Dietmar Keuschnig’s Post

Australian high performance athletes, coaches and staff are being invited to have their say on reducing inequality and increasing opportunity in Para-sport through an online survey. The Understanding Barriers to Entry and Progression in the Paralympic Pathway Survey has been designed to capture the perspectives of both Para and able athletes and role holders that support Para sports. Facilitated by the Australian Sports Commission and Paralympics Australia, the survey is part of a key commitment of Australia’s High Performance 2032+ Sport Strategy to reduce inequity of opportunity for Para athletes and create an environment that allows them to make the most of their talents. https://lnkd.in/guWC-BqM

The Red Roses and the coaching staff deserve all the applause — what a team, what a setup, what a year! 🏆👏 But here’s a question: when does a series of such dominant victories start looking less like a celebration and more like a warning sign? A warning of the disparity and dysfunction in the system. Whilst there is still work to be done to fairly resource and compensate The Roses, they do benefit from world-class resources—improving centralised contracts, Pennyhill Park, an almost professional domestic league, and funding that flows from the men’s game. Most nations don’t even come close to that. How does that affect competition? This isn’t about taking anything away from the Roses. Not at all. They’re incredible. But how do we make sure every nation has the chance to compete? How do we level up the game globally, not just at the top? A stronger, fairer system benefits everyone. With the World Cup looming - we could not be more excited in my house! - it is time to ask the tough questions about what legacy and systemic change we can make once the circus has left town... 🤔

Continuing from the insightful case study of Sela and Newcastle United FC ive shared recently, here's another exemplary narrative on the transformative power of brand sponsorships through emotional content marketing. 🌟 Emotional Resonance in Brand Sponsorship: The Coca-Cola Company's Olympic Journey 🌟 In the glow of the Olympic torch, The Coca-Cola Company, together with the IOC and IPC, demonstrates the profound capabilities of brand partnerships. This goes beyond mere branding—it's a masterful act of storytelling that lifts the spirit and speaks to a journey shared by all. The introduction of #teamcocacola and Powerade's campaign, with Simone Biles at the forefront, transcends the sporting arena to weave a tale of strength and pause. Here, #pauseispower isn't just a tagline but a manifesto that champions contemplation as a source of power. Coca-Cola captures the essence of this movement, threading the delicate balance of action and stillness into a larger narrative. Key takeaways from Coca-Cola's approach include: - Emotive Content: Telling stories that echo with universal truths can profoundly resonate and redefine a brand. - Compassionate Connection: Revealing the personal struggles and triumphs of athletes provides an authentic touchpoint for connection. - Harmonious Message: Synchronizing with the Olympic spirit, Coca-Cola broadcasts a message of hope and shared dreams. Coca-Cola's campaign stands as a beacon of what modern sponsorship can accomplish—connecting heartbeats worldwide to the rhythm of shared human experiences. #TeamCocaCola #Powerade #OlympicSpirit #ContentMarketing #BrandStorytelling #sponsorships

Lidl GB has been announced as the official sponsor of the UEFA Women’s #Euro 2025 tournament, further solidifying its commitment to supporting women’s sport globally. ⚽ This partnership adds to Lidl’s growing sponsorship portfolio, which spans cycling with Lidl-Trek, handball championships, and football through #UEFA Euro 2024, the Europa League, and the Conference League. Jo Gomer, Lidl GB’s marketing director, highlighted the brand’s dedication to promoting health and active lifestyles: “Sport is an important part of our long-term commitment to inspiring health and conscious nutrition, and we’re thrilled to champion this through incredible events like UEFA Women’s Euro 2025.” With women’s football on the rise, this partnership underscores Lidl’s mission to inspire the next generation while promoting healthier lifestyles. 🏃♀️➡️ News source: https://lnkd.in/eHUax6h7 #UEFAWomensEuro2025 #Lidl #WomensSport #Football #Sponsorship

▶️ Australia’s first Para-Sport Unit unveiled at the South Australian Sports Institute. The Para-Sport Units will provide world-class services which supports athletes on their pathway from identification through to the Paralympics. A partnership between the #theAIS, Paralympics Australia and National Institute Network, the Para-Sport Units will provide additional opportunities for people with a disability to be discovered and to provide world-class services which supports athletes on their pathway from identification through to the Paralympics. The initiative was made possible through the Australian Government’s $54.9m additional Para-sport funding, doubling the existing support, as announced by Minister for Sport, the Hon Anika Wells in June.

