Vividly

Wow, Elena M., thank you so much for sharing this! It means a lot to hear that Vividly has made such a difference for your team. We're always striving to innovate and improve alongside our customers, so knowing that we’ve been able to meet your needs and help streamline your process is incredibly rewarding. We’re so grateful for your partnership and can’t wait to keep innovating together!

A light week of updates this week, but here's what's up in the #cpgindustry: Under the auspices of a new business division, called FutureBev, FUTURE BEVERAGES has acquired a 100,000 square foot facility in Ventura, Calif. in which it plans to manufacture its canned products as well as co-pack for others when it goes online in January. Q Mixers has named Betsy Frost as its new CEO, taking over the role from outgoing chief executive Bob Arnold. Mondelēz International is exploring a possible acquisition of candy and snack rival Hershey, which would bring together such brands as Oreo, Ritz, Reese’s, and SkinnyPop Popcorn and generate annual sales of almost $50 billion. The potential deal would be even bigger than Mars’ agreement earlier this year to snap up Kellanova for nearly $36 billion. The EVERY Company has become the latest food tech outfit to lock in funds, totaling $2 million, from the U.S. Department of Defense. The cash was deployed from the DoD’s Distributed Bioindustrial Manufacturing Program to bolster the U.S.’s bioeconomic strengths and maintain the country’s “supply chain and military superiority,” according to the DoD. SkinnyDipped has introduced topless peanut butter cups. The snacks are formulated with peanut butter and are encased in a dark chocolate shell. Amy's Kitchen is expanding its breakfast offerings with a group of tofu egg scramble dishes. The line includes California Scramble, Mexican Scramble and Tofu Scramble. The company also launched wraps and burritos including the Ranchero Burrito, Scramble Wrap and a Gluten-Free Tofu Scramble Wrap.

Is this us jumping on a trend? Yes. But could we have let 2024 go by without calling out how amazing it's been? No way! We're beyond thrilled to share Vividly's incredible 2024 journey — one that wouldn't have been possible without our amazing customers, partners, and team. In 2024, we: 🚀 Welcome 50+ brands to the Vividly family 🚀 Helped our customers improve their trade planning accuracy by 93+ % 🚀 Completed 39 implementations in just 60 days (that's 2x faster than the industry standard!) But what really makes our hearts full? Seeing our customers ditch manual processes and transform their trade promotion game. From food & beverage 🌮 to health and wellness 💆♀️, we're now helping brands across 5 new verticals maximize their ROI and drive growth. We couldn't have done any of this without our incredible team — including the 51 new faces who joined us this year! — our amazing ecosystem of partners. 2024 was just the beginning. We've already got some amazing projects lined up to make 2025 your best year yet 🌟 Check it out! https://lnkd.in/gb-sXxFM

🔥 For #MissionDrivenMonday, today we're excited to spotlight Kettle & Fire , a pioneer that's revolutionizing the bone broth category through their commitment to quality, nutrition, and sustainability. What started as a quest for the perfect bone broth has evolved into a movement transforming how we think about functional nutrition. What Makes Kettle & Fire Exceptional: 🌟 Unmatched Quality: Using bones from grass-fed, pasture-raised cattle and organic ingredients, each batch is slow-simmered for 20+ hours to extract maximum nutrients and flavor. 🌿 Farm-to-Shelf Excellence: Working closely with sustainable farms and implementing regenerative agriculture practices, Kettle & Fire ensures that every product supports both human and environmental health. We're proud to support Kettle & Fire's mission of making nutrient-rich bone broth accessible to all, helping them optimize their trade strategies and expand their reach in the competitive wellness space.

At Vividly, we’re building more than a single solution—we’re creating an entire ecosystem, connecting best-in-class partners and platforms. 🦉 Today, we’re excited to announce our partnership with Owlery, a leading Transportation Management Solutions provider, as the latest addition to this integrated framework. Through this partnership we're in a unique position to help CPG brands combat hidden inefficiencies that drive up their costs, providing brands with an all-in-one solution to streamline workflows from Order to Receipt while optimizing transportation 🚚 Read on for more details on what this means for you 👇 Alyshah Walji Travis Downs

The communication gap between sales and accounting/finance teams in CPG brands can often result in unexpected deductions and challenges in cashflow management. To address this issue, here are some suggestions: 1. Establish a shared platform for planning and monitoring promotions, enabling real-time visibility for both teams. 2. Centralize all relevant documentation (contracts, emails, deal sheets) related to promotions to provide easy access to essential information. 3. Utilize a TPM tool (Like Vividly 😉) that automatically generate reports on projected versus actual spending, aiding in financial forecasting and allowing sales teams to adjust strategies accordingly. 4. Analyze historical promotion data to improve future planning and decision-making processes. 5. Ensure leadership has convenient access to promotional calendars and expenditure forecasts to maintain organizational alignment. Implementing these strategies can significantly improve inter-departmental communication, leading to more successful promotions and enhanced financial outcomes.

Here's what's up in the #cpgindustry this week: Constellation Brands has reached an agreement with spirits giant Sazerac to offload its Svedka Vodka brand. The sale, which is expected to close in the coming months, is part of Constellation’s plan to premiumize its wine and spirits business. Lillie's Q Sauces & Rubs has been sold to manufacturing company OWS Foods, a producer of branded and private label sauces and spices, as it looks to accelerate growth within new channels including conventional grocery, foodservice and club stores. PepsiCo’s announced today it will acquire the remaining 50% share of Sabra Dipping Company and its Geneva-based international arm Obela Fresh Dips & Spreads - ANZ from Israel-based Strauss Group for $243.8 million. Lakeside Foods, Inc., a family-owned supplier of frozen and canned foods founded by Albert Landreth in 1887, is acquiring frozen foods and vegetable producer . Financial terms of the acquisition were not disclosed. Premier Nutrition: The Good Energy People and Hometown Food Company. are launching a line of protein-packed frozen breakfast items. Three products are available, including frozen protein waffles, chocolate chip protein waffles and mini protein pancakes. Little Spoon has teamed up with Indian-inspired condiment producer Brooklyn Delhi to create a limited edition Sunny Butter Chicken Plate. The new meal – which features white meat chicken coated in Brooklyn Delhi’s tomato-based sauce enriched with coconut and sunflower seed butter

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The ecosystem between manufacturers, distributors, and retailers clearly needs to improve. We're motivated and excited at the opportunity to be a catalyst for change 💪 Well worth 15 minutes of your time 👉 https://lnkd.in/g4-Fji7c