contacts you feel we should be connected to, any products you would like to see us add, any investors we should speak to, any organizations we should give back to, and communities/groups we should join…we are open and it is what will continue to make us different. #scratch #scratchgrocery #cpg #walmart #plantbased

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Lisa Lanier

Escrow Assistant | Legal Assistant | Paralegal | Administrative Assistant | Licensing Coordinator | Post Closing Analyst

8mo

Can you buy it in the Southwest?

Craig Brimm

Creative Director/Consultant | Creative Conceptualization

8mo

Brian, Is it available in the Northeast?

Sarah Frazier

Principal Program Manager at Nava

8mo

Brian: Wow, your mission to meet people *where they are* with healthier food options resonates so much. Congrats on scaling! Hope you take a step back every once in a while to celebrate and soak in all the support. I'll be tracking down Scratch here in NYC and when I visit my family in southern Virginia. So happy for you - keep doing your thing! 🙌

Cory Fischer

Risk Manager For Startups & High-Growth Businesses

8mo

Scratch truly stands out by staying true to its roots as a family-owned business and bringing innovation to the food industry with whole food plant-based ingredients.

Troy Miles

Pharmaceutical marketing, advertising and media professional.

8mo

This is exiting to see Brian! Well done! I’ll be a customer - love the story and the vision. LETS GO!!

Chantale S.

Dynamic Account Manager Driving Success in Digital Advertising, Social Media, and Client Relations | Let's elevate your business to new heights 🚀

8mo

👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾 so inspiring!

Keep on Asking for what you deserve! A Lesson for us all.

Dwayne Crittendon

VP, Media Director at Mediahub Worldwide

8mo

Love it!!!

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