Gui Glezer

🌟 New Podcast Episode 🌟 What does it take to be one of the most marketable athletes in the world in 2024? As SportsPro release their annual 50 Most Marketable Athletes list, I got together with Subomi Odanye and Michael Long to take a closer look at some of key figures and trends on the list. In today’s complex, hyper digital world, understanding and measuring an athlete’s marketability is an intricate pursuit encompassing factors such as the causes they align closely with, social media reach and engagement in addition to global recognition. We covered a range of topics including: 🥇 Why Simone Biles has become a 'bucket list sports star' 👟 How brands such as Nike lean in on the attention - and tension - that surrounds Real Madrid C.F. star vinicius junior ♀️The increasing marketability of female athletes. 🏎️ Why Formula 1 needs a plan for when Lewis Hamilton retires.. 🤔..and whether the International Cricket Council and the National Football League (NFL) need to do more to create truly global stars.. Check it out and let me know your thoughts. 👇 Substack https://lnkd.in/eqA3D8cB Spotify https://lnkd.in/eHr97aAz Apple https://lnkd.in/epPrHE49

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Nike and Brazil Football’s Bold Vision: Extending Icons In a landmark extension, the Brazilian Football Confederation (CBF) and Nike have solidified their commitment to each other with a renewed kit deal through 2038, worth £79 million annually—a partnership first established in 1996. What does this deal signify for the future of football sponsorships? This agreement not only marks a substantial financial boost, with potential earnings reaching £95 million per year including royalties, but also denotes a strategic alliance focused on mutual growth and brand elevation. For the first time, the CBF will enjoy licensing rights to sell products and open stores globally, broadening the commercial reach of Brazilian football. Remarkably, this deal highlights Nike’s dedication to women’s football, aiming to augment participation and development opportunities, particularly in light of Brazil hosting the 2027 Women’s World Cup. The partnership exemplifies a modern trend where the synergy between sports organisations and sponsors fosters innovation beyond immediate financial gains. How can your club strategically align brand values with sponsors to unlock new opportunities and revenue streams? We’d love to hear how your team is leveraging partnerships for global brand reach. For an in-depth exploration, join us at the Skool Community, where industry leaders converge to share strategies for success in football business. Watch the video for more insights: https://lnkd.in/e-8n7fHh #FootballBusiness #SportsSponsorship #NIKE

This white paper offers novel strategies and actionable recommendations to maximize partnership revenue generation and return on investment for #sportsbiz professionals.

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⚽️SoccerFlix.net is the best #Free option to build technical skills 👍 What's the best #soccer academy near me? 💣Wanna speed up skills? 👉https://bit.ly/3HIYUET #nwsl #scout #oportunidade #coaches #sportsmarketing #sales #amazing #startup #celebration #trending

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About the power of sports and Latin players and audiences in the U.S.

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Billions of football fans tune in to national and international championships each week. In Brazil, TV Globo, the country's largest broadcast network, airs these matches, drawing millions of passionate fans at least twice a week. TV Globo's Football Sponsorship Package is Brazil's premier advertising platform, offering extensive reach through traditional TV commercials, daily shows, and various formats during matches. TV Globo continually innovates its advertising formats to engage audiences effectively and deliver superior results for sponsors. Forebrain's study focused on evaluating different options to optimize these strategies. TV Globo broadcasts over 90 football matches each year, providing sponsors with insertion opportunities. This research assessed the impact of different sponsorship formats on attention, memorization, motivation (via brain waves), and visualization (via eye movements). Using EEG and eye-tracking technologies, 30 participants viewed condensed football matches, allowing comparisons between old and new insertion styles across six studies. Exclusive algorithms by Forebrain analyzed how each sponsorship affected viewer engagement, demonstrating its potential for brands. An iterative approach refined innovative formats throughout the study period. TV Globo improved sponsorship performance and strategy insights through neuromarketing studies. EEG evaluations of 12 formats showed high viewer engagement during football broadcasts. Sponsorship moments notably enhanced brand memorization compared to overall match experiences. Eye-tracking confirmed adequate brand visibility. This research improved Globo's sponsorship package and validated the effectiveness of its advertising formats. It introduced an iterative approach that inspired the creative team to develop better formats. With football's massive appeal, Globo offers the prime platform for sponsors to engage effectively. Using neuroscience, Forebrain helped Globo innovate sponsorship formats that drive better brand outcomes. Neuromarketing techniques enable media companies to create impactful TV commercials and sponsorships. Contact us today for expert assistance! #consumerbehaviour #neuromarketingresearch #videoresearch #eyetrackingresearch