We loved watching the Boccia at this year's Paralympics so much that today we're getting involved with our own #BigBocciaBash Boccia UK - we've got a lot to learn! Fancy joining us at Team Family Fund? (Boccia playing is optional) Visit https://lnkd.in/eXuT9SpD [Video description: Two Family Fund colleagues sit together throwing a Boccia ball onto a taped out court. Text reads: Trying out our fave Paralympic sport at the office today. The next scene shows a colleague using a measuring tape to judge the results of the match. Text reads: Taking it very seriously - tape measure at the ready. A photo follows showing three colleagues getting food together. Text reads: Refuelling with a team lunch! Final page shows a purple background with text reading: want to join Team Family Fund? Check out our vacancies on our website.]

🎾 LTA’s VISION FOR PADEL 🎾 The LTA has officially taken the reins as the national governing body for Padel in the UK and recently unveiled an ambitious 5-year strategy to grow and elevate the sport across the nation. Here’s what the first phase of their plan focuses on: ✏️ Boosting Visibility: Raising awareness of Padel and its exciting potential  ✏️ Expanding Participation: Increasing the number of players and courts to make the sport more accessible  ✏️ Developing Expertise: Growing a robust workforce of Padel coaches to inspire the next generation  ✏️ Engaging the Audience: Creating an inclusive and welcoming environment for all participants As one of the fastest-growing sports globally, Padel is rapidly becoming a key player in the UK’s sports landscape. The LTA’s strategy aims to make Padel more accessible, enjoyable, and inspiring for everyone. Stay tuned for a deeper insight into Padel in the UK!  #padel #sportsindustry #nationalgoverningbody #sportsbusiness #businessofsport #industrynews #sport 

Learnt the importance of Simplicity here

Could NIL Unlock a New Era of Rugby Athlete Empowerment and Global Fame? The integration of Name, Image and Likeness (NIL) in collegiate sports has opened a plethora of opportunities for athletes in sports like American football and basketball. It's intriguing to ponder how a similar system could benefit rugby, a sport with a passionate global following yet varying professional opportunities. Here are some condensed thoughts: Benefits: 💪 Athlete Empowerment: NIL could provide rugby players with financial independence and broader personal development opportunities. 🌟 Increased Sport Visibility: Engaging with brands and leveraging social media could draw new fans, elevating rugby's global profile. 🤝 Enhanced Community Engagement: Athlete endorsements could strengthen the bond between local businesses and rugby communities, fostering mutual growth. Challenges: ⚖ Equitable Framework: The development of a fair and effective regulatory system is crucial to ensure equal opportunities and maintain the sport's integrity. 📉 Market Size Limitations: Rugby's market and fan base, while substantial, are smaller than those of some sports currently benefiting from NIL, possibly affecting the scale of opportunities. 📚 Educational Support for Athletes: Players would need guidance on navigating branding, financial management, and legal aspects of NIL engagements. Implementing NIL in rugby could represents a forward-thinking approach enhancing visibility and financial independence but also poses significant challenges that require thoughtful consideration. The RugbyDAO are keen to hear your thoughts. Could NIL be the future of rugby? #rugby #rugbygrowth #sportsmarketing #sportsbusiness #futureofrugby

Why is a padel company showing you a rugby ball? 🏉 The crossover between #Rugby and #Padel 🎾 In recent years, padel has rapidly gained popularity across various countries, and the UK is no exception. An interesting synergy is emerging between padel and traditional sports, particularly rugby. UK rugby clubs have a unique opportunity to integrate padel into their grounds, reaping multiple benefits: -Revenue Generation: by adding padel courts, rugby clubs can attract new members and visitors. The growing enthusiasm for padel can lead to increased club memberships, court bookings, and overall revenue streams. -Enhanced Fitness: padel is not just a fun game; it's also an excellent way to boost fitness. Rugby players can benefit from the agility, endurance, and reflexes required in padel, enhancing their performance on the rugby field. -Expanded Club Offerings: diversifying the sports and activities available at a club can attract a broader audience. Padel appeals to players of all ages and skill levels, making it a family-friendly addition that can foster a more inclusive community. -Community Engagement: offering padel can create new opportunities for events, tournaments, and social gatherings, strengthening the sense of community within the club. 🎾 The integration of padel can revolutionize the way rugby clubs operate, making them multi-sport destinations that cater to a wider range of interests and needs. This crossover not only enriches the club’s offerings but also ensures a sustainable and profitable future.
Let's explore how padel can be a game-changer for sports clubs! 📈 hashtag #Playtomic #SportsInnovation #ClubExpansion #PadelGrowth