Make groceries fun again…
If Gen Z can save shopping malls with their paradoxical affinity for shopping IRL, what does that mean for retail grocery?
Young people are going into stores like Sephora nowadays because it’s a fun social experience.
We were ahead of our time, but when we were growing Lucky’s Market 10+ years ago, one of the four pillars of the brand identity was “Fun”.
We offered $2 beers, video games, and had all sorts of events going on with (relatively) irreverent and edgy marketing voice.
I won’t name any names, but if the grocery store you shop in isn’t a “fun” experience, then it is at a major risk of being replaced by Amazon and Walmart, online.
“Fun” can take on different forms.
I think it’s fun to shop at Costco and see what’s new, and remark at how low their margins are, but that’s just me.
Everybody eats, and for most of modern human history the food market has been a social epicenter of the community, where people go to connect while they shop.
The retailers who tap into that with good new products will win Gen Z’s hearts and minds.
Pod Foods #innovation #grocery #genz
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