Chantale S.

As a marketing executive working closely with creators, I've seen firsthand that being great at content isn’t enough to scale. African creators need to approach their work like a business to secure partnerships with bigger, corporate brands that require data, clear reporting, and professionalism. At Aktivate, we make this process easier. We connect creators with the right opportunities, helping them manage campaigns, report results, and foster long-term relationships with brands. Our goal is simple: empower creators and brands to thrive together, making collaboration seamless and successful. It’s time for creators to think bigger and smarter. 🌟 Ready to elevate your content journey? Tap this link https://lnkd.in/eJYxBhqQ to see how Aktivate supports creators and brands to grow together.

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🚀 **Black Myth: Wukong has shattered expectations with over 4.5 million copies sold and $1.5 billion in revenue since its release! ** I was particularly interested since I came to know about this game with Woke activism and censorship and how it was managed by the company. Controversy was one of the issues that sold Stellart Blade to me. We analyzed how this game is changing the industry and what you can learn from its success. 📈 Here are 5 key insights from the article: - Sales Mastery: how strategic marketing and community engagement led to record-breaking sales. - Cultural Resonance: the power of cultural storytelling in capturing global audiences. - Censorship Navigation: See how Game Science balanced creative expression with regulatory compliance. - Technological Innovation: Discover the role of Unreal Engine 5 in delivering stunning visuals and gameplay. - Strategic Differentiation: Explore how Game Science positioned itself against giants like "Cyberpunk 2077" and "Elden Ring." Read the full article here! https://lnkd.in/ghRYsaMf 📚 #stellarblade #videogame #marketingstrategy #videogameindustry #digitalmarketingstrategy

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I Am DComm I'm thrilled to reflect on my incredible journey as a dedicated member and Ambassador within the vibrant DComm community! DComm stands out as more than just a platform; it's a dynamic ecosystem fostering transparency, innovation, and community-driven progress. For me, DComm embodies the true essence of decentralized communities, where every voice matters, and groundbreaking ideas thrive. Throughout my Ambassadorial tenure, I've had the privilege of witnessing firsthand the profound impact of decentralized communication and asset tokenization facilitated by DComm. From its commitment to transparency to its pioneering efforts in asset tokenization with partners like Savala, DComm is at the forefront of reshaping industries and unlocking new opportunities. My journey with DComm hasn't just been about personal and professional growth; it's been a collective endeavor towards a more equitable and inclusive future. Through the Ambassador Program, I've gained invaluable insights into blockchain technology, honed my skills in community building, and forged meaningful connections with industry leaders and passionate individuals. But this journey isn't mine alone – it's an open invitation for you to join us. Whether you're a seasoned blockchain expert or just beginning to explore decentralized innovation, there's a place for you in the DComm community. Together, we can continue pushing boundaries, driving positive change, and building a future that's transparent, sustainable, and inclusive. So, let's embark on this exciting journey together and harness the transformative power of decentralized innovation! #DComm #DecentralizedInnovation #AssetTokenization #Blockchain #CommunityBuildiing #Sustainability

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TikTok’s unique blend of creativity, short-form content, and vibrant community makes it a powerful platform for UGC. In this comprehensive blog post, Senior Content Strategist Madison Jesmer explores everything you need to know about UGC on TikTok, from creating a TikTok UGC plan to becoming a successful UGC creator on TikTok. Read the blog now: https://hubs.ly/Q02FKxrb0

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🌟 Tune in to the story of a brand that cracked TikTok shop - to the tune of $350k/month - with the awesome Jordan West. Learn influencer interaction hacks, UGC strategies, and more to scale your business on TikTok Shop! 🎧 Listen now: https://lnkd.in/e72zG3V9 #TikTokShop #Ecommerce #InfluencerMarketing

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I wrote a thesis on influencer marketing years ago while matriculating at the University of Southern California. Almost a decade later and after serving as a film and television publicist for major brands and studios, I've seen what I wrote manifest in real time. Influencer marketing has emerged as the new form of publicity, reshaping how brands connect with consumers in the digital age. In the past, traditional media outlets—TV, print, and radio—dominated the publicity landscape, controlling brand narratives and shaping public perception. Today, influencers, with their authentic and direct access to niche audiences, have become the new gatekeepers of public opinion. Unlike traditional publicity, which often relied on one-way communication, influencer marketing fosters genuine, two-way engagement. Influencers build trust by sharing personal experiences and opinions, making their endorsements more relatable and impactful than scripted advertisements or celebrity endorsements. Their reach spans across platforms like Instagram, TikTok, and YouTube, where their followers view them as credible sources for recommendations. Moreover, influencer marketing offers unparalleled targeting and measurement capabilities, enabling brands to reach specific demographics and track engagement in real-time. Influencers have become cultural icons, shaping trends and conversations in a way that traditional media rarely can. As consumers become more skeptical of traditional ads, influencer marketing provides a way for brands to humanize themselves and build meaningful connections. In this new publicity landscape, influencers act as powerful conduits between brands and consumers, driving awareness and engagement through authentic, peer-like endorsements.

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. Exciting news about the growth of the TikTok TA team! 🎉 Joining as an executive recruiter offers a unique opportunity to work on impactful, leadership roles on a global scale. 🌍 If you're passionate about talent acquisition and want to make a difference in one of the fastest-growing companies, this is your chance! 🚀 Question for you: What do you think are the most important skills for an executive recruiter in a dynamic global company like TikTok? #ExecutiveRecruitment #TalentAcquisition #LeadershipRoles .

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The Culture Should Control Access to the Culture: How Kendrick Lamar's Cash App Partnership Signals a Power Shift in Entertainment For decades, Black culture has been everybody's business except our own. Our music fills stadiums we can't access. Our style influences luxury brands we can't afford. Our slang sells products we don't profit from. But with Kendrick Lamar's revolutionary Cash App partnership, we're witnessing a fundamental power shift: What if the culture finally controlled access to itself? This isn't just about concert tickets. It's about dismantling a system where Black artists can sell out arenas while their core audience gets priced out by banking requirements that have historically excluded them. It's about creating infrastructure that serves the culture instead of just extracting from it. When Kendrick Lamar had his choice of financial partners for the Grand National tour presale, he didn't just pick a platform – he picked a side. By choosing Cash App over traditional banking partners, he's not just selling tickets; he's selling a vision of financial sovereignty. No credit checks. No banking history required. No institutional gatekeepers. Just the culture, serving the culture. Future Implications This shift suggests a future where: - Cultural experiences are gated by community participation, not credit scores - Artists leverage their influence to build economic infrastructure - Fan communities become economic communities - Cultural consumption creates pathways to financial inclusion - Community trust becomes more valuable than institutional authority The Questions Ahead As this model evolves, key questions emerge: - How will traditional financial institutions respond? - What happens when more artists demand control of their economic infrastructure? - How might this change the relationship between artists and their communities? - What other aspects of cultural production could be democratized? The Revolution Beyond Music Kendrick's partnership with Cash App isn't just disrupting concert access – it's providing a blueprint for cultural sovereignty. It suggests a future where the culture doesn't just influence commerce but controls it. Where economic inclusion isn't granted from above but built from within. In this future, perhaps the question won't be whether you qualify for access to culture – but whether the gatekeepers qualify to control it at all. #marketing #advertising #culture

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Excited to share my recent interview with Julian Druker on AMAKA! 🌍 In this interview, I share my insights on creator marketing, diversity representation, and the benefits of leveraging social platforms for brand collaborations. We delve into the unique challenges and opportunities faced by Pan-African creators in the global market, as well as the evolving of fashion and beauty marketing industries. You can watch the entire interview here: https://lnkd.in/dXgenmYH

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Last night my daughter and I went to a screening of the TOGETHXR and Prime Video documentary "Power of the Dream" produced by Dawn Porter, Sue Bird, Nneka Ogwumike, and Tracee Ellis Ross. Setting aside politics, this documentary is an impressive testament to the resilience, passion, and determination of the extraordinary women in the WNBA. Inspired by their cause, they used their platforms to peacefully advocate for their beliefs. While many may not have shared their views, we can all learn from their masterful approach to driving transformative change through thoughtful dialogue, understanding, and collaboration. As someone who has spent a career helping build iconic brands, the marketing lessons here are simple but profound: 1) Use platforms to uplift others: The most powerful brands don't just speak – they amplify voices that need to be heard. The WNBA players showed how to leverage influence authentically and purposefully. 2) Celebrate courage: In today's world, taking a stand requires bravery. These athletes demonstrated that genuine conviction, when expressed thoughtfully, and collectively can bridge divides and inspire action. 3) Master the art of storytelling: The documentary beautifully illustrates how compelling narratives can transform complex issues into relatable human stories that resonate across different audiences. 4) Build authentic community engagement: Rather than simply broadcasting their message, these athletes created dialogue and built coalitions, showing how brands can turn moments into movements. 5) Stay true to your values: The WNBA players remained consistent in their message and methods, demonstrating how unwavering authenticity builds trust and credibility. In an era where brands are increasingly expected to stand for something beyond their products, these players offered a masterclass in purpose-driven leadership. They've shown that when done with intention and integrity, using your platform for positive change isn't just good citizenship – it's good business. Let’s hope the WNBA as a brand can continue to be a champion for female empowerment. #BrandPurpose #SportsMarketing #WomenInSports

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Listen to our episode of THE INFLUENCE FACTOR, where Blaine Doherty, Senior Influencer Marketing Manager at Fiverr, shares how to find the perfect balance of short and long-form content for your brand. Tune in to learn about Blaine Doherty’s strategic approach to influencer marketing. ⚖️🎥✅ #CreatorEconomy #InfluencerMarketing #InfluencerStrategy #ShortFormContent #LongFormContent

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The creator economy is booming, and with projections reaching $480 billion by 2027, it's a golden era for Black entrepreneurs and creators. At 0rijin Village, we see this as a transformative opportunity. With digital media and cutting-edge tools making content creation more accessible, our mission is to empower our community to embrace these trends. By integrating AR, social media, and new monetization strategies, we aim to unlock new markets and drive growth. Let's seize this moment and lead the way in shaping the future of the creator economy together. #0rijinVillage #BlackEntrepreneurs #CreatorEconomy #Innovation #DigitalTransformation

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$25k Grant For Pinterest Inclusion Fund. Apply between Sep 16th - Sep 25th, 2024 til 9pm EST. Small business owners, content creators, agency. Minorities. disability and underrepresented communities. Find out more here: https://lnkd.in/e658iQAX @stopstrugglingnow Eric Byrd #businessgrants #businessfunding #pinterestfund #minoritygrants #pinterestgrant #smallbusinessgrants #money

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UGC builds trust faster than influencer content. While influencer posts may raise awareness, 90% of consumers say they rely on reviews and recommendations from other users to make buying decisions. That’s why UGC often leads to stronger purchase intent. Let’s talk UGC—schedule a call to explore your social media needs. bit.ly/3UUI5h4 #ugcstrategy #brandtrust #userreviews #contentmarketing #purchaseintent

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Forget Influencers! Learn how to set up a creator funnel & produce insane amounts of UGC ads for cheap 💰 Featured guest: Bostjan Belingar, CEO of Hustler Marketing 🚀 Topics: ✨ Importance of UGC amid privacy policies & algorithm changes 🎥 Finding & working with creators for UGC 📄 Creating detailed creative briefs ✂️ Editing UGC for platforms like FB, TikTok 👥 Tailoring UGC to customer avatars & age groups 🔗: https://lnkd.in/gYyYQPCf #ViralMarketing #UGC #SocialMedia #Creators #DigitalMarketing

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