Casey Whale’s Post

This comment draws attention to the stark contrast between Nestlé's celebratory PR activities and their unethical business practices. While they showcase their support for athletes like Richael Timothy, Nestlé's track record is marred by allegations of child labor, unethical sourcing of water, and aggressive marketing of unhealthy products to children. This attempt to boost their public image through sports sponsorship is a thinly veiled distraction from the harm they continue to perpetuate in communities worldwide. It's time to see through the façade and hold Nestlé accountable for their exploitative practices. #NestléExposed #UnethicalBusinessPractices Let's not be swayed by Nestlé's superficial gestures of support for athletes and instead demand real accountability for their destructive impact on society and the environment. Join the call for transparency, ethical sourcing, and responsible marketing practices. #HoldNestléAccountable #DemandEthicalBusiness

A few days ago, the FIVB successfully launched the FIVB Volleyball Foundation. This is an important milestone for volleyball, as our sport, with around 900 million fans worldwide, can now ensure that volleyball contributes to the betterment of society as a whole. Sport has always been an integral part of human civilization, reflecting and shaping cultural values, fostering unity, and providing a platform for social interaction and physical well-being. Recognizing this profound impact, sports should spearhead initiatives that create positive societal change, promoting inclusivity, health, and solidarity. 🤝 In pursuit of solidarity and progress within the vibrant volleyball community, my presidential program aligns this transformative era with the CEV Solidarity Fund. This new dedicated body within the CEV is designed to serve as a support and empowerment mechanism, embodying our shared commitment to the growth and well-being of European volleyball. By embracing these values in our approach, we can collectively ensure that volleyball not only flourishes as a sport but also serves as a powerful force for positive societal change. 🏐 #Vote4Volleyball means #Vote4Society! 💯

🏃➡️ Paralympians have far greater challenges to overcome to compete at the Paralympics than most other athletes, so it is all the more unfair that the International Paralympic Committee allows men to self-identify in female competitions. 🎥 Good to join Danica De Giorgio on Sky News Australia to talk about why the rules need to change to restore fairness in female sporting competitions. #SaveWomensSports #Paralympics2024

We loved watching the Boccia at this year's Paralympics so much that today we're getting involved with our own #BigBocciaBash Boccia UK - we've got a lot to learn! Fancy joining us at Team Family Fund? (Boccia playing is optional) Visit https://lnkd.in/eXuT9SpD [Video description: Two Family Fund colleagues sit together throwing a Boccia ball onto a taped out court. Text reads: Trying out our fave Paralympic sport at the office today. The next scene shows a colleague using a measuring tape to judge the results of the match. Text reads: Taking it very seriously - tape measure at the ready. A photo follows showing three colleagues getting food together. Text reads: Refuelling with a team lunch! Final page shows a purple background with text reading: want to join Team Family Fund? Check out our vacancies on our website.]

Austrian innovation is giving Paralympic athletes the tools they need to compete at their best.

Austrian know-how is paving the way to the Paralympics! 🎖 Differing needs require differing solutions – both in sport and the wider world 💡 Learn more about Austria's top innovations in mobility and technology at: https://lnkd.in/ePsWtUY8 #AustriaGoesForGold #advantageaustria #paralympicteamaustria

8 Nigerian Athletes Who Won Medals For Other Countries At the Paris 2024 Olympics At the just concluded #Paris2024 Olympics, several female athletes of Nigerian descent who were representing other countries shown bright at the tournament both individually and as a team. From shotput to basketball and the relay teams, these individuals won medals with some making history thereby highlighting Nigeria’s rich talent. Here are eight female athletes of Nigerian descent who won medals at the Paris 2024 Olympics. https://lnkd.in/d9CupxhZ

Continuing from the insightful case study of Sela and Newcastle United FC ive shared recently, here's another exemplary narrative on the transformative power of brand sponsorships through emotional content marketing. 🌟 Emotional Resonance in Brand Sponsorship: The Coca-Cola Company's Olympic Journey 🌟 In the glow of the Olympic torch, The Coca-Cola Company, together with the IOC and IPC, demonstrates the profound capabilities of brand partnerships. This goes beyond mere branding—it's a masterful act of storytelling that lifts the spirit and speaks to a journey shared by all. The introduction of #teamcocacola and Powerade's campaign, with Simone Biles at the forefront, transcends the sporting arena to weave a tale of strength and pause. Here, #pauseispower isn't just a tagline but a manifesto that champions contemplation as a source of power. Coca-Cola captures the essence of this movement, threading the delicate balance of action and stillness into a larger narrative. Key takeaways from Coca-Cola's approach include: - Emotive Content: Telling stories that echo with universal truths can profoundly resonate and redefine a brand. - Compassionate Connection: Revealing the personal struggles and triumphs of athletes provides an authentic touchpoint for connection. - Harmonious Message: Synchronizing with the Olympic spirit, Coca-Cola broadcasts a message of hope and shared dreams. Coca-Cola's campaign stands as a beacon of what modern sponsorship can accomplish—connecting heartbeats worldwide to the rhythm of shared human experiences. #TeamCocaCola #Powerade #OlympicSpirit #ContentMarketing #BrandStorytelling #sponsorships

Murderball is relentless. Once a player has the ball, the shot-clock starts counting down; they have just 40 seconds to fight their way through the opposing side and drive it through the goalposts at the end of the court. This is easier said than done – wheelchair rugby, as it is now known, is a notoriously high-contact sport, and the blunt impact of wheelchair ramming wheelchair echoes non-stop through the arena. Both teams have a lot riding on this match. The US, which historically dominated the sport since its rough beginnings in the 1970s, hasn't won gold since 2008, with a bronze and three silvers since then only sharpening their frustration. For Japan, this is the first time they've made it to the finals, and their team has only been getting stronger since they won bronze two Games running. Paris is co-captain Chuck Aoki's fourth Paralympics. Speaking to reporters after the game, he said he had been moved by the raucous crowds that packed the stadiums across Paris throughout the Games. Murderball is relentless. Once a player has the ball, the shot-clock starts counting down; they have just 40 seconds to fight their way through the opposing side and drive it through the goalposts at the end of the court. This is easier said than done – wheelchair rugby, as it is now known, is a notoriously high-contact sport, and the blunt impact of wheelchair ramming wheelchair echoes non-stop through the arena. The crowd loves it. After four days of fast-paced matches, the US is facing off against Japan for the gold medal, and the stands are packed with fans decked out in their countries' stars, stripes and rising sun. Paris is co-captain Chuck Aoki's fourth Paralympics. Speaking to reporters after the game, he said he had been moved by the raucous crowds that packed the stadiums across Paris throughout the Games. #Japan #overpowers #US #rough #tumble #wheelchair #rugby #historic #gold #247newsupdate

🩷 Celebrating International Women’s Day 🃏 It’s #InternationalWomensDay and in a change from our usual focus on Rugby and the #RedRoses, this year it’s Stevie Nicks. …and the reason? Well it’s just that she’s Stevie Nicks! 🩷 🃏 #QuintessentialMarketing #DigitalMarketing #SocialMedia #socialmediamarketing