Jessica Kalish

Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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Arc was the most-awarded commerce agency at this year’s REGGIE Awards. 9 times. Reality: When you choose a life in marketing, you don’t always get to market things (brands, services, ideas) that directly align with your personal values. This year’s award-winning work created in partnership by Arc and Unilever: - Amplifies multicultural voices - Eschews perfection - Promotes family connection and positive self-worth in young women - Provides affordable, healthy meal options to families Do these align with my personal values? Yes. Yes. Yes. And…Yes. It thrills me to see this work connect with people, build businesses, perpetuate good in the world, and receive recognition for all of it. #IrresistibleCommerce #REGGIE #award #Unilever #ClientPartner #arcww

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/gj7Y4HFY

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Go-to-Market Strategy: the art of stating the obvious and still getting it wrong When Coca-Cola Spiced was launched, Shakir Moin, chief of marketing, Coca‑Cola North America, said “We’re disrupting our ways of working to be faster than what the market expects of us. The mindset is that we’re a 137-year-old startup focused on bolder, faster, fewer innovations that delight consumers and create growth for the company.” Coca-Cola and Sonos aren’t startups. They might reconsider their rush to adopt startups’ “go-to-market” strategies or face having to start over. My latest Free to Disagree column in Campaign Canada: https://lnkd.in/e9m8A6Wk

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Talk about a sweet (and salty) deal! 👆Continues the trend of focusing on strengths for growth in CPG M&A. It's official: Mars will be acquiring Kellanova for $35.9B per the statement on Mars.com. The combined brand portfolios will give Mars substantially greater presence in snacking and confectionary as well as granola/cereal bars. They are building on a solid foundation with equally strong addition: This is less than a year after Kellogg Co. split and only a few months since Kellanova ramped up their commercial activities from merchandising to pack size to a feature movies to forecast an organic 3% lift in sales this year. Brands have been optimizing their portfolios, adding brands to their focus categories while ditching those that aren't delivering: The J.M. Smucker Co. sold Crisco (B&G Foods) and several pet brands to Post Consumer Brands along with other sales while acquiring Hostess Brands. B&G Foods Inc. picked up Crisco from is considering divesting Green Giant after sales dropped 16.9% Post has also acquired some cereal brands, combined with their pet purchases contributed a 23% sales lift in Q2. Having a greater presence in their target categories helps brands hold and/or gain their share, especially private label. The consolidated power and budgets make it more difficult for emerging brands to compete. Makes it especially important that: 1) use social & in-store to build brand/community and inspire/add value 2) ensure packaging both pops on shelf AND is easy for consumers to read 3) leverage retailer programs for increased discovery & trial via secondary locations, flyers, loyalty program points etc 4) use discounts and rebates to drive sales ------------------------------------------------------------- Get more product off shelves and into baskets with the latest in CPG, retail & consumer trends at 10:30am M, T, H & Sat by following Jared Kligerman! Launch new products with confidence & gain market share with Caddle - DM me to learn more. Sources: Food Business News, Food Dive, Mars, Refrigerated & Frozen Foods Magazine, Strategy Online #CPG #foodandbeverage #confectionary #petfood #snacks #acquisition

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Only retailers that truly deliver value to both shoppers and advertisers will be able to maintain sustainable growth. Mars United Commerce's Michele Roney offers eight changes we see taking place over the next five years that every hopeful network needs to consider going forward: https://lnkd.in/gDXpss9W #retailmedia #trends #retailmedianetworks

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eUx4cYSJ #retailmedia #standardization #bestpractices #webinar #measurement

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxGRYzvQ #retailmedia #webinar #retailmediareportcard

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Don't forget to mark your calendar! If you want to gain the strategic insights needed to hit the ground running in 2025, find out where Mars United Commerce is headed so you can connect with us to jumpstart your commerce marketing in the new year. Stay up to date on where we'll be here: https://lnkd.in/e9YwBN63 #events #CES #NRF #IAB #FMI #commercemarketing

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Exploring new horizons in the consumer goods industry is key to revitalizing its remarkable growth from the 2000s. In the 3rd edition of our State of CPG report, Jessica Moulton, @pavlosExarchos, and @WarrenTeichner dive into the four megatrends shaping topline growth and how companies can enhance their value creation models for the future. Read more here: https://lnkd.in/epKZjrAY

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/dUXpPsT4 #retailmedia #webinar #retailmediareportcard

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Mark your calendar! The next two months are chock-full of events, in-person and virtual, where Mars United Commerce will be bringing insights to help you grow your commerce marketing strategy. Stay up to date on where you can find us and how you can meet with the team here: https://lnkd.in/e3HmdCtJ #events #commercemarketing #brandstrategy

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/gFNQnU-h

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/gJwfR3Vi #retailmedia #standardization #bestpractices #webinar #measurement

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eNBujcky #retailmedia #standardization #bestpractices #webinar #measurement

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Only retailers that truly deliver value to both shoppers and advertisers will be able to maintain sustainable growth. Mars United Commerce's Michele Roney offers eight changes we see taking place over the next five years that every hopeful network needs to consider going forward: https://lnkd.in/enq36MqC #retailmedia #trends #retailmedianetworks

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/g7q7ex7p #retailmedia #standardization #bestpractices #webinar #measurement

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My latest piece for marketing week is about the importance for brands to take the lead with their agencies in partnering on a holistic and broad effectiveness agenda. What do you think?

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