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When it comes to securing sponsorships, there’s one key element that can make or break the partnership: activations. As we all know, sponsorship deals go beyond slapping a logo on a banner. It’s about crafting an experience that adds real value to both the sponsor and the audience. Here’s why activations are crucial: 1️⃣ Engagement Over Visibility In today’s world, consumers are savvy and expect more than a passive experience. A strategic activation—whether it’s an interactive display, a creative contest, or a product trial—creates memorable connections between a brand and its target audience. These moments lead to greater engagement, which is ultimately what sponsors want. 2️⃣ Measurable ROI Brands are increasingly focused on results. Through activations, sponsors can track metrics like participation rates, lead generation, and social media reach. By offering opportunities to measure outcomes, you can better demonstrate the value of your sponsorship package. 3️⃣ Audience Insights A well-designed activation also allows sponsors to gather critical data and feedback about the audience. From understanding preferences to gauging brand perception, these insights can shape a sponsor’s marketing strategies and ensure future investments are even more effective. 💡 Key Takeaway: Activations transform sponsorships into powerful, experience-driven campaigns that benefit everyone involved. As you develop your next pitch, think about the experiences you can create that will drive deeper engagement and yield measurable results. 👉 What’s the best sponsorship activation you’ve ever seen (or been a part of)? Drop your thoughts in the comments! #PUREPickleball #Pickleball PURE Pickleball & Padel

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💡 ⚽ Is 𝐁𝐫𝐚𝐳𝐢𝐥 the next big opportunity for 𝐒𝐩𝐨𝐫𝐭𝐬𝐛𝐨𝐨𝐤𝐬?Absolutely! With rapid growth and massive potential, Brazil has become a top destination for sportsbook operators. If you’re ready to ride this wave and launch your sportsbook, we’ve got the ultimate guide to get you started. 👇Dive into the details: https://lnkd.in/ek-Snw3H #igamingindustry #sportsbook #igamingnew #upgaming

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💥 Midweek calls for dropping some numbers that will change how you see gaming and Gen Z! 🎮👾 📊 The ZBD Gen Z Gamer Study highlights how gaming has become a key part of life for 18-25-year-olds. It’s not just about playing—it’s about connecting, expressing, and finding authentic experiences. 💵 With Gen Z controlling over $360 billion in spending power in the US alone, they’re setting trends in how brands, advertisers, and developers must rethink engagement strategies. Gaming isn’t just entertainment; it’s a culture where 65% spend more than 3 hours daily playing, and 72% say they can truly be themselves online. 🎮 ⚡ But here’s where it gets interesting—43% of Gen Z gamers find traditional ads in games disruptive, while others are open to them only if there’s value, like Bitcoin rewards or exclusive perks. What they love most is building communities, engaging with influencers, and enjoying the freedom to be themselves while gaming. 📢 For brands, the message is clear: authenticity and fairness matter more than ever. Want to engage with Gen Z? Start by understanding what makes them tick—gaming is where their hearts ❤️ (and wallets 💳) are. #GamingMarketing #GenZInsights #CommunityBuilding Source: MarketingTech

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Sports media management hub ScorePlay is the all-in-one platform for brands to grow their reach + engage fans, by helping them post smarter, faster, + better. But don't just take our word for it – When soccer great Lionel Messi signed with Inter Miami CF, the press hit immediately. With ScorePlay, the team was able to leverage a huge library of stored assets to post quickly and engage fans. The result? 13M likes 🤯 After the initial announcement, fan energy was kept high as the soccer team continued to post fun teaser video content, like a short video of Messi's name being graffitied onto a wall. Total view? **47M+** Learn more about how Inter Miami used ScorePlay to level up their content and deepen their connection to fans ↓ https://lnkd.in/evmDUc_J

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Today marks a groundbreaking moment as the National Football League (NFL) kicks off in Brazil. Our CSO, Stanlei Bellan, a native Brazilian, shares his insights on this development. "Soccer has long been the primary sport in Brazil and this is a unique opportunity for South America to explore American football," he explains. Historically, access to the sport has been limited and is generally more expensive.   In a nation where soccer is king, with over 210 million people and the world’s eighth-largest economy, Brazil is a key player in the #NFL’s Global Markets Program. "This is sort of like the spark that just creates the fire. We really are focused on being a global game," Commissioner Roger Goodell stated. With today's Packers-Eagles game, Brazil is set to create a space for the NFL. Are fans engaging in the conversation? Will they attend the game? If this takes off, it could positively affect the NFL’s global growth goals. What are your thoughts? https://lnkd.in/gQpZbiU5

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Gathering some data, I got these numbers: Economic impact First ever NLF match Eagles vs. Packers in Brazil Brazil has established itself as the third-biggest market for NFL audiences, and the second-biggest NFL fan base in the world (only behind Mexico) with around 38 million fans in the country, and a growth of 270% in comparison to 2013. Cost for City of São Paulo (local branch gov) USD$5 million (fee paid for NLF) Estimate of revenues in local tourism (city) USD$60million Stadium: .Fans attendance: 45.000 .VIP BOX + tickets + Food and beverage USD$5 million (paid by fans) .Stadium renting and Ops: USD$ 500k (paid by NFL) Audience : NFL Kickoff Game-record Total Audience Delivery (TAD) of 28.9 million viewers on NBC and Peacock, based on live plus same day custom fast nationals from Nielsen and digital data from Adobe Analytics. NFL Streaming potential in Brazil: USD $5.99 per month app, PPV Currency: US dollars

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State of the art!!! Masterpiece. Florentino Perez is a mastermind. _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

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