Brian Lee

The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/gj7Y4HFY

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Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

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Much like the seltzer craze - maybe the big beverage companies should jump on and ride the wave? From NA to nootropics, and cbd to just some plain ol' mocktails (Have you tried them?!?! You might be surprised!) What would a more sober America look like? Combining the supplement market, health & beauty, and drink market.....sounds like a $$ maker!! #healthieramerica #healthierworld #mocktails #NonAlcoholicBeveragesAdSpend #GuidelineData

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Really good take aways from the April POSSIBLE Get the Trends Report 👉 https://ow.ly/yOmQ50S8EF0

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#RetailMedia #Trends Update! The subject of diversification, ROAS and measurement was an important plot point in my recent conversations with Shefali Singla from Walmart Connect. Be on the look out for our release of our #RetailMediaThursdays with more great details. For now, feast on this latest report! 📈 Retail media spending surged by +9% QoQ and +28% YoY! 📈 Walmart outpaced Amazon in YoY growth at 31% vs. 28% 📈 Clicks rose +25% and impressions +27% Follow this action plan to smarten up your strategy for Q4, and beyond👇 There's more - get the report now! https://okt.to/do6lau

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Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gafZavdi

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As the allure of RMNs grows, marketers will need to exercise caution given the numerous challenges ranging from the lack of transparency to regulatory risks, and the growing acceptance of conquest marketing and the leverage that provides retailers.

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Tariffs are trending. Experience shows that already price sensitive consumers will take the hit if they are implemented. Here are some thoughts on what to expect and some ideas of how marketers can prepare for them. https://lnkd.in/exE-hTQ9

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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Two of best quotes I heard in Cannes were about modern marketing team structure. Regular readers will know that this is something I've talked about in my "7 Challenges for Retail Media' each year. Here is the quote from Diana Haussling from Colgate at the Kroger 8451 stand: "Colgate are really trying to modernize and think about media differently. Instead of having retail media, this type of media, that type of media sit all sit in different silos and have budgets sit separately, they all now all sit under my team and one in one organisation we call “Consumer Experience and Growth.   What this enables us to do is actually not focus on the tactic or focus on the P+L or budgets, instead but allows us to think about what we're trying to accomplish and then pull the appropriate levers and have SMEs lead those components across the team." Diana's other quote was also very revealing: "First of all, I don't really think about the tactic when it comes to how we build our plans. We actually start with the "Jobs to be Done." To many times, people (ie me!) leap straight to tactic and forget about the real task at hand. Lauren Livak Gilbert and I also talked about this in the light of the great work that the DSI and Russ Dieringer did last year - team structures are changing and CMOs need to get ahead of this. Brian Spencer Simon Swan Todd Hassenfelt Apologies to Diana if the quote was not word perfect as my writing is not great, but I did capture it as best I could as it was SO good.

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Thanks AIM/AIM Councils for highlighting my career journey in Analytics. I hope my story can offer valuable insights and inspiration to those starting out in the field or those already deep into their analytics careers. Link: https://lnkd.in/gjTpk5wi

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Check out the amazing results from one of our recent partners below. And hit me up, if you'd like to learn more about ways Chase Media Solutions can help your business drive incremental sales!

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/ew4Bx7fW #datadriven #measurement #marketing

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May's retail report reflects a bright uptick in consumer confidence and spending. As summer approaches, we see significant resilience and optimism in the market, influenced by positive job growth and robust consumer spending. Take a look at my latest blog to see how these dynamics are playing out across key retail sectors.

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If you're going to be at P2PI Live, let me know and make sure to check out this panel!

